©2014 LinkedIn Corporation. All Rights Reserved.
Building a LinkedIn profile that
Rocks!
Bill Opal
CEO and Head of Recruitment
Sails-Up
2017 Asian Focus Annual Career
Development Conference
©2014 LinkedIn Corporation. All Rights Reserved.
©2014 LinkedIn Corporation. All Rights Reserved.
Building a LinkedIn Profile that Rocks
©2013 LinkedIn Corporation. All Rights Reserved.
What is



LinkedIn is a social
networking site designed
specifically for the business
community. The goal of the
site is to allow registered
members to establish and
document networks of
people they know and trust
professionally.
Image courtesy of http://visual.ly/9-riveting-linkedin-statistics
Why build a professional network?
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Sell yourself.
The Headline
should be catchy.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Add your target industry.
It shows your area of
interest.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
▪ Pick the right photo
▪ People should be able to recognize you
▪ Keep it simple - Photo should be of you, and only you
▪ Select a current photo
▪ Be consistent
▪ When developing your professional online brand, consistency
is key
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
No:
Vacation Photos
Pet Photos
House Party Photos
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
LinkedIn Blog Post help you
get noticed and let people
know what you are about.
Blog post do not have to be the next great novel.
Keep them short. Write to your passion.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile Create a good summary.
Include key words that will
help you get found.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Add your resume as a media
file under your Experience
Section. This makes it easy
for employers to get the
information they need.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Be precise. People want to
see details. Add more than
just a company and job title.
Avoid writing a book.
Include work from your past jobs that you
want to do in your next job.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
You do not need to include
every job you have ever had
since you were born.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
You can reorder your skills to
display the most important
skills on top.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Follow relevant groups. They show up in your
profile. It demonstrates that you are an active
participant in your industry.
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Don’t forget to add your education.
Include details about your degree.
If you GPA is terrific, add it. If you
GPA is so-so, you can keep that
between us…
Building Your LinkedIn Profile
19
Share articles, announcements and photo’s of
professional interest
Building Your LinkedIn Profile - Tips
▪ Your profile should look like your resume
▪ Keep your profile up to date
▪ Watch Spelling and Grammar
▪ Remember to share updates and articles
▪ Don’t share non-professional updates
i.e.. “great lunch at McDonalds today”
20
©2014 LinkedIn Corporation. All Rights Reserved.
Building Your LinkedIn Profile
Courtesy of linkhumans.com
22
Thank you!

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Linked in profile that rocks

  • 1. ©2014 LinkedIn Corporation. All Rights Reserved. Building a LinkedIn profile that Rocks! Bill Opal CEO and Head of Recruitment Sails-Up 2017 Asian Focus Annual Career Development Conference
  • 2. ©2014 LinkedIn Corporation. All Rights Reserved.
  • 3. ©2014 LinkedIn Corporation. All Rights Reserved. Building a LinkedIn Profile that Rocks
  • 4. ©2013 LinkedIn Corporation. All Rights Reserved. What is
 

  • 5. LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Image courtesy of http://visual.ly/9-riveting-linkedin-statistics
  • 6. Why build a professional network?
  • 7. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Sell yourself. The Headline should be catchy.
  • 8. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Add your target industry. It shows your area of interest.
  • 9. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile ▪ Pick the right photo ▪ People should be able to recognize you ▪ Keep it simple - Photo should be of you, and only you ▪ Select a current photo ▪ Be consistent ▪ When developing your professional online brand, consistency is key
  • 10. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile No: Vacation Photos Pet Photos House Party Photos
  • 11. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile LinkedIn Blog Post help you get noticed and let people know what you are about. Blog post do not have to be the next great novel. Keep them short. Write to your passion.
  • 12. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Create a good summary. Include key words that will help you get found.
  • 13. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Add your resume as a media file under your Experience Section. This makes it easy for employers to get the information they need.
  • 14. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Be precise. People want to see details. Add more than just a company and job title. Avoid writing a book. Include work from your past jobs that you want to do in your next job.
  • 15. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile You do not need to include every job you have ever had since you were born.
  • 16. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile You can reorder your skills to display the most important skills on top.
  • 17. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Follow relevant groups. They show up in your profile. It demonstrates that you are an active participant in your industry.
  • 18. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Don’t forget to add your education. Include details about your degree. If you GPA is terrific, add it. If you GPA is so-so, you can keep that between us…
  • 19. Building Your LinkedIn Profile 19 Share articles, announcements and photo’s of professional interest
  • 20. Building Your LinkedIn Profile - Tips ▪ Your profile should look like your resume ▪ Keep your profile up to date ▪ Watch Spelling and Grammar ▪ Remember to share updates and articles ▪ Don’t share non-professional updates i.e.. “great lunch at McDonalds today” 20
  • 21. ©2014 LinkedIn Corporation. All Rights Reserved. Building Your LinkedIn Profile Courtesy of linkhumans.com