Linked in for job seekers v2
- 1. The Power of LinkedIn: Find, Be Found and Engage Brandy Nagel
- 2. Online Networking A complement to traditional networking. Relationship-based Makes your network visible for you and for your connections
- 3. Who’s Using It? 50 million people are on LinkedIn. All Fortune 500 companies are represented – at a director level or above. More than 300,000 CEOs on LinkedIn.
- 4. Through LinkedIn you can: Find and be found Engage people in conversation Access more people – the right people Research companies Discover inside connections Manage your online reputation
- 10. When you join, you create a profile - your professional accomplishments. It is a dynamic document. Many people simply paste in their resume.
- 14. Name Headline Location Industry Picture Status update This section auto-populates Websites Public Profile URL
- 16. Are you a “brand name” product or a “generic” ?
- 17. Add a middle initial or middle name. Add a common mis-spelling of your name in the specialties section. My last name rhymes with “bagel” and is commonly misspelled “nagle”
- 18. LinkedIn’s Photo Policy: We consider a photo appropriate as long as it does not contain content that is copyrighted… and does not contain offensive content. If your photo is not an image of yourself or does not contain an actual photograph, it is considered inappropriate.
- 19. Unique web address – direct to your public profile http://www.linkedin.com/in/benagel Make this consistent with your personal branding.
- 20. Summary Specialties Write in your own voice. When in doubt, keep it short. Use key words.
- 21. Key words CPA = Certified Public Accountant PMP (Project Management Professional) is one of five concentrations offered by the Project Management Institute in the study of Project Management: PMP = Project Management Professional CAPM = Certified Associate in Project Management PgMP = Program Management Professional PMI RMP = Risk Management Professional PMI SP = Scheduling Professional
- 24. Consider for Your Summary… Jargon does not explain value: Eliminated the need for TPS Reports. Valuable to any business: 800% increase in e-newsletter open rates in one year - from 200 to 1,600 readers. 90% reduction in annual printing costs, from $20,000 to $2,000.
- 26. Tell how you… Increased sales Increased profit Increased productivity Reduced costs Reduced waste Saved time Made a “headache” go away Be specific. Be bold. Be accurate. 54% reduction of expenses over five years.
- 27. The difference between the almost right word & the right word is really a large matter--it's the difference between the lightning bug and the lightning. -Mark Twain
- 28. LinkedIn does not have spell check!
- 30. Dual Roles? Corporate career Professional life Use LinkedIn Freelance work Hobby that makes money Consider using Facebook Visual CV a web-folio
- 31. Always have at least one other email address assigned to your account should you lose access to the primary email address. Account & Settings > Personal Information > Email Addresses
- 33. “ 2 A.M. is a lousy time to try to make new friends.” Dig Your Well Before You're Thirsty by Harvey Mackay
- 34. Who do you know? Co-workers Classmates Neighbors Friends Relatives Teammates Service providers Mentors/Mentees Customers Vendors Think of everywhere you worked, lived, volunteered, worshipped, hung out…you know hundreds of people.
- 35. Contacts & Connections Add everyone you know into Outlook. Make sure each one has an e-mail address Export those connections to LinkedIn.
- 37. Old school: only invite people you would be willing to recommend indiscriminate selective Who to Invite?
- 38. New school: dinner party introduction
- 39. Some people have hundreds of contacts. How strong can those relationships be?
- 40. weak tie: a friendly yet casual social connection. Research shows people don't get their jobs through their friends . The get them through their acquaintances . Why? The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell The strength of weak ties
- 41. As of April 2009
- 43. Personalize Great to see you on LinkedIn! I'd like to add you to my professional network. Brandy or It was great to meet you at the Courtney’s cook out. As I mentioned, my neighbor works in the finance department at IBM. Let me know if you are interested, and I’ll make an introduction. -Brandy
- 44. Best invitation I ever received I'd like to add you to my professional network on LinkedIn. Three reasons, 1) We both know Jeannie Rider - I sat across the hall from her last year. Awesome lady. 2) GT Yellow Jackets, and I need Colorado GT contacts to network into some Project Management roles. 3)You are speaking at Mt Pigs, and I will be sad to miss the talk. - Ron
- 48. Loophole!
- 49. Groups Alumni groups Previous employers Professional associations LinkedIn Roswell Consider creating a group
- 50. Groups
- 52. Groups
- 53. Introductions
- 56. Can I remove a person from my list of connections?
- 57. Bonus tips Check your online reputation: www.pipl.com Check out xobni (“inbox” spelled backwards). Set up a Google alert for yourself.
Editor's Notes
- #2: How many are advanced users? Intermediate ? Beginners or have not yet tried LinkedIn? How many of you are on twitter?
- #3: This is not a new practice.
- #5: Valuable to job seekers, investors, small business owners, etc.
- #8: Connect with people at a particular company, like UPS Limit it to a particular geographic region…only current employees
- #10: If you are trying to get in the door, LinkedIn usually has the key This page also shows past employees – can be a great source for referrals or information
- #11: Profiles help you be found. Similar to a CV or a resume, it is the first thing people will read about you. Your public face. Elevator speech. Pull out your printed profile Appears in Google searches
- #15: For people with an existing profile: Most of us cut and paste our resume and considered it done. Think carefully about what you put on your profile. If you are making a career change, or conducting are considering multiple career choices… Think of key words that will help you to be found: PMP certified, CPA, Java Don’t put everything!
- #25: Measurable results…not simply a list of responsibilities or a job description. For sales people this is easy…Increased sales 10%...Made quota 18 months in a row…Managed a $13 million key account… Be more detailed – first item “as a result of” – or less detailed (90% reduction) Show the scope of your capabilities: Managed teams of 3 to 50 customer service reps… Use key words – specific computer programs Avoid words that were specific to the company – use a generic description instead.
- #27: This will be read by your former boss and co-workers. Do not lie. 54% reduction of expenses over five years = my budget was cut every year. Search for people with similar job titles. Look at what their profile says. Is there anything you want to borrow from them?
- #28: Take time to get it right. Ask a co-worker or friend to review it for you.
- #29: Copy and paste your profile…into a Word document so you can easily see the spelling errors.
- #33: Be an open networker. Unless you are a Donald Trump or Paris Hilton …be open.
- #35: Your hairdresser, the guy who does your taxes, your doctors, lawyers, etc. Hobbies…local business owners that you support Homeowners Association Get the directory from your last job.
- #37: You can enter names & e-mails one by one. Or, you can upload your entire address book and then decide who to invite.
- #39: Difference between a referral and an introduction. You are not vouching for the person’s creditworthiness…it is not your reputation on the line…
- #41: You have more acquaintances than friends.
- #44: Remember when junk mail was addressed to OCCUPANT? It takes more time, but it is worth it.
- #50: Groups are good for lots of reasons. We have several job seeker groups for the Atlanta area. Groups can be focused on an industry, school, cause, conference or a company. You can be a passive or active group member You could start a group.
- #51: Be an open networker so people in your group can e-mail you. Receive a daily or weekly digest. Consider how many group logos you want on your profile. Do you want potential employers to see you as an engaged professional? As an active participant in the industry? Emphasize school with alumni group? Do you want them to see your faith? Your political orientation? Could that work for you or against you?
- #53: Sometimes you may be connected to a person through a group – but not through any people…
- #54: You can send 5 out at a time with your personal account.
- #57: I have removed two people because of their behavior. I have removed a dozen people who were inactive.