Limits of Customer Centricity
0 likes112 views
The document discusses customer centricity and its limitations, emphasizing the need for businesses to redefine their approach to purpose, models, and segments. It highlights the significant market presence of SUVs in Germany and encourages companies to align with Sustainable Development Goals (SDGs). It features insights from a presentation at the Product Camp Berlin 2019 by Stefan Haas, co-founder of Podojo.
Limits of Customer Centricity
- 1. Limits of Customer Centricity Product Camp Berlin 2019 Stefan Haas Co-Founder #PoDojo Agile Innovation Coach
- 2. JTBD: Help Me Own the City
- 7. 7 copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com Pains Gains Customer Job(s) Drive SportiveRobust driving Express Individualism Sports-car Feeling Short sight Dominate Put off other drivers Bad roads Impress others Comfort
- 8. It’s the Wrong Fit
- 9. 22,2 % of new car registration in Germany in August 2019 are SUV - plus of 11% compared to August 2018 It’s the Wrong Fit for What? ✅ ✅
- 10. 1- Choose the Purpose of Business 2- Choose the Business Model 3- Choose the Segment 4- Choose the Pains/Gains 5- Choose the Solution Design Choices
- 11. 11
- 12. 12
- 13. 1- Choose one to three SDGs from the list 2- Imagine your company would support the SDG 3- Re-think the choice of your Segment 4- Re-think the choice of the Pains/Gains 5- Re-think the choice the Solution Quick Exercise: What if … ⏫ ▶ ⏬ ⏸ Apply 4 Actions to the Results:
- 14. Thank you! podojo.com contact@podojo.com @podojo We would love to stay in touch: