Leveraging Sitecore 9 features to power Digital Transformation
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Ameex Technologies, established in 2007, specializes in digital service delivery and customer experience transformation through end-to-end solutions. The company focuses on building a customer-centric approach, integrating various digital tools and technologies to meet growing consumer expectations for personalization and seamless experiences. With expertise in Sitecore and a strong global team, Ameex provides comprehensive services, including digital strategy, managed services, and digital consulting, to enhance user engagement and improve operational efficiency for clients across diverse industries.
Leveraging Sitecore 9 features to power Digital Transformation
- 1. Create Smart and Powerful Digital Customer Experiences with Ameex Technologies
- 2. About Ameex Technologies 2007 Ameex Technologies started 11+ years ago as a web content management services provider. Ameex has evolved into implementing end to end solutions in digital service delivery. 400+ Strong Global Team Ameex transforms customer’s digital journey through deep analytics and delivers content through the right platforms (web, mobile, IoT etc..) that are scalable, easily maintainable and cost effective. Diverse Skills in Digital Space Certifications and Partnerships 100+Contributed Modules & Accelerators
- 3. Connects to digital first thing in AM Stays connected 10-12 hours per day Speed, convenience, personalization, security important Always on 6 in 10 consumers expectations not met 93% will take action if poor experience 75% will be more loyal if good experience Unmet expectations Consumers have evolved
- 4. Exponential growth of MarTech Stack 2011 2014 2018 ~ 150 ~ 1000 ~ 7000
- 5. Building a better MarTech Stack, along with the best processes and right skill-sets to create excellent user experiences Digital Transformation Creating a customer-centric mindset across organization to drive personalized customer experience Customer- Centricity Ability to get the right data ethically, consolidate data for single view and generate insights from it intelligently Actionable Insights Top Three Priorities for Marketing & Digital Leaders
- 6. Exponential growth of MarTech Disconnected customer data Usability Today’s Big Marketing Challenges… Integrating multiple systems Delivering personalized connected experiences across channels
- 7. Technology Explosion Disconnected customer data Integrating multiple systems Rigid architecture Total Cost of Ownership Today’s Big IT & Digital Challenges…
- 8. Customers today expect you to recognize them whenever they engage with your brand, no matter where they are and what device they use. They expect the brand experience to carry on seamlessly from one channel to the next.
- 9. To do that, you need one connected digital marketing platform with all the native tools, rich data and intelligent insights, and omnichannel delivery for true personalization at scale.
- 11. Sitecore solves the everyday projects of marketers Manage and deliver content across multiple sites, locations and languages. Multilingual Multisite Web Drive personalized experiences throughout the customer shopping experience. Integrated Content & Commerce Profiles, interactions, behaviors and activities enrich personalization across channels. Personalization at scale Generate actionable insights with machine learning across analytics, testing and optimization, ML-based Analytics Testing Optimization Easy drag and drop campaigns and marketing automation streamline time to market. Campaign & Marketing Automation Deliver your experience across any channel, device or touchpoint. Omnichannel Delivery
- 12. What’s new in Sitecore 9.1? xConnect API and services allows data interchange other solutions with CRM, ERP, etc. New purpose-built Forms for digital marketers Cortex machine learning algorithms and ML data processing engine Create true personalized headless experience using JavaScript Services (JSS) Streamlined Migration & Conversion tools Additional optimization and native support for Microsoft Azure cloud Advancements in marketing automation and email at scale New Federated Authentication
- 13. Sitecore Experienced Developers Sitecore Projects Delivered Strong Global Team Sitecore Certified Developers Sitecore Commerce Expertise Ameex - A Trusted Sitecore Partner 50+ 15+ 400+ 10+
- 14. Our Capabilities Digital Strategy Transformation & Integrations Managed Services Experience Design Migration / Upgrade
- 15. Digital Strategy & Roadmap Development Personalization Strategy Content Strategy & Campaigns Pre-Migration Assessments Application Audits Digital Consulting Customer Journey Mapping Omni-Channel Strategy
- 16. Experience Design Services Design Discovery & Analysis Customer Journey Staging Experience Strategy User Interface Design Prototyping Interface Development Usability Audit & Testing
- 17. Transformation & Deep Integrations Architecture & Deployment (Traditional & Headless) Complex Systems Integrations ( ERP, CRM, CDP, etc) Multi-site + multi-lingual solution architecture Enhancements & Customizations Chatbots & conversational assistants IOT smart devices & AR Customer Identity and access management
- 18. Migration Capabilities Migrate legacy infrastructure on existing platforms to Sitecore 9 Lift & Shift Re-platform Platform upgrade .Net Platforms Open Source Platforms Java Based Platforms
- 19. Sitecore Upgrade in Action Assessment Input Solutioning Upgrade & Validation Go-Live Tools Output Activities • Upgrade approach • Application Inventory • Information Architecture Mapping document • Access to source and target environment • Updated Test Plan & Strategy • Upgrade application and databases from source to Target environment • Develop, Execute and Test Upgrade scripts. • Test the solution by executing the Test cases • Compare the Source and Target Environment • Support UAT Bug fix • Fix Defects • Tested Target Application • Test cases results • UAT Signoff • Sitecore Migration Tool • Sitecore Upgrade Packages • Website crawler to automate testing • Business Requirements • Customer expectation • Source Environment – Access and Details • Existing Documentation • Upgrade checklist • Connect with Customer decision making team • Assess current setup using Ameex Sitecore Insight • Fitment of application into scope and addons • Document final outcome & next steps • Application Inventory – with complexity details. • Recommended Upgrade Approach • Sitecore Insight • Completed Inventory – Assessment Phase • Baseline Business Requirements • Upgrade approach and toolsets • Analyze the outcome of assessment phase • Define Solution Plan • Update Estimation • Project Scope • Solution Plan • Effort and Cost Estimation • Estimation • Base lined, Tested and Verified Applications. • UAT Signoff • Upgrade the application to Production • Migrate the content from Source to Target Environment • Request Sign Off from Customer • Handover application to ops team • Operational Ready Upgraded Application • Sign off document from customer.
