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@vacekrae 
Library Websites 
of the Future 
Rachel Vacek, Head of Web Services, University of Houston Libraries 
2014-2015 President, Library & Information Technology Association 
SLA Texas Chapter Fall Meeting | 11.13.14
@vacekrae 
Overview 
Web design and development trends 
New library services and trends 
Library websites of the future
@vacekrae 
but first…
@vacekrae
@vacekrae
@vacekrae
@vacekrae 
Web Services department 
Rachel, Robert, Sean, Keith, J, Chung 
We specialize in web and software development, user 
research, usability testing, interaction design, graphic design, 
system administration, system integration, content strategy, 
and digital project management.
@vacekrae 
Web design and 
development trends
@vacekrae 
Best practices in 2011 
http://digitalcommons.uconn.edu/libr_pubs/40
No more navel gazing! 
@vacekrae
@vacekrae 
Design trends 
Responsive 
More emphasis on typography 
jQuery plugins to enhance UX 
Large and beautiful background images 
Large and unobtrusive video 
Scrolling instead of clicking 
More and larger touch targets 
Flat, material design 
Microinteractions 
Personalized storytelling 
Personalized user experience 
Grid style layouts 
Personal portraits 
Scalable vector graphics 
Font customization within CSS 
Customized image galleries 
Mega navigation menus 
Expanding search bars 
http://www.hongkiat.com/blog/web-design-trends-2014/
@vacekrae
@vacekrae 
5 different 
responsive sizes 
for BYU’s Library
@vacekrae 
Touch targets
@vacekrae
@vacekrae
@vacekrae 
Large and beautiful background images
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
Flat Material 
design - 
mostly flat 
design that 
uses very 
subtle 
gradients, 
layering, and 
animation to 
retain a 
sense of the 
tangible 
world 
@vacekrae http://www.google.com/design/
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae 
Development trends 
Agile development practices 
Gradual improvements make it easier to assess and roll back if 
necessary 
No more major redesign projects 
Users don’t like change, so small incremental changes make it 
less of a shock to the system
@vacekrae http://www.commonplaces.com/who-we-are/our-process
@vacekrae http://www.commonplaces.com/who-we-are/our-process
Typically, a fresh design will be a worse design simply 
because it's new and thus breaks user expectations. 
A better strategy is to play up familiarity and build 
on users' existing knowledge of how a system 
works. 
-Jakob Neilsen 
@vacekrae
@vacekrae http://blog.uxpin.com/4345/gaze-stars-interview-louis-rosenfeld/
@vacekrae 
New library services 
and trends
@vacekrae 
New library services and trends 
Data management services 
Data visualization services 
GIS services 
Social and collaborative citation 
tools, and bibliometrics 
Mobile content delivery 
Enhanced and more accessible 
scholarly content 
Electronic publishing 
Identity management 
Web-scale discovery tools 
Cross-institutional systems and 
development partnerships 
Multidisciplinary research 
Liaisons embedded in curriculum 
and development 
Capturing and archiving campus 
digital research outputs 
http://www.nmc.org/publications/2014-horizon-report-library
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae 
Social and collaborative research 
User search behavior and their 
workflows are changing 
More tools are being created to 
help facilitate social research, 
sharing, and collaboration 
Linked data and semantic web 
data enriches discoverability of 
research and researchers
@vacekrae http://www.slideshare.net/lisld/thinking-about-technology-differently
@vacekrae
@vacekrae
@vacekrae
@vacekrae 
Discovery vs. Discoverability 
Discoverability of more than just 
content and collections 
Include people and expertise, 
research guides, unique 
collections, exhibits, specialized 
services 
Include library website content 
Include local repositories 
Integration of materials that are 
not held by the library, but which 
are interesting and available to 
users 
Integration of potentially available 
materials to support demand 
driven acquisition 
More semantic data about entities 
and their relationships 
http://orweblog.oclc.org/archives/002206.html
‘Discoverability’ might be interpreted 
in the context of how well those 
systems served their users. 
- Lorcan Dempsey 
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
@vacekrae
Discovery is more than the discovery 
layer. Discovery often happens 
elsewhere. Make institutional resources 
discoverable (inside-out). 
- Lorcan Dempsey, Vice President, Research, 
and Chief Strategist, OCLC 
@vacekrae
@vacekrae http://www.slideshare.net/oclcr/the-inside-out-library-redux-scale-learning-engagement?related=1
@vacekrae 
Library websites 
of the future
@vacekrae 
Key characteristics and actions 
Embrace current and upcoming 
web design trends seen primarily 
outside libraries 
Offer more services that support 
the research process 
Include more social and 
collaborative interactions between 
researchers and institutions 
Conduct more user testing and 
contextual inquiries 
Offer full library discovery, not just 
content 
Prepare for linked data 
Highlight unique digital assets more 
Make iterative changes, not full-blown 
redesigns 
Practice agile development 
methodologies 
Strive to create positive user 
experiences
Connect users to materials and 
services in their own workflows by 
making them more familiar, 
discoverable, modern, usable, 
desirable 
@vacekrae
Thanks! 
