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This document discusses the effectiveness of direct mail marketing. It provides statistics that show direct mail gets opened and read by consumers and has a strong return on investment. Direct mail is cited as the channel that delivers the strongest ROI for customer contact, retention, and acquisition. Younger consumers also prefer learning about offers through direct mail rather than online sources. Direct mail leaves a deeper impression on consumers than digital marketing.
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- 2. LOOKING FOR A BETTER ROI?
- 3. IT’S ALL ABOUT THE DOLLAR
- 4. SPEND YOUR DOLLARS WISELY • Dollars don’t grow on trees and they are not hanging on the line. You must to spend your money wisely.
- 5. • Direct Mail Gets attention • 98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately. **usps.com
- 6. ROI • Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention and acquisition, according to a Targeted Marketing survey.
- 7. EFFECTIVENESS • Marketers validate results • 79% of Professionals consider direct mail to be “effective” or “very effective.” **ballantine.com: • Direct Mail Statistics show B2B Mailings are still Effective.
- 8. What to Expect in Direct and Digital Marketing.” • On an average day in 2011, there were 554 million pieces of mail processed by the United States Postal Service. **usps.com: 2012 Postal Facts
- 10. • 45.8 billion is the amount spent on direct mail expenditures in 2011. • $46.9 billion in 2012. **Winterbury Group, “Outlook 2012,
- 12. BEST ROI • Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention and acquisition, according to Target Marketing Sixth Annual Media Usage Forecast which surveyed 350+ marketers.
- 13. Direct Mail Leaves A Deeper Footprint In The Brain While electronic mail, and social media is attractive due to it’s price point (translation: Often Free), physical media, such as direct mail is something that consumers can touch and feel. This has been found to resonate more with consumers and touch more emotions than that of the digital variety.
- 14. 2) “Yeah, but you’re just talking about “old people”, right? • younger consumers (defined as the 18 year old to 34 year old demographic) reported that they prefer to learn about marketing offers via postal mail, rather than online sources
- 15. most interested home buyers start their search on the internet • -Home buyers can utilize the anonymity of the internet to get started with the home search process. They can get a feel for the marketplace, and landscape, at their own speed, on their own time, without being bothered by any outside factors (e.g. follow up phone calls from Realtors® that want to work with them).
- 16. WHY • , once a home buyer (or seller) is ready to dip their toe in the pond, and get the buying process under way, the Realtors® that have sent them regular mailings are going to beat out any online search for Realtors in the area.
- 18. BUSINESS CARDS
- 19. BROCHURES
- 20. Postcard Mailer