"How to use Linkedin to shake your sales strategy" by Bastien Marduel
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The document discusses how to leverage LinkedIn for enhancing sales strategies, emphasizing the importance of social selling. Key components include creating a professional brand, finding the right people, and engaging meaningfully to build strong relationships. It highlights statistics and provides actionable insights for effectively utilizing LinkedIn in the sales process.
"How to use Linkedin to shake your sales strategy" by Bastien Marduel
- 1. HOW TO USE LINKEDIN TO SHAKE YOUR SALES STRATEGY BY BASTIEN MARDUEL #TFWORKSHOP
- 4. #TFWORKSHOP HOW TO USE LINKEDIN TO SHAKE YOUR SALES STRATEGY BASTIEN MARDUEL ACCOUNT EXECUTIVE AT LINKEDIN @MARDUEL
- 5. Bastien Marduel How to use LinkedIn to shake your sales strategy ?
- 6. 6 Our agenda LINKEDIN TODAY WHY SOCIAL SELLING HOW TO SOCIAL SELL
- 7. 7 Members 420M Members per second >2 New Monthly unique visitors 150M
- 9. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H Members Companies Jobs Skills Universities KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H
- 10. HIRE MARKET SELL
- 11. Why is Social Selling key to your business’ future ?
- 14. 14 The World Wide Web
- 17. 17 57% Of the buying journey is completed before a sales professional is ever involved
- 18. 18 75% Of B2B buyers now use social media to be more informed on vendors
- 19. 19 90% Of the decision-makers say never respond to a cold outreach
- 20. Social selling State of the Union
- 21. 21 Social selling defined Create a Professional brand Find the right people Engage with insights Build strong relationships
- 23. Create your professional brand 23
- 24. Add a professional photo 1 More views with a profile photo than without 14x 24
- 25. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value 25
- 26. Draft a compelling summary 3 Talk to the audience you want to attract Recommend 40 words or more Include keywords – not buzzwords 26
- 27. Detail your profile to find common ground 4 More profile views than those without 12x 27
- 28. 5 Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 28
- 29. Add skills and get endorsed for them 6 Think about the skills that your investors, prospects and customers are looking for 29
- 30. Brand your corporate page 7 What do you want to show to your prospects, potential investors and candidates about: - your current projects - your culture - your future aspirations 30
- 31. Finding the right people 31
- 32. Finding the right person within 30 seconds Searches are based on a variety of fields on profiles 32
- 33. Use Boolean searches Using keywords to narrow the exact typology of individuals you are looking for 33
- 35. Right information at the right time 35
- 36. Showcase yourself as an industry expert 36 Make sure it’s relevant to your target audience Prove relevancy through engagement levels
- 38. 38 Stay connected Through InMails & connecting with them Make it personal !
- 39. Build strong relationships 39 Engage online constantly and directly to create stronger relationships offline
- 40. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
- 41. QUESTIONS?