![Previous jobs
• Explain what you did, tell SAR stories
• Go beyond the job description
– Responsible for sales [or]
– Pursued by phone, mail, email and in-person
the decision maker for payment solutions,
presented and closed the largest contract the
company had signed in 5 years worth over
$1MM.
• Add a specific block of keywords for each
previous job](https://image.slidesharecdn.com/linkedin0612-13415167421867-phpapp02-120705143403-phpapp02/85/Linked-In-0612-22-320.jpg)
Linked In 0612
- 1. LinkedIn Essential for your job search, handy for the rest of your life
- 2. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 3. The basics • LinkedIn.com is THE place recruiters, HR- types and hiring managers (a/k/a “problem-havers”) go to find candidates or learn more about candidates they have already found. • Build your profile intentionally so you can be found. (Catching) • Connect with lots of people and use interactively so you can find people (Pitching).
- 4. Russ’ view of Linkedin – top of the page…Notice the “People you may know”… because you might!
- 5. Russ’ view of Linkedin – a little lower…notice the “Who’s viewed your profile?”
- 6. Left side – who has looked Right side – how am I doing at my profile; clues about in attracting attention who my message is (scorecard-kinda). Update reaching. your profile; watch your views skyrocket. Pay attention to who is looking!
- 7. How often do I show up in searches weekly? Average 303.5x/week! Why? Because of how I have built my profile – to be found!
- 8. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Finding people, part deux! • Groups • Answers
- 9. Catching │Goal #1: Building your profile so you can be found
- 10. Your profile • 100% complete profile- LinkedIn will help you chart your progress as you move towards completing your profile. • 100% is only the beginning – but it’s a good first goal! • Catching wins championships…and gets you found on LinkedIn.
- 11. Your profile • Picture – smiling, professional, good lighting, facing camera • Headline – say what you do or did, use keywords; 120 characters, use it! – Your title may have been Accountant II (which doesn’t tell clearly what you did.) – Accountant │Joint-interest billing │JIB │Oil & Gas │AP Supervisor │Revenue accounting │Data analyst │efudd@gmail.com (That’s 118 characters – which is more clear?)
- 12. Your profile • Pop Quiz – Which do you think is most effective? 1. CONSUMER PRODUCTS EXECUTIVE - Brand Management | Marketing | Sales Management | Consulting 2. Actively Seeking Next Employment Opportunity 3. Currently seeking employment - Production Management - Technical Coordinator - Management A/V - Audio Engineer
- 13. Your profile • Current – maybe delete it? – Alternatives: Immediate availability, currently seeking, Open to new opportunities – Avoid: Unemployed, Retired, etc. Look forward! • Public profile – customize it; for resume, business cards and email signature – http://www.linkedin.com/in/knightruss – http://www.linkedin.com/pub/hans-helmerich/9/992/a44 – See the difference? Which is easier to share?
- 14. Your profile • Current – You can delete “current” (suggested) – Alternatives include: Immediate availability, currently seeking, Open to new opportunities • Public profile – customize it; for resume, business cards and email signature • Recommendations – two minimum; don’t kill yourself for more; anyone can write them for anyone else, limited value
- 18. Your Summary • Speak to results, $, #, % where possible • Use keywords throughout • Tell your story in a concise and compelling way (takes some work to get it right) • Adding a list of keywords at the bottom – simply for LinkedIn’s search engine – is the best way to be found more often
- 19. My new friend Boe; connected with him in Feb; met in person in June; 17k connections; 300+ profile views/day.
- 20. See what Boe is doing here? Tells his story, then has a repeating stack of keywords so he will be found.
