Lifecycle of an
 organization
    Bettina Gross
Grow or go
The Cycle of Life

Birth
Development
Flourishment
Transformation /Death
4 Phases of
organizational evolution
Pioneering




Associating                 Differentiating




              Integrating
Pioneering




      4 Phases of
- Organization is founded
Associating                     Differentiating
- Mainly influenced by the pioneer
organizational evolution
- Autocratic
- Vision is main focus of organization


               Integrating
If they cannot imagine
the future, they cannot
       create it.
     - C. Prahalad, 1999
Pioneering




           4 Phases of
 Associating         Differentiating
organizational evolution

            Integrating
             A big family
Pioneering

 -   Organization is founded
 -   Mainly influenced by the pioneer
 -   Autocratic
 -          4 Phases of
     A big family
 Associating                   Differentiating
organizational evolution
 First symptons of crisis:
 - A too fast changing environment
 - Fast organic growth with unknown
   customers
 - New hires that do not match the leadership
   style         Integrating
Pioneering




           4 Phases of
 Associating         Differentiating
organizational evolution

       In full crisis & transition
             Integrating
Pioneering

-   Organization is founded
-   Mainly influenced by the pioneer
-   Autocratic
-           4 Phases of
    A big family
 Associating          Differentiating
organizational evolution
 More crisis:
 - Decreasing profits
 - Conflicts with the leadership style,
   communication & information
 - Decrease in motivation, strength & flexibility
                 Integrating
Pioneering
                              Scientific
                             Management


Associating                 Differentiating




              Integrating
Pioneering



- Successful entrance in the
  market
Associating philosophy
- Make & sell                  Differentiating
- Tasks as main drivers
- Structure, standards &
  controllability

               Integrating
Pioneering




Associating                Differentiating



   Order & Structure
            Integrating
Pioneering
- Successful entrance in the
  market
- Make & sell philosophy
- Tasks as main drivers
- Structure, standards &
  controllability
Associating                    Differentiating
Symptons of crisis:
- Inflexibility
- Coordination &
  communication problems
- Process problems
- Rivalries     Integrating
Pioneering




Associating                   Differentiating


                            Intrapreneurship
              Integrating
Pioneering


- Synthesis of pioneering & differentiation
- Development of a complete organism
- Horizontal orientation
-Associating
  High autonomy, responsibility & self-initiative
                                 Differentiating
- Decentralized, autonomous teams




                Integrating
Pioneering




Associating                 Differentiating


         A living organism

              Integrating
Pioneering




Associating                 Differentiating


  Border
dissolution
              Integrating
Pioneering


              - Linking & interaction with
                the environment
              - Lean enterprise system
Associating   - Complete value creation
                               Differentiating
                stream of entire supply chain
              - Company biotopes (~ Keiretsu)



              Integrating
Focus not just on your
competitors, but also on
 your collaborators and
    complementors.
      - C. Shapiro, 1998
Pioneering




Associating                 Differentiating


                        A living
                 organisational biotope
              Integrating
Pioneering




Associating                 Differentiating




              Integrating
Pioneering


   Transformation to a new phase

                    =
Associating                 Differentiating
      Transformation to a new
       organizational culture

              Integrating
Pioneering

- Cultural conflict
- Entrenched mindsets and behaviors

Transformation:
Associating
- Old organizational culture    Differentiating
- New values, vision and mission statement
  that are lived by key people
- A self learning living organism

               Integrating
A living organism

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Lifecycle of an organisation

  • 1. Lifecycle of an organization Bettina Gross
  • 3. The Cycle of Life Birth Development Flourishment Transformation /Death
  • 5. Pioneering Associating Differentiating Integrating
  • 6. Pioneering 4 Phases of - Organization is founded Associating Differentiating - Mainly influenced by the pioneer organizational evolution - Autocratic - Vision is main focus of organization Integrating
  • 7. If they cannot imagine the future, they cannot create it. - C. Prahalad, 1999
  • 8. Pioneering 4 Phases of Associating Differentiating organizational evolution Integrating A big family
  • 9. Pioneering - Organization is founded - Mainly influenced by the pioneer - Autocratic - 4 Phases of A big family Associating Differentiating organizational evolution First symptons of crisis: - A too fast changing environment - Fast organic growth with unknown customers - New hires that do not match the leadership style Integrating
  • 10. Pioneering 4 Phases of Associating Differentiating organizational evolution In full crisis & transition Integrating
  • 11. Pioneering - Organization is founded - Mainly influenced by the pioneer - Autocratic - 4 Phases of A big family Associating Differentiating organizational evolution More crisis: - Decreasing profits - Conflicts with the leadership style, communication & information - Decrease in motivation, strength & flexibility Integrating
  • 12. Pioneering Scientific Management Associating Differentiating Integrating
  • 13. Pioneering - Successful entrance in the market Associating philosophy - Make & sell Differentiating - Tasks as main drivers - Structure, standards & controllability Integrating
  • 14. Pioneering Associating Differentiating Order & Structure Integrating
  • 15. Pioneering - Successful entrance in the market - Make & sell philosophy - Tasks as main drivers - Structure, standards & controllability Associating Differentiating Symptons of crisis: - Inflexibility - Coordination & communication problems - Process problems - Rivalries Integrating
  • 16. Pioneering Associating Differentiating Intrapreneurship Integrating
  • 17. Pioneering - Synthesis of pioneering & differentiation - Development of a complete organism - Horizontal orientation -Associating High autonomy, responsibility & self-initiative Differentiating - Decentralized, autonomous teams Integrating
  • 18. Pioneering Associating Differentiating A living organism Integrating
  • 19. Pioneering Associating Differentiating Border dissolution Integrating
  • 20. Pioneering - Linking & interaction with the environment - Lean enterprise system Associating - Complete value creation Differentiating stream of entire supply chain - Company biotopes (~ Keiretsu) Integrating
  • 21. Focus not just on your competitors, but also on your collaborators and complementors. - C. Shapiro, 1998
  • 22. Pioneering Associating Differentiating A living organisational biotope Integrating
  • 23. Pioneering Associating Differentiating Integrating
  • 24. Pioneering Transformation to a new phase = Associating Differentiating Transformation to a new organizational culture Integrating
  • 25. Pioneering - Cultural conflict - Entrenched mindsets and behaviors Transformation: Associating - Old organizational culture Differentiating - New values, vision and mission statement that are lived by key people - A self learning living organism Integrating