The document provides suggestions for how to engage employees, including promoting an engagement program through welcome emails and materials, challenging employees and allowing them to challenge each other, using incentives to reward desired activities and behaviors, and providing examples of an incentive program that rewards employees with points for participating in activities and challenges over time that can be redeemed for rewards like premium benefits, cash, or other prizes. The overall goal is to light a fire under employees and get them engaged through dynamic challenges, flexible incentives, and fun.