Lights, camera action
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This document provides information and strategies for creating online video content to market real estate properties. It discusses equipment options for shooting video, basics of video production, publishing videos to YouTube, and marketing strategies using video. Specific tips covered include lighting, audio, editing software, profile setup, video formats, and idea types like tours, testimonials, and community videos. The goal is to help real estate agents communicate and promote listings in the new online world through video.
Lights, camera action
- 2. Remember when…Agents chose the homes to show?2
- 3. Remember when…“Curb Appeal” = how a house stood out relative to it’s neighboring properties from the curb?
- 4. How do you create Online Curb Appeal?
- 5. Always keep in mindWith a click of the mouseBuyers are INSIDE the house
- 7. Actions taken as a result of internet home search, by buyers
- 8. Value of Web Site Features
- 9. Web Sites used in Home Search
- 11. Youtube – the new search engineThere are more than billions of searches per month on YouTube in the United States
- 12. What we will cover:Review of EquipmentBasics of Shooting VideoPublishing to YoutubeMarketing Strategies with VideoDistribution
- 13. Are you ready to communicate in the new world?
- 14. Review of EquipmentSmart PhonePoint and shoot Video CameraKodak Zi8, PlaytouchFlip Mino HDSony BloggiesProfessional CameraWebcam
- 16. Lighting and soundRecord a test video to review the quality of lighting and soundMake sure background sound is not distractingTurn on all of the lights at the location.An inexpensive lighting kit can reduce shadows and dark corners.Sima SL-20LX Ultra Bright VideoTraining & Education
- 17. MicrophoneIf you plan to edit your video, use an external microphone. The Kodak Zi8 has jack for external microphoneSennheiser Lavaliere Microphone,Sony WCS999 Wireless MicrophoneTraining & Education
- 18. Review of equipmentBuy a Tripod - an unsteady hand can ruin a video.Keep your elbows against your body as you shoot.Monopod – One legged tripodManfrotto 680BMini tripodsJoby Gorrillapodxshot camera extenderTraining & Education
- 20. Editing softwareMovieMaker (PC Users – Free)Imovie (MAC Users – Free)CamtasiaVegas Movie Studio Adobe PremiereFinal Cut Pro (MAC Users)Training & Education
- 21. Most every editing program has a Storyboard and Timeline view. You can alternate between the two. You'll need to be in Storyboard to insert transitions, and you'll need to be in Timeline to clip the length and add titles.Training & Education
- 28. Publishing and Creating VideosTraining & Education
- 29. YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005
- 30. www.youtube.com/testtube Fill out your profileAdd a website linkUpload Videos and Add TagsShare videos
- 31. Youtube Profile
- 32. Youtube Profile
- 33. Publishing and Creating VideosTraining & Education
- 36. YoutubeListen, Comment CreateShare on social media sitesUse Embed Code
- 40. Videos
- 42. Blip.tv
- 43. Vimeo.com
- 47. Video file formatVideo File FormatsYouTube accepts a wide variety of video formats:•MPEG-4 is YouTube’s preferred upload format because it provides a goodcompromise between picture quality and file size.AVI is the output used by many popular photo editing programs.•MOV, WMV load easily onto Youtube
- 49. Humor
- 50. Marketing IdeasUploading to Youtube and other video marketing directoriesIncluding videos within written article content and submitting to various platformsCreating a property specific landing page and/or mobile website with your virtual home tourFeeding listing data to social media pages, the MLS and other property marketing sites
- 52. Informational
- 55. Working with buyersTraining & Education
- 56. Audio introductionsTraining & Education
- 57. CommunityvideosShow the neighborsShow the historyShow the lifestyle!Training & Education
- 58. Local Content
- 59. Community / Home
- 60. Just Moved Buyer TourTraining & Education
- 62. Ideas• Welcome Video –Who are you, what is your USP• Introduce them to your team. Place this video on the “About us” Page.• Testimonials from your past clients. Let them tell your story!• Events in your community• Answer commonly asked questions, what to expect during the home buyingprocess.• What’s happening in the market? Include your commentary• Buyer tours - Send video emails of homes you have previewed for your buyers.• Real Estate communities - Showcase your community to buyers• Video local business owners about why their business is unique• Create a virtual relocation package for your community• 24-7 Tours of homes - Tell the real story – why living there is special• Just Moved Tour to give to happy buyers to share with their friends and family.
- 64. Animoto
- 65. Yahoo and Google
- 66. Skype
- 67. Eyejot
- 68. Putting It TogetherChoose EquipmentPracticeCreate a Youtube ChannelShare content
- 71. Buy our Books
- 72. Join our Monthly Tech Club
- 73. For Information About e-PRO® classesfor Your Companycontact amy@amychorew.com
- 74. "Formula for success: Rise early, work hard, strike oil." John Paul Getty
- 75. "It's easy to make a buck. It's a lot tougher to make a difference."Tom Brokaw
Editor's Notes
- #17: sima
- #18: The Sony® WCS999 Wireless Microphone System is perfect for use with video camcorders and portable audio recorders, carrying a transmission range up to 150 ft. The kit comes complete with a lavaliere microphone, transmitter, receiver and monitoring ear phone and 3 channels with selectorswitch for low interference