Library walkthrough in Retail Management
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The document discusses how libraries can adopt retail management strategies to enhance customer engagement and satisfaction. It highlights key insights from Paco Underhill's work on shopping behavior, emphasizing the importance of strategic display and location within the library to stimulate impulse visits and choices. Recommendations include creating attractive, clutter-free displays at eye level, and ensuring vibrant, appealing selections that invite patrons to browse.
Library walkthrough in Retail Management
- 1. Retail Management Library Walkthrough Kushagra Sharan (Imb2018011) Shashwat Shankar (Imb2018017)
- 2. What Libraries Can Learn From Retail Stores? ❖ Paco Underhill, provides us with many useful examples of ‘shopping behavior’ in his book Why We Buy – The Science of Shopping. ❖ There are two statistics which seem particularly relevant to those of us working in the library world: 50% of people buy the first thing they touch 72% of purchases are made on impulse ❖ The task is to ensure we help customers of all ages using our libraries to find something satisfying to read.
- 3. Steps to be taken in order to improve Library Management Location: ● Choose a place which is close to the entrance and highly visible to people coming into the library. ● Choose a spot where patrons, students and children have slowed their walking pace ● When you set up your display stand – make sure there is plenty of space surrounding it so people can browse in comfort
- 4. Contd... Face-forward display ● The display look attractive and tempting to patrons and students so it will trigger the impulsive behavior that governs 72% of choices. ● Another valuable retail technique is to ensure your face-out display is at eye level. ● Choose strong, vibrant covers and display them to make the most of contrasting colours and tones so that each enhances its neighbour.
- 5. Contd... No Clutter ● There are two types of clutter to avoid - the visual kind: homemade signs, too much guidance, posters and leaflets demanding attention in every sightline. ● The physical stuff: props, toys and other ‘themed’ objects displayed alongside the books. The simple but best approach is to ‘Let the Product Be King’.
- 6. Contd... Full, rich displays ● A full, rich and vibrant display sends out a positive message that library staff care about offering their patrons choice and presenting it in an enticing way. ● Empty display units or stagnant book collections send out negative messages of neglect and low priority. No-one will visit these sad looking promotions.
- 7. Front-end and Back-end system of a library.
- 10. Shop Floor
- 11. THANK YOU