Linked In branding
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This document discusses the importance of social selling and personal branding on LinkedIn. It notes that social media has changed how customers research and buy products/services. It recommends that everyone, from C-level to frontline employees, leverage LinkedIn to share knowledge, build connections, and promote their personal brand in a buyer-centric way. Doing so can help drive opportunities and sales in today's business environment where traditional sales roles are changing. The document outlines specific actions people can take to get started with social selling and personal branding on LinkedIn.
Linked In branding
- 1. Our Linked in Vision Branding us! Branding you! A staff briefing by Safaraz Ali
- 2. The need to embrace Social Selling! Social selling means… • Being open to opportunities • Being comfortable with sales • Promoting your personal brand We need to understand that this is the lifeblood of our business What do we need to do?
- 3. Social selling has not just changed the way we buy products but also the way we purchase services. • People will go online to search what they will buy. • Often customers will have research about the product/service reading reviews and feedback. • Customers are a lot more informed about what they are looking for. So what does this mean for Sales people? Isn't that their job? Social Selling… Changing how we buy
- 4. A 2015 Forrester report (which is the most conservative) states that 22% of B2B sales representatives will be no longer required by 2020, Other estimates even suggest that this figure could be as much as 80%. Is there a role for sales? B2B business is already often conducted by “non-traditional” sales people and this is going to further increase as time goes by. People in charge of or involved in procurement generally avoid traditional salespeople. Other key people in the business are now finding opportunities and closing the sales – This can be MD/CEO / OD/COO/ FD/CFO and all levels of Managers, including 1st line Team Leaders.
- 5. The use of social media networking needs to be encouraged within organisational management so that relationships can be formed, trust can be developed, business opportunities to be sought as well as it being a tool for learning and information. Social Selling… Old School Thinking: Prevent access to social media as it’s a time killer Now: Get C Level, M Level and T Level on there. Embrace it first, then utilise it and get better at it. Old School Thinking: Sales People Sell Now: Everyone sells and non-traditional people sell more without selling.
- 6. Set yourself up and look at personal branding for you first! LinkedIn is Key here - In the past, people have tended to use their LinkedIn profile in order to gain new employment opportunities. However now even more so LinkedIn profiles are about educating, sharing, connecting and networking. It’s no longer just about job hunting. It works best alongside meetings, telephone calls, emails etc. It’s an additional bonus and at times the first call of action and not there to replace any other forms of communication. Have a buyer-centric profile. Buyers are interested in what you're saying. You need to have a professional photo and an output of what your product does. Think of your audience when you are writing. So what should you do?
- 7. • Whether you’re Quality or Operations, say what you do. • Provide a good description of what you’re doing for your customers. • When you’re online, be authentic. People want to deal with individuals not corporate suits. • You want to build trust and rapport. There’s nothing wrong with talking personal – it states who you are. • In Sales, you either win a deal or you lose a deal. You can get competitive advances by having a good LinkedIn profile. So what should you do?
- 8. From a B2B perspective ,certainly from an enterprising level, LinkedIn, is the most important social network. Next Steps Lets talk. Lets work together and get going. If you feel that you can’t develop an online profile or have other concerns then lets have a chat in confidence. Saf’s thoughts…
- 9. Pathway College Tracy & Saj Brand Building for Employers Martin & Shaheed Brand Building for Training Providers Ahsan and Hira to Support Saf & Cathy to oversee
- 10. TCI Pathway Alan & Saf Alliances and Partnerships R&D and Patents Pritam & Talat Alliances and Partnership Clients – Direct Hira News, Bloggs, Stats
- 11. Strategic Alliances Eddie Brand Building for: •Training •DWP •Funding Saf