![Contact Info for Ann Latham Website: http://www.uncommonclarity.com Blog: http://clearthoughts.com LinkedIn: Ann Latham Twitter: AnnLatham [email_address] 413-527-3737](https://image.slidesharecdn.com/20090605linkedin-090605174044-phpapp01/85/Leveraging-LinkedIn-for-Business-28-320.jpg)
Leveraging LinkedIn for Business
- 1. Leveraging LinkedIn for Business Ann Latham Uncommon Clarity, Inc.
- 2. LinkedIn – The Place To Be? 41 million members in over 200 countries and territories A new member every second or so, half from outside the U.S. Executives from all Fortune 500 companies are members But – most are not active!
- 3. Furthermore
- 4. Agenda What is LinkedIn? What good is LinkedIn and how do you use it? How can you avoid wasting time?
- 5. What Is LinkedIn? #1 business oriented networking tool Online résumé with connections You create a human web
- 6. What Is LinkedIn? Me 196 connections 16,000 + connections 1,395,100 + connections With 2093 added in past 2 days 1 st 2 nd 3 rd
- 7. What Good Is LinkedIn? Reconnect with lost contacts Gain introduction to someone you want to meet Gain visibility Provide value and demonstrate your expertise
- 8. #1 Use: Reconnect with Lost Contacts
- 9. How Do You Reconnect? Create an account Create a profile (résumé) Join relevant groups Let LinkedIn suggest connections Peruse your connection’s connections Search for old contacts
- 10. Create an Account at linkedin.com /
- 11. Create a Profile Include employers and alma maters Add picture, website and description
- 13. Consider LinkedIn’s Suggestions Invite people you know to join your network
- 14. Consider LinkedIn’s Suggestions Let LinkedIn find more contacts
- 15. Peruse Your Connection’s Connections
- 16. Search for Old Contacts
- 17. #2 Use: Gain Intro to Someone You Want to Meet Me 196 16,000 + 1,395,100 + 1 st 2 nd 3 rd
- 18. How Do You Gain An Intro? See who is connected to the person you want to meet
- 19. How Do You Gain An Intro? See who is connected to the person you want to meet
- 20. What Good Is LinkedIn? Most can benefit from these: Reconnecting with lost contacts Gaining intro to someone you want to meet Fewer can benefit from these: Gaining visibility Providing value and demonstrating expertise
- 21. Why Can Fewer Benefit From These? Why can fewer benefit from these? Gain visibility Provide value and demonstrate your expertise These require that your target market is active on LinkedIn.
- 22. How Can You Gain Visibility? Home page and email updates show activity
- 23. How Can You Provide Value? Post and answer questions Post news and events
- 24. How Can You Avoid Wasting Time? Concentrate on reconnecting and making new connections with business purpose Build relationships – online and off – lots of connections is not the goal! If your market is active on LinkedIn, pursue visibility and provide value
- 25. How Can You Avoid Wasting Time? Get clear about your objectives Decide best approach Stick with your plan Explore and experiment on “play-time”
- 26. Summary Questions? Favorite tips? Success stories?
- 27. Conclusion Just another tool No harm in being accessible (profile) Flesh out a plan and stick with it Keep play-time separate
- 28. Contact Info for Ann Latham Website: http://www.uncommonclarity.com Blog: http://clearthoughts.com LinkedIn: Ann Latham Twitter: AnnLatham [email_address] 413-527-3737