- 21. S+A = R • Every statement about your work can fit this model • Have 14-40 of these, use on LinkedIn profile, resume and more • S = Situation – Tell what you began with • A = Action – What did you do differently that others didn’t or might not • R = Result – Outcome delivered to your employer, ideally quantified in $, # or %
- 22. Previous jobs • Explain what you did, tell SAR stories • Go beyond the job description – Responsible for sales [or] – Pursued by phone, mail, email and in-person the decision maker for payment solutions, presented and closed the largest contract the company had signed in 5 years worth over $1MM. • Add a specific block of keywords for each previous job
- 23. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 24. Pitching │Goal #2: Hunting wabbits; finding the hiring manager, decision maker and others
- 25. Indeed.com: An aggregated source of job postings. Try it!
- 26. Hunting on LinkedIn • Found two jobs on page 1 of Indeed from “controller accounting” search on Indeed.com • Oil States International (let’s dig on this one) • Utica Park Clinic (this one will wait)
- 27. Russ suggests: Find the company on LinkedIn!
- 28. Russ suggests: Then follow them!
- 29. Next: Who do I know at the company? Strike out so…
- 30. Let’s try the “Advanced” search- upper right corner…
- 31. Keyword: accounting Location: 74101 Company: Oil States Current company
- 32. Struck out!
- 33. Searched again with “Oil States” in caps; my network didn’t yield anything here.
- 34. Jigsaw.com is another search tool, especially good for getting company HQ information and specific contact information.
- 35. Now here are a couple of names, esp. Bradley Dodson, CFO & Treasurer.
- 36. Here is his contact information, if you have points to “buy” it with. You earn points on this site by keying in
- 37. And just to confirm that he is still there, here he is on LinkedIn. This isn’t iron clad, but a good indication. Here is his information n the company’s website under management team”.
- 38. What we found… • Bradley J Dodson, SVP & CFO • Could get his contact information from Jigsaw.com or ask for him at the main number 1 (713) 652-0582 • Chances are, we won’t reach him but someone in his office might direct us to who the hiring manager is for this position if we simply ask.
- 39. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 40. Status updates: Projecting good information to your network (What’s up, Doc?)
- 41. Outbound: status message • Always good news (never negative!) • Always professional • Article you read related to your industry, vocation, job search or something else with broad interest • Community or industry event • Interact with other people’s messages! This is SOCIAL media – be social!
- 42. For every post I make, I probably like or comment on 10 others.
- 43. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 44. SHHHHH! Let’s keep all this just between us…no sense in others learning about making good use of LinkedIn, OK? Next up: The how, who and why of connecting
- 45. Connecting • Always customize the message • Remind people how you know them or met, even if you met earlier in the day • Offer value • Give them a reason to connect! • “Russ here from the job search ministry! I’m searching for a sales position in energy or financial services. Might you know someone looking for someone like that? Could we connect in case I might help you or someone you know?”
- 49. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 50. Are you afraid yet? Now, to Groups!
- 51. LinkedIn Groups • An excellent way to expand your connections exponentially • Participate and be relevant • Industry • Discipline • Geography • Interest • You can join 50 (or so) with free account • Bonus: What business are you in right now?
- 56. Highpoints • The basics • Two goals of LinkedIn.com: – Catching – building your profile so you can be found – Pitching – hunting / finding the people you need • Status Updates • Connecting • Groups • Answers
- 57. Do you have questions? Do you have expertise that you ought to project? Answer questions! On to the “Answers” section!
- 58. Answers • Search the question before you ask it! • You have a list of 20 or so keywords from your profile set up, start with those • Sometimes it’s good to see who is asking the question – could be the CEO of your next employer or some student in India. • Project your expertise!
- 62. More • Repeat important things in different ways • Include misspelled versions of your name if it might be misspelled • Blue on LinkedIn = hyperlink; click, follow, explore! You aren’t going to break the internet!
- 63. Finding People • Do we have time? • We went through one example earlier • Let’s just try it! Who are you looking for? • Company • Title • Name • Let’s find their information!
- 64. Russ Knight sells energy management consulting for THG Energy and is the co-founder of OJT @ Asbury and one of the leaders of FUMC’s Employment Transition ministry in Tulsa. (918) 640-6148-c or OJTjobs@gmail.com