Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Good and Shopify A/B Testing Ninja Case Study #1
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The A/B testing case study for a Shopify e-commerce client demonstrated significant improvements, raising the conversion rate from 3.54% to 4.26% over three months, leading to an additional $48,000 in monthly revenue. Key testing areas included the home page, product pages, and cart/checkout pages, effectively reducing cart abandonment rates. The document encourages others to explore similar conversion gains through a quick questionnaire and offers tools to estimate potential revenue growth.
Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Good and Shopify A/B Testing Ninja Case Study #1
- 1. A B Shopify A/B Testing Wins Case Study: Winning Tests For a Shopify Ecommerce Client. Resulting in a Higher Ecommerce Conversion Rate (which translated to significantly more revenue + profit)
- 2. A/B Testing Wins: Over 3 Months, We Won a Few Major Tests. These wins increased Ecommerce Conversion Rate from 3.54% to 4.26%. Due to their monthly traffic levels and average order value, this increase to conversion rate resulted in over $48,000 more in revenue every month. We experienced wins on a variety of pages throughout the site: - On the Home Page - On the “template” for Product Pages - On the Cart + Checkout Pages (reduced cart + checkout abandonment rates)
- 3. Conversion Rate from April 1 – July 17th: 3.54% (our start date of working together was July 18th)
- 4. Conversion Rate from July 18th – October 31st: 4.26% (our start date of working together was July 18th)
- 5. Reducing Cart Abandonment: Cart Page Bounce & Exit Rates from April 1 – July 17th (our start date of working together was July 18th)
- 6. Reducing Cart Abandonment: Cart Page Bounce & Exit Rates from July 18th – August 28th (our start date of working together was July 18th)
- 7. Home Page Test Results in Google Analytics (Optimizely Connected to Google Analytics Account. We Provide Clients With Access to an Optimizely Account – The Top Ranked A/B Testing Tool)
- 8. Cart Page Test Results in Google Analytics (Optimizely Connected to Google Analytics Account. We Provide Clients With Access to an Optimizely Account – The Top Ranked A/B Testing Tool)
- 9. Calculate How Much More Revenue You Would Earn Each Month With Small Conversion Gains: Click this link or click the image below to be taken to the Revenue Growth Calculator. Enter in your current estimated (or exact) metrics for Monthly Traffic, Ecommerce Conversion Rate, and Average Order Value The Calculator will show you how much revenue you currently earn each month and shows how much more revenue you would earn every month with slightly better Ecommerce Conversion Rates.
- 10. Get Conversion, Revenue, and Profit Growing Execution from the mind that created ‘Profit Hacking’ Click this link or any of the images below to see more about the book that was a bestseller in the ‘Ecommerce’ and ‘Web Marketing’ categories for over a year straight on Amazon!
- 11. See Two Other Case Studies of Conversion, Revenue, & Profit Growth for Other Clients (1) See a second case study for a Shopify Ecommerce Store where we helped create conversion rate improvements that led to over $55,000 per month in additional revenue (2) See a case study for a Software As A Service (SaaS) client where we helped improve conversion rate so that sign ups for their service increased by over 47.1% (this was a client from before we decided to work exclusively with Shopify stores)
- 12. Want Similar Conversion + Revenue Gains For Your Shopify Store? Take 25 seconds to answer 3 quick questions on this Google Form Within 2 business days, we will be in touch to schedule a call with you to discuss your Shopify store and how we may be able to work together to help it becoming a higher converting, sales generating machine. Even if we end up not working together, we will provide you with a few custom suggestions & ideas to improve your site on our call. Higher conversions, revenue, and profit on your site all starts with taking a few seconds to fill out this Google Form