LightningSource, SYP Tour, 1 Oct 08
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This document discusses print on demand (POD) publishing. POD allows books to be printed one at a time when ordered, rather than for physical inventory, keeping more titles in print. POD is being used by both traditional and non-traditional publishers to reduce costs and risks while improving availability and speed of delivery. It enables new publishing models and reduces barriers to entry for small publishers and self-publishing authors.
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LightningSource, SYP Tour, 1 Oct 08
- 2. Print on Demand: Keeping Books Alive Suzanne Wilson-Higgins Commercial Director Lightning Source UK Limited
- 3. Agenda Print On-Demand –a definition What are the advantages of a POD model? How is POD being used today? Non-traditional publishing models Author Services “ Micro” publishers Content Aggregators Traditional publishers POD: Concluding Remarks
- 4. POD: what’s that all about then? Single copy orders printed and distributed … when there is a demand rather than for physical inventory Virtual inventory via digital library of files Metadata fed out to reselling channels Publisher direct orders via edi, spreadsheet or web Book can be delivered … direct to customer with publisher paperwork in the box back to publisher/distributor POD is maturing and becoming part of book supply chain
- 5. Supply Chain supplement: The Bookseller 29 Feb 2008
- 6. On Demand: Key Advantages Title remains in print and always available Titles can be brought back from the OP grave Reduced risk – print to order, not for inventory Reduced capital requirements Eliminate stock write offs Speed and certainty of supply Print in market – virtual not physical exporting Print in any language Print in larger print for visually impaired
- 7. How is POD being used today? Traditional and Non-traditional publishers Make a new titles available Keep conventionally printed titles available & in print Eliminate reprint decisions Reduce or eliminate on-hand inventory Export via Distributed Print/Reselling Publish in large print or special editions Create custom publications “web to print” In 2009… Espresso machines in retail outlets
- 8. Non-Traditional Publishing Models Print On-Demand Book Printing is … Reducing the barriers to entry for new publishers to start up Allowing more titles to be published Keeping more books in print Making out of copyright works available Driving the development of completely new publishing models
- 9. Non-Traditional: Author Services Self publishing boom in last decade Internet authoring, internet bookselling and POD POD: single copy, ultra short-run (10), short-run (100+) POD: global distribution via distributors and resellers: Amazon, book wholesalers like Gardners and Ingram Author pays to have book designed and put into POD: can start as low as £500 or may be free Author markets own book Who? Author Solutions Inc, Lulu, Xulon, now New frontier is POD for social networks: Ancestry.com Needs POD model to make it work
- 10. Non-Traditional: “Micro” Publishers Publishers with no more than 2 titles 300+ in the UK, 3,000+ in the US Use POD to do all their printing and distribution No need to invest in stock: LS is virtual warehouse POD reduces barriers to entry to market Order direct via a web account Orders received by LS via selling channels Often niche - do their own marketing Maybe authors who have rights after OP status Needs POD to make the model work
- 11. Non traditional: Content Aggregators Totally new model, enormous growth Combination again of POD and internet bookselling OP or out of copyright material scanned or may take digital files from Gutenberg, University of Michigan … Generic covers or individual design Virtual stock: orders driven from internet books and book wholesalers, LS prints and distributes US: Kessinger in the US, 25,000 plus titles UK: Read Books, Echo Library, Dodo Press Germany: Pedia Press – New Books? Needs POD to make model work
- 12. Traditional Book Publishers Academic & Professional, Technical, Ref publishers All deep backlist and most backlist First reprint New titles 100% on-demand Improved ROI as distribution costs are reduced Trade and publishers Still struggle with low retail price/high unit cost Set-up/digitisation costs reducing & more EDI Colour printing attracting attention Agents & author’s estates
- 13. POD: Concluding Remarks “ New lease of life” to the book as a physical product Majority of titles coming from non-traditional publishers Bricks & Mortar bookshops reducing on-hand range – supported by next day of on-demand titles Fuelling new titles in US, UK and increasingly rest of EU Plugs into internet SEARCH and internet bookselling reaching niche markets International & local Distribution from virtual inventory
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