Scientific Redesign - Magento Migration Rationale and Results
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Nu-Hi Digital is a strategic digital marketing agency focused on increasing profits for established ecommerce businesses through a scientific approach that optimizes website traffic and conversion rates. They offer a range of services including website audits, conversion rate optimization, and data-driven redesigns, backed by experienced team members with extensive digital marketing backgrounds. Their methodologies aim to reduce risks associated with redesigns and maximize growth opportunities for clients.
Scientific Redesign - Magento Migration Rationale and Results
- 1. Nu-Hi Digital Not your average digital agency Scientific Website Redesign
- 3. Who We Are... Nu-Hi Digital is a strategic digital marketing agency who specialise in helping to dramatically increase profits for established ecommerce businesses. We take a rigorously scientific approach to growing digital businesses by optimising website traffic and conversion in tandem to maximise the growth opportunity.
- 4. Who We Are... Nu-Hi Digital is a strategic digital marketing agency who specialise in helping to dramatically increase profits for established ecommerce businesses. We take a rigorously scientific approach to growing digital businesses by optimising website traffic and conversion in tandem to maximise the growth opportunity.
- 5. Who We Are... Nu-Hi Digital is a strategic digital marketing agency who specialise in helping to dramatically increase profits for established ecommerce businesses. We take a rigorously scientific approach to growing digital businesses by optimising website traffic and conversion in tandem to maximise the growth opportunity.
- 6. Who We Are... Nu-Hi Digital is a strategic digital marketing agency who specialise in helping to dramatically increase profits for established ecommerce businesses. We take a rigorously scientific approach to growing digital businesses by optimising website traffic and conversion in tandem to maximise the growth opportunity.
- 7. Who We Are... Nu-Hi Digital is a strategic digital marketing agency who specialise in helping to dramatically increase profits for established ecommerce businesses. We take a rigorously scientific approach to growing digital businesses by optimising website traffic and conversion in tandem to maximise the growth opportunity.
- 9. Meet The Team Keith is a 13 year specialist in conversion focussed traffic generation and strategic digital marketing, specifically paid search, affiliate marketing and email marketing. Before joining Nu-Hi he co-founded 2 successful ecommerce businesses; CartridgeMonkey.com and LEDHut.co.uk. The latter was recently sold for £18M. Keith Scott - Director
- 10. Meet The Team With 17 years internet marketing experience, Jamie is a sought after conversion expert with an eye for uncovering hidden seams of gold in most digital businesses. His split test successes account for many millions of pounds of new revenue we've added to clients businesses as a team. Jamie’s previous experience includes working for titans like Amazon US, Amazon UK, Lloyds Bank, Halifax Bank, Bank of Scotland. Jamie Hands - Director
- 11. What We Do...
- 12. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide.
- 13. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide. Ecommerce Website Audit Growth Road Map Conversion Rate Optimisation Traffic Acquisition & Optimisation Scientific/Data-Driven Website Redesign
- 14. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide. Ecommerce Website Audit Growth Road Map Conversion Rate Optimisation Traffic Acquisition & Optimisation Scientific/Data-Driven Website Redesign
- 15. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide. Ecommerce Website Audit Growth Road Map Conversion Rate Optimisation Traffic Acquisition & Optimisation Scientific/Data-Driven Website Redesign
- 16. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide. Ecommerce Website Audit Growth Road Map Conversion Rate Optimisation Traffic Acquisition & Optimisation
- 17. What We Do... We employ proven growth methodology, similar to that used by Google, Facebook, LinkedIn, eBay and Amazon, delivering a range of services to clients worldwide. Ecommerce Website Audit Growth Road Map Conversion Rate Optimisation Traffic Acquisition & Optimisation Scientific/Data-Driven Website Redesign
- 18. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation
- 19. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation
- 20. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat...
- 21. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat...
- 22. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat...
- 23. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat...
- 24. Conversion Rate Optimisation is the easiest way to add profit to your business without additional advertising cost Conversion Rate Optimisation A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat...
- 25. Are you considering a “Total Website Redesign” for your business? Have you considered the risks? Scientific Website Redesign
- 26. Are you considering a “Total Website Redesign” for your business? Have you considered the risks? Scientific Website Redesign It's fraught with danger, and difficult for even highly experienced digital people to pull off successfully. The primary risks are: ● Big conversion drops that take time to troubleshoot and put right ● A fall in SEO rankings leading to a decline in traffic When you put 'less traffic' together with ‘lower conversion' you get a major downturn in revenue.
- 27. Are you considering a “Total Website Redesign” for your business? Have you considered the risks? Scientific Website Redesign It's fraught with danger, and difficult for even highly experienced digital people to pull off successfully. The primary risks are: ● Big conversion drops that take time to troubleshoot and put right ● A fall in SEO rankings leading to a decline in traffic When you put 'less traffic' together with ‘lower conversion' you get a major downturn in revenue.
- 28. Are you considering a “Total Website Redesign” for your business? Have you considered the risks? Scientific Website Redesign It's fraught with danger, and difficult for even highly experienced digital people to pull off successfully. The primary risks are: ● Big conversion drops that take time to troubleshoot and put right ● A fall in SEO rankings leading to a decline in traffic When you put 'less traffic' together with ‘lower conversion' you get a major downturn in revenue. Our Scientific Redesign methodology uses data-driven research, advanced tools and testing protocols to reduce the risk and negative impact to your bottom line.
