What's Your Wow?
1 like710 views
The document discusses the concept of 'wow' in terms of relevance and communication within the real estate industry, emphasizing the importance of engaging and innovative strategies. It explores various tools and methods such as video marketing, blogs, online ads, and lead generation websites that can distinguish professionals from the average. The content ultimately encourages individuals to assess and improve their approach to remain relevant in a rapidly changing market.
What's Your Wow?
- 1. + What’s your magnificent Wow? #shitay #pod Sub title: How relevant are you today?....
- 2. + Definition of: ‘Average’ ! ‘Average’ is best defined as: ! ‘Best of the worst’ ! ‘Cream of the crap’ ! Same old s### - different day
- 3. + 58/31 ?
- 4. + 58/31 How well areYou communicating? Are you speaking their language? Franchisor to Prospects? Franchisor to Offices? Offices to Teams? Offices/Teams to Consumers? Are you really relevant? 50% of the worlds population is under 30
- 5. + What’sYour Wow? ! Million Bucks ! 6% ! 2 Agents ! Survey says?...
- 6. + What’sYour Wow? My personal experience…. -1.5 Mil - 30K -Tech savvy consumer -How are you going to Wow me?..
- 7. + What’s your Wow? ! Workshop 20 mins. 4 groups.Team leader. -What’s yourWow? -Marketing x 3 -Technology x 2 -Fee x 1 (what do I get vs 300k?)
- 8. + Is Cost Effective Video Your Wow? ! Videolicious ! Example: https://videolicious.com/examples/video-tour ! Free App for iPad ! Free videos with watermark ! $120 for 200 videos Premium hosting ! Property – Personal – Location – Custom for Target Buyers- Absentee Buyers and Investors. ! Volunteer to Demo?
- 9. + Is Cost Effective Video your Wow? ! Adobe Voice ! Pre-listing videos ! Information videos.What happens in the process videos
- 10. + Is Drone Video Your Wow? ! Example: https://www.youtube.com/watch?v=17iU1Gl__4Y ! Hire one for a day – Video your town/city/suburb from the air. ! Create a library - Own the raw footage ! Be famous for being above the pack. Above ‘Average’..
- 11. + IsYour BlogYour Wow? Words-Photos-Video-Community ! Topical ! Professionally written ! Humorous – Controversial - Representative ! Consistent. Every week. ! Relevant ! Easily Shareable ! *Your Blog can be yourname.com ! You own yourname.com already?.... Don’t you?.....
- 12. + Are Online AdsYour Wow? ! Retargeted Ads ! Target per page visited ! Sales –Property-Rentals-New Business-You name it ! Facebook Ads https://www.facebook.com/advertising ! People – Property – Story – Lead Gen
- 13. +IsYour Database Your Wow?.. Would it ‘Wow’ a seller?... Or would they just expect you’d have one? ! More than an Excel spreadsheet to send crap to? ! Structured with targeted categories and campaigns ! Current with people in the right places. Outsourced to a data specialist? ! Relevant. Engaging with ‘relevant’ info via various touchpoints? ! Searchable? ! Used and maintained religiously?
- 14. + Are Lead Generation Websites Your Wow? ! Eg: mudgeerealestatereport.com Brand agnostic Capture form/squeeze page E-book or Offer Seo friendly Easy build in Wordpress
- 15. + Are Single Property WebsitesYour Wow? ! 123 AnywhereStreet.com ! Positions the property as ‘Special’
- 16. + Checked how you’re travelling lately? ! Similarweb.com ! Track your traffic and referral sources ! Get suggestions on how to increase traffic ! Benchmark to your competitors
- 17. + Get a Magnificent #POD or be Average…. But remember.. ! Average’ is best defined as: ! ‘Best of the worst’ ! ‘Cream of the crap’ ! Same old s### - different day