@vacekrae 
Credits 
Web Design Trends To Look Out For In 2015http://www.elegantthemes. 
com/blog/resources/web-design-trends-to-look-out-for-in-2015 
Bowlby, Raynna; Franklin, Brinley; and Lin, Carolyn A., "Utilizing LibQUAL+® to Identify Best 
Practices in Academic Research Library Website Design" (2011). UConn Libraries Published 
Works. Paper 40.http://digitalcommons.uconn.edu/libr_pubs/40 
Dempsey, Lorcan, Constance Malpas, and Brian Lavoie. 2014. "Collection Directions: The 
Evolution of Library Collections and Collecting" portal: Libraries and the Academy 14,3 (July): 
393-423. http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-collection- 
directions-preprint-2014.pdf 
Roger C. Schonfeld and Ross Housewright, Faculty Survey 2009: Key Insights for Libraries, 
Publishers, and Societies (New York: Ithaka S+R, 2010). 
Thirteen Ways of Looking at Libraries, Discovery, and the Catalog: Scale, Workflow, Attention 
http://www.educause.edu/ero/article/thirteen-ways-looking-libraries-discovery-and-catalog-scale-workflow- 
attention 
Varnum, K.J. (2014). “Library Discovery From Ponds to Streams.” In K. J. Varnum (Ed.), The 
Top Technologies Every Librarian Needs to Know: A LITA Guide (pp. 57-65). Chicago, IL: ALA 
TechSource. 
Rachel Vacek 
Head of Web Services 
University of Houston Libraries 
http://rachelvacek.com 
vacekrae@gmail.com 
@vacekrae
Thanks! 
Rachel Vacek 
Head of Web Services 
University of Houston Libraries 
http://rachelvacek.com 
vacekrae@gmail.com 
@vacekrae 
@vacekrae 
More Credits 
Johnson, L., Adams Becker, S., Estrada, V., and Freeman, A. (2014). NMC Horizon Report: 
2014 Library Edition. Austin, Texas: The New Media Consortium.http://www.nmc. 
org/publications/2014-horizon-report-library 
Web Design: 20 Hottest Trends to Watch Out for in 2014 http://www.hongkiat.com/blog/web-design- 
trends-2014/ 
Stop Redesigning And Start Tuning Your Site Instead http://www.smashingmagazine. 
com/2012/05/16/stop-redesigning-start-tuning-your-site/ 
The Redesign Must Die talk http://louisrosenfeld. 
com/home/bloug_archive/2008/04/the_redesign_must_die_talk.html 
Johnson, L., Adams Becker, S., Estrada, V., and Freeman, A. (2014). NMC Horizon Report: 
2014 Library Edition. Austin, Texas: The New Media Consortium.http://www.nmc. 
org/publications/2014-horizon-report-library 
Web Design: 20 Hottest Trends to Watch Out for in 2014 http://www.hongkiat.com/blog/web-design- 
trends-2014/ 
Thinking about Technology … Differently, by Locan Dempsey 
http://www.slideshare.net/lisld/thinking-about-technology-differently

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Library websites of the future

  • 1. @vacekrae Library Websites of the Future Rachel Vacek, Head of Web Services, University of Houston Libraries 2014-2015 President, Library & Information Technology Association SLA Texas Chapter Fall Meeting | 11.13.14
  • 2. @vacekrae Overview Web design and development trends New library services and trends Library websites of the future
  • 7. @vacekrae Web Services department Rachel, Robert, Sean, Keith, J, Chung We specialize in web and software development, user research, usability testing, interaction design, graphic design, system administration, system integration, content strategy, and digital project management.