- 20. Continuous Deployment Dev CI (Continuous Integration) Test/QA Staging Pre-Prod Production Release Management 2017 Dev Workstation TFS (Team Foundation Service) Version Control Check-in Steps during Production deployment • Pull servers Offline • Code deployment • Config transformation (CA/CD) • AppPool recycle • CDN Cache clearance • Deployment verification testing • URL Validation • Config & Binary comparison • Automated regression testing • Bring Servers Online Automated Regression Test Build Automation Build Verification (Automated UT, SCA, Fortify Scan) Config Transformation Code Package Continuous Integration Devops Continuous Integration / Deployment
- 21. 24/7 support team Dedicated support skilled professionals Matured service delivery model Peace of Mind Prevent common issue occurrences End to end support High availability Decrease risk Managed Services Sitecore expert advisory Digital ecosystem advisory Business planning Consultation 24/7 Uptime monitoring Malware monitoring Monitoring Ensure high performance Optimize digital assets Optimization Low cost of maintenance Shared skills in one team Value for money
- 22. Staff Augmentation Support Gain access to industry's top Asp.Net and Sitecore Engineering team .Net architects, engineers, optimization experts with many years of Sitecore experience and certifications.
- 23. Our Engagement Model Project Based • End-to-end project delivery from requirement analysis to development to implementation • Works best when there is no clear budget and duration of completing the project On-Demand • Engage our certified sitecore team for pre-defined number of hours • Well-suited for long-term projects with dynamic requirements or when the project scope is yet to be defined FTE Model • Dedicated full-time resources working on predefined per hour pricing • Perfect for clients to speedup project delivery and requires multi-skilled resources
- 24. B2B Digital Transformation for a global automotive OEM parts distributor • Digital Strategy & Roadmap Development • .NET based Headless Ecommerce Architecture • Multi-site deployment of partners’ while-label sites • Cloud-based enterprise search solution • Personalized product recommendation solution using AI • Complete Engagement Visibility and Insights Outcomes One of the world's largest independent distributors of new aftermarket truck parts Client Build an effective global B2B ecommerce platform to improve performance, visibility and user experience across the client’s and their partners’ websites. Goal • 70% reduction in Time to Market • 2X improvement in Customer Engagement • 500% improvement in website performance • Increased data accuracy, visibility and improved customer self-service Solutions
- 25. Redesign and upgrade for a century old electricity utility company Outcomes Client Goal Solutions • Pre-Upgrade Assessment of their existing install • Upgrade to Sitecore Experience Platform (9.1) • Experience Design • Built interactive maps to indicate location wise outages details • Implemented web analytics KPIs to measure and monitor marketing effectiveness An Integrated electricity company delivering safe, reliable electricity to over 250K homes. Revamp their digital platform to Sitecore 9 that incorporates best practices and simplifies content management, improve ease of maintenance on the website, and make it more flexible and scalable. • New platform enabled easy content management which reduced time to market by 24% • Automation and best practices ensured savings of 30% of consulting effort and 55% of development effort during the upgrade process • 43% decrease in maintenance due to re-architecture and upgrade • Improved website performance, <2.5 secs load time
- 26. Reducing the overall maintenance cost by more than 30% for a Fortune 500 client Outcomes Client Goal Solutions • An outcome-based engagement model with goals and SLAs defined • A dedicated performance engineer to monitor and maintain the performance metrics as per SLAs. • A periodic audit cycle managed by Change Control Board • Dev-ops process for a seamless maintenance and upgrade process • Market specific teams were organized to build expertise with the specific digital asset A fortune 500 CPG client operating in over 40 countries across the globe. They are a producer of health, hygiene and home products. Reduce overall maintenance cost by establishing a routine maintenance cycle for each regional market, set standards and KPIs to avoid critical issues that earlier resulted in huge losses. • With a collaborative effort, market specific maintenance team and performance team the overall maintenance cost was cut down by 30% • Time to market drastically reduced with a best in class dev-ops process • Market specific team model helped reduce time on root cause analysis which in-turn brought down the overall time taken for maintenance • Any new updates on core modules or security were mapped to the periodic cycle pre-hand by the Change control board
- 27. Boosting Performance by 190% for a Global Nutrition Brand Outcomes Client Goal Solutions • A 360-degree website audit to understand the current website performance metrics alongside Industry standards and competitors • Highlighting errors and recommendations based on priority of implementation • A detailed code review and audit to match the existing coding practice in place • Rework on the UI and UX aspect of the website to achieve their digital goals The client is a manufacturer for baby nutrition products across the globe channelizing revenues both online and offline. Poor coding and UX/UI in their websites led to slow loading speeds and poor online customer experience which affected engagement rates and conversions • Website performance soared up by 190% after the audit recommendations were implemented • Code library was updated with a standard structure to make it easy for future enhancements • Online customer engagement increased by 40% across omnichannel • SEO fixes helped improve the SERPs for the golden keywords • The platform architecture was reformed to enable scalability and integrations for future innovations
- 28. Ameex Location US Headquarters Schaumburg, IL India Headquarters Chennai, India Europe & Asia Offices India, Belgium ,Singapore US Offices Alabama, California, Colorado, Virginia, Washington DC