Linked in presentation
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LinkedIn is a major business networking site with over 500 million users worldwide that allows users to connect with colleagues and find new business opportunities. The document provides guidance on creating an effective LinkedIn profile that emphasizes your photo and headline, building your professional network by connecting with others, and using LinkedIn's tools to find and attract new customers through activities like joining groups, creating content, and utilizing the advanced search and recommendation features.
Linked in presentation
- 1. For Business Susan Kates - MBA
- 2. LinkedIn for Business Agenda 1. Why LinkedIn 2. Your LinkedIn Profile 3. Building your LinkedIn Network 4. Using LinkedIn for Finding and Attracting Customers
- 3. Why LinkedIn? LinkedIn hits 7 M from Canada, 74 M from US, 11M in UK, 11 M in Brazil, 18 M in India Approximately 2 members/second join 86,400 seconds/day = 172,800 registrations per day
- 4. Why LinkedIn? It’s not about what you know but who you now.
- 5. Why LinkedIn? THE business networking site
- 8. LinkedIn Profile • Put more emphasis on your profile photo. • Work on your headline--it's more important than ever! • The summary section is much more prominent. • http://topdogsocialmedia.com/linkedin- training-creating-the-perfect-profile/
- 9. Building your Network Grow your network: Connect
- 10. Finding & Attracting Customers
- 11. Finding & Attracting Customers The 7 Phases of a LinkedIn Master Strategic Plan: 1. Assessment – Assess your strengths, weaknesses & needed assets for success 2. Strategic Plan – Outline a Strategy, confirm your call to action, voice, appropriate automation, scalability opportunities, etc… 3. Product & Marketing Path Development – Identify what works for your target market 4. Lay the appropriate foundation – it’s not enough to simply put up your name and call it a day! 5. Get Found – Apply strategies and tactics to attracting your market to you internally on the site 6. Build a community – Groups can help you to build highly targeted or massive sized pools of targeted key constituents, prospects, clients, etc… 7. Promotion, Campaigns, Word of Mouth – Attract your market into your Social Circle of Influence
- 12. Finding & Attracting Customers • Create a social media policy • Profile guidelines • Build authority and generate leads • Use LinkedIn to profile your business • Actively identify potential leads using the advanced search function • Content plan
- 13. Finding & Attracting Customers Join Groups
- 14. Finding & Attracting Customers Create a slideshare presentation
- 15. Recommendations
- 16. Recommendations Just get started