- 29. What Happens When You Get It Wrong?
- 30. Scientific Website Redesign as part of the Magento 2.0 Migration Process
- 31. Magento 2.0 Migration Process How to get it right...
- 32. Website Audit - Data Insights What Is Performing Well? Identify Areas For Improvement Scientific Website Redesign Test… Test… Test... Magento 2.0 Migration Process How to get it right...
- 33. Website Audit - Data Insights What Is Performing Well? Identify Areas For Improvement Scientific Website Redesign Test… Test… Test... Magento 2.0 Migration Process How to get it right...
- 34. Website Audit - Data Insights What Is Performing Well? Identify Areas For Improvement Scientific Website Redesign Test… Test… Test... Magento 2.0 Migration Process How to get it right...
- 35. Website Audit - Data Insights What Is Performing Well? Identify Areas For Improvement Scientific Website Redesign Test… Test… Test... Magento 2.0 Migration Process How to get it right...
- 36. Website Audit - Data Insights What Is Performing Well? Identify Areas For Improvement Scientific Website Redesign Test… Test… Test... Magento 2.0 Migration Process How to get it right...
- 37. Typical Areas For Improvement
- 38. Typical Areas for Improvement Using Data Insights from the Website Audit, we can identify and prioritise areas for improvement
- 39. Typical Areas for Improvement Mobile Performance Browser Compatibility/Performance Use of On-Site Search Value Proposition Using Data Insights from the Website Audit, we can identify and prioritise areas for improvement
- 40. Typical Areas for Improvement Mobile Performance Browser Compatibility/Performance Use of On-Site Search Value Proposition Using Data Insights from the Website Audit, we can identify and prioritise areas for improvement
- 41. Typical Areas for Improvement Mobile Performance Browser Compatibility/Performance Value Proposition Using Data Insights from the Website Audit, we can identify and prioritise areas for improvement
- 42. Real-World Examples ● Mobile visitors account for over 50% of of new website visitors ○ Responsible for just 22% of overall revenue ○ Very poor engagement levels ○ Conversion Rate 41% below website average ● Improving Mobile Conversion Rate from 0.75% - 0.95% (26% increase) ● Worth over £32k monthly revenue increase Device Category Sessions % New Sessions New Users Bounce Rate Pageviews / Session Avg Session Duration (secs) Transactions Ecommerce Conversion Rate Revenue Per Session Value desktop 559,463 34.98% 195,704 24.00% 13.13 486.28 10,169 1.82% £790,110.02 £1.41 mobile 559,256 43.58% 243,697 37.11% 7.07 285.61 4,221 0.75% £247,717.12 £0.44 tablet 88,309 43.92% 38,782 34.40% 9.27 352.18 1,143 1.29% £58,157.63 £0.66 Mobile Performance
- 43. Real-World Examples Browser Performance Browser Sessions % New Sessions New Users Bounce Rate Pageviews / Session Avg Session Duration (secs) Transactions Ecommerce Conversion Rate Revenue Per Session Value Safari 162,523 41.86% 68,038 41.20% 4.67 205.36 2,541 1.56% £375,153.42 £2.31 Chrome 95,583 56.47% 53,978 37.61% 4.93 213.37 1,972 2.06% £291,327.60 £3.05 Firefox 32,730 87.57% 28,662 79.89% 2.27 72.33 232 0.71% £68,104.24 £2.08 Internet Explorer 18,279 58.21% 10,640 34.19% 4.92 230.32 467 2.55% £71,949.55 £3.94 Safari (in-app) 17,115 79.72% 13,644 38.87% 3.25 93.33 41 0.24% £7,225.21 £0.42 ● Disparity in performance with Firefox and Chrome browsers ○ Chrome users convert 191% better than Firefox users ○ Firefox users show huge Bounce Rates ● Improving Firefox conversion rate to that of Chrome = £130k monthly revenue increase!
- 44. Real-World Examples Value Proposition Why should a visitor buy from your website rather than one of your competitors?
- 45. Using a Scientific, Data-Driven approach during the Magento 2 Migration process…
- 46. Using a Scientific, Data-Driven approach during the Magento 2 Migration process… REDUCES COMMERCIAL RISK
- 47. Using a Scientific, Data-Driven approach during the Magento 2 Migration process… REDUCES COMMERCIAL RISK OPPORTUNITY TO IMPROVE PERFORMANCE
- 48. Using a Scientific, Data-Driven approach during the Magento 2 Migration process… REDUCES COMMERCIAL RISK OPPORTUNITY TO IMPROVE PERFORMANCE MAXIMISES YOUR INVESTMENT
- 49. Do You Want To Get a Head Start?
- 50. EXCLUSIVE Mini Audit Offer HALF PRICE Mini Audit Offer! WAS £1000… NOW £500! PLUS… Get our Money Back Guarantee!
- 51. See what's possible for your ecommerce business Get In Touch Today jamie@nu-hi.com keith@nu-hi.com