  • 8. @vacekrae Web design and development trends
  • 9. @vacekrae Best practices in 2011 http://digitalcommons.uconn.edu/libr_pubs/40
  • 10. No more navel gazing! @vacekrae
  • 11. @vacekrae Design trends Responsive More emphasis on typography jQuery plugins to enhance UX Large and beautiful background images Large and unobtrusive video Scrolling instead of clicking More and larger touch targets Flat, material design Microinteractions Personalized storytelling Personalized user experience Grid style layouts Personal portraits Scalable vector graphics Font customization within CSS Customized image galleries Mega navigation menus Expanding search bars http://www.hongkiat.com/blog/web-design-trends-2014/
  • 13. @vacekrae 5 different responsive sizes for BYU’s Library
  • 17. @vacekrae Large and beautiful background images
  • 26. Flat Material design - mostly flat design that uses very subtle gradients, layering, and animation to retain a sense of the tangible world @vacekrae http://www.google.com/design/
  • 37. @vacekrae Development trends Agile development practices Gradual improvements make it easier to assess and roll back if necessary No more major redesign projects Users don’t like change, so small incremental changes make it less of a shock to the system
  • 40. Typically, a fresh design will be a worse design simply because it's new and thus breaks user expectations. A better strategy is to play up familiarity and build on users' existing knowledge of how a system works. -Jakob Neilsen @vacekrae
  • 42. @vacekrae New library services and trends
  • 43. @vacekrae New library services and trends Data management services Data visualization services GIS services Social and collaborative citation tools, and bibliometrics Mobile content delivery Enhanced and more accessible scholarly content Electronic publishing Identity management Web-scale discovery tools Cross-institutional systems and development partnerships Multidisciplinary research Liaisons embedded in curriculum and development Capturing and archiving campus digital research outputs http://www.nmc.org/publications/2014-horizon-report-library
  • 50. @vacekrae Social and collaborative research User search behavior and their workflows are changing More tools are being created to help facilitate social research, sharing, and collaboration Linked data and semantic web data enriches discoverability of research and researchers
  • 55. @vacekrae Discovery vs. Discoverability Discoverability of more than just content and collections Include people and expertise, research guides, unique collections, exhibits, specialized services Include library website content Include local repositories Integration of materials that are not held by the library, but which are interesting and available to users Integration of potentially available materials to support demand driven acquisition More semantic data about entities and their relationships http://orweblog.oclc.org/archives/002206.html
  • 56. ‘Discoverability’ might be interpreted in the context of how well those systems served their users. - Lorcan Dempsey @vacekrae
  • 62. Discovery is more than the discovery layer. Discovery often happens elsewhere. Make institutional resources discoverable (inside-out). - Lorcan Dempsey, Vice President, Research, and Chief Strategist, OCLC @vacekrae
  • 64. @vacekrae Library websites of the future
  • 65. @vacekrae Key characteristics and actions Embrace current and upcoming web design trends seen primarily outside libraries Offer more services that support the research process Include more social and collaborative interactions between researchers and institutions Conduct more user testing and contextual inquiries Offer full library discovery, not just content Prepare for linked data Highlight unique digital assets more Make iterative changes, not full-blown redesigns Practice agile development methodologies Strive to create positive user experiences
  • 66. Connect users to materials and services in their own workflows by making them more familiar, discoverable, modern, usable, desirable @vacekrae
  • 67. Thanks! @vacekrae Credits Web Design Trends To Look Out For In 2015http://www.elegantthemes. com/blog/resources/web-design-trends-to-look-out-for-in-2015 Bowlby, Raynna; Franklin, Brinley; and Lin, Carolyn A., "Utilizing LibQUAL+® to Identify Best Practices in Academic Research Library Website Design" (2011). UConn Libraries Published Works. Paper 40.http://digitalcommons.uconn.edu/libr_pubs/40 Dempsey, Lorcan, Constance Malpas, and Brian Lavoie. 2014. "Collection Directions: The Evolution of Library Collections and Collecting" portal: Libraries and the Academy 14,3 (July): 393-423. http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-collection- directions-preprint-2014.pdf Roger C. Schonfeld and Ross Housewright, Faculty Survey 2009: Key Insights for Libraries, Publishers, and Societies (New York: Ithaka S+R, 2010). Thirteen Ways of Looking at Libraries, Discovery, and the Catalog: Scale, Workflow, Attention http://www.educause.edu/ero/article/thirteen-ways-looking-libraries-discovery-and-catalog-scale-workflow- attention Varnum, K.J. (2014). “Library Discovery From Ponds to Streams.” In K. J. Varnum (Ed.), The Top Technologies Every Librarian Needs to Know: A LITA Guide (pp. 57-65). Chicago, IL: ALA TechSource. Rachel Vacek Head of Web Services University of Houston Libraries http://rachelvacek.com vacekrae@gmail.com @vacekrae
  • 68. Thanks! Rachel Vacek Head of Web Services University of Houston Libraries http://rachelvacek.com vacekrae@gmail.com @vacekrae @vacekrae More Credits Johnson, L., Adams Becker, S., Estrada, V., and Freeman, A. (2014). NMC Horizon Report: 2014 Library Edition. Austin, Texas: The New Media Consortium.http://www.nmc. org/publications/2014-horizon-report-library Web Design: 20 Hottest Trends to Watch Out for in 2014 http://www.hongkiat.com/blog/web-design- trends-2014/ Stop Redesigning And Start Tuning Your Site Instead http://www.smashingmagazine. com/2012/05/16/stop-redesigning-start-tuning-your-site/ The Redesign Must Die talk http://louisrosenfeld. com/home/bloug_archive/2008/04/the_redesign_must_die_talk.html Johnson, L., Adams Becker, S., Estrada, V., and Freeman, A. (2014). NMC Horizon Report: 2014 Library Edition. Austin, Texas: The New Media Consortium.http://www.nmc. org/publications/2014-horizon-report-library Web Design: 20 Hottest Trends to Watch Out for in 2014 http://www.hongkiat.com/blog/web-design- trends-2014/ Thinking about Technology … Differently, by Locan Dempsey http://www.slideshare.net/lisld/thinking-about-technology-differently