Link Building for Bloggers
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This document provides tips for bloggers on link building strategies. It recommends identifying 3 keyword targets - a homepage phrase, resource page phrases, and blog post phrases. It then describes 5 ways to build links, including guest posting, interviewing influencers, creating widgets, doing massive roundups, and crowdsourcing/ego-bait posts. It concludes by recommending contextual linking sparingly and listing 3 blogs for additional link building information.
Link Building for Bloggers
- 1. Link Building for Bloggers By: Gregory Ciotti SparringMind.com
- 2. 3 Ways to Target Keywords • Before you start link building, your blog should have these 3 keyword ‘targets’.
- 3. 1.) Homepage Phrase • Your homepage phrase (‚main phrase‛) is what keyword the main page of your blog is targeting (ie, www.example.com)
- 4. Tips • Your homepage phrase should be the most difficult keyword you target. • If your blog is about ‘blues music’, go for something like ‚blues music blog‛ or even ‚blues music‛. • When guest posting from authority sites, link to your homepage with this keyword
- 5. 2.) Resource Phrase(s) • Your blog should target slightly less difficult keywords (‚body phrases‛) on what are known as resource pages. Example in next slide.
- 6. Example:
- 7. Tips • Your resource pages should be about the large topics that your blog covers, or the largest aspects of your brand. • If your blog is a ‘paleo diet’ blog, one of your resource pages could be about ‚paleo diet recipes‛, and would target that keyword. • These resource pages should be linked to from your homepage.
- 8. 3.) Blog Post Phrases • These keywords are what your specific blog posts target (‚long tail keywords‛). Ex: Any post that is trying to rank for a search term.
- 9. Tips • Blog posts should usually be targeting smaller, less competitive key phrases, since you’ll be posting more often. • If you are creating a large resource or using an infographic, it’s okay to go for bigger phrases (as those posts tend to draw a lot of links). • It’s good to link ‚deep‛ into your site to these posts from other sites.
- 10. 5 Ways to Build Links • Link-building usually comes in the form of purposeful link building and ‚attracting‛ links via content. • Here are easy 5 ways to do this.
- 11. 1.) Guest Post for Others • Guest posting is talked about a lot, but it’s an amazing link-building strategy. The key is to link deep into your articles (not just your homepage)
- 12. 2.) Interview Influencers • Influential people in your niche have a lot more clout than you. • If you interview them, they will often link to the post & attract other links
- 13. 3.) Create Widgets • Creating on-site widgets (such as WordPress plugins) can be really useful for getting backlinks. You can also create things like badges for people to embed on their site.
- 14. 4.) Massive Round-Ups • Compiling a huge round-up on a specific topic (like the Entrepreneur’s Handbook) will attract interest from the community, who presumably are your target audience.
- 15. 5.) Crowdsource / Ego Bait • A crowdsourced/ego-bait post is creating an article featuring the opinions of multiple influencers. Either get short quotes from them, or short statements & put them all in one post.
- 16. On Contextual Linking • Contextual linking (linking to places on your site with the exact keyphrase) should only be done from authority sites, and shouldn’t be over-utilized. Link contextually sparingly.
- 17. 3 Great Link Building Blogs • SEOmoz.org • LinkBuildr.com • PointBlankSEO.com
- 18. Sparring Mind.com • Thanks for reading! If you have any additional tips on link building for bloggers, be sure to leave a comment!