Lighthouse List Company
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Many consumers prefer promotional emails and direct mail over online marketing. Those who receive both direct mail and email contribute more in revenue on average. Catalog recipients spend 28% more with brands than those who don't receive catalogs. New movers spend the most in their first 90 days after moving compared to the next five years.
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Lighthouse List Company
- 1. As many as 42% of consumers said that they preferred receiving promotional emails from companies. Source: Econsultancy How We Shop study
- 2. 18- to 34-year-olds prefer to receive direct mail versus online marketing about lifestyle and home goods and services. Source: USPS
- 3. Consumers who received direct mail as well as email on average contributed $17 in revenue and $4 in margin per household. Source: Merkle
- 4. On average, those who receive a catalog in the mail spend 28% more with a brand than those who do not. Source: USPS
- 5. New movers spend more in the first 90 days after they move than they will in the next five years.
- 6. Every year there is more data generated than all data before 1960
- 7. Data Doubles Every 18 Months! Do You Have The Freshest Data?
- 8. Want more industry secrets? Request one of our free reports at: IncreaseDirectMailResponse.com