Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Good and Shopify A/B Testing Ninja Case Study #2
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The document outlines a case study on A/B testing for a Shopify e-commerce client that successfully increased their mobile conversion rate from 2.63% to 3.90%, resulting in more than $55,000 additional monthly revenue. Various tests conducted on category pages, product pages, and cart/checkout pages led to significant improvements in conversion rates on both mobile and desktop platforms. The document also promotes a revenue growth calculator and offers a consultation for Shopify store owners seeking similar conversion rate enhancements.
Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Good and Shopify A/B Testing Ninja Case Study #2
- 1. A B Shopify A/B Testing Wins Case Study: Winning Tests For a Shopify Ecommerce Client. Resulting in a Higher Ecommerce Conversion Rate (which translated to significantly more revenue + profit)
- 2. A/B Testing Wins: Over 3 Months, We Won a Few Major Tests. We focused on increasing their conversion rate on Mobile devices, increasing Mobile Ecommerce Conversion Rate from 2.63% to 3.90%. Due to their monthly traffic levels and average order value, this increase to conversion rate resulted in over $55,000 more in revenue every month. We experienced wins on a variety of pages throughout the site: - On the âtemplateâ for Category Pages - On the âtemplateâ for Product Pages - On the Cart + Checkout Pages (reduced cart + checkout abandonment rates)
- 3. Mobile Ecommerce Conversion Rate Increased from Average of 2.63% to 3.90% (nearly a 50% increase!)
- 4. Desktop Conversion Rate Improved As Well From 5.31% to 5.67%
- 5. Category Page âTemplateâ Test Results in Google Analytics (Optimizely Connected to Google Analytics Account. We Provide Clients With Access to an Optimizely Account â The Top Ranked A/B Testing Tool)
- 6. Product Page âTemplateâ Test Results in Google Analytics (Optimizely Connected to Google Analytics Account. We Provide Clients With Access to an Optimizely Account â The Top Ranked A/B Testing Tool)
- 7. Cart Page Test Results in Google Analytics (Optimizely Connected to Google Analytics Account. We Provide Clients With Access to an Optimizely Account â The Top Ranked A/B Testing Tool)
- 8. Calculate How Much More Revenue You Would Earn Each Month With Small Conversion Gains: Click this link or click the image below to be taken to the Revenue Growth Calculator. Enter in your current estimated (or exact) metrics for Monthly Traffic, Ecommerce Conversion Rate, and Average Order Value The Calculator will show you how much revenue you currently earn each month and shows how much more revenue you would earn every month with slightly better Ecommerce Conversion Rates.
- 9. Get Conversion, Revenue, and Profit Growing Execution from the mind that created âProfit Hackingâ Click this link or any of the images below to see more about the book that was a bestseller in the âEcommerceâ and âWeb Marketingâ categories for over a year straight on Amazon!
- 10. See Two Other Case Studies of Conversion, Revenue, & Profit Growth for Other Clients (1) See a second case study for a Shopify Ecommerce Store where we helped create conversion rate improvements that led to over $48,000 per month in additional revenue (2) See a case study for a Software As A Service (SaaS) client where we helped improve conversion rate so that sign ups for their service increased by over 47.1% (this was a client from before we decided to work exclusively with Shopify stores)
- 11. Want Similar Conversion + Revenue Gains For Your Shopify Store? Take 25 seconds to answer 3 quick questions on this Google Form Within 2 business days, we will be in touch to schedule a call with you to discuss your Shopify store and how we may be able to work together to help it becoming a higher converting, sales generating machine. Even if we end up not working together, we will provide you with a few custom suggestions & ideas to improve your site on our call. Higher conversions, revenue, and profit on your site all starts with taking a few seconds to fill out this Google Form