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A guide to
getting started
      Red Shoes PR, Inc. 2011
Social networking
!   Online communities of like-minded people
!   Purpose
   !   Social: stay in touch, build relationships
   !   Professional: network, build clientele, find jobs, post
       jobs, supply content

!   Components: photos, profile, status, messaging, events,
   groups, network webs, e-books, blogging
!   Platforms: Facebook.com, Plaxo.com, LinkedIn.com
LinkedIn
!    LinkedIn has over 36 million
     members in over 200 countries
     and territories around the
     world.

!    A new member joins
     LinkedIn approximately
     every second, and about
     half of the members are
     outside the U.S.

!    Executives from all
     Fortune 500 companies are
     LinkedIn members.
Open account

!    You’ll need:
     !    Computer
     !    Email address
     !    Resume
     !    Photo
     !    30 minutes
Determine purpose/goals
Look for jobs, people,
answer questions
                            Set up profile
                                                                          Photo




 Index




Profile
completeness
 Basic information       Experience, connections, education   Profile tasks to
 networks                                                     complete
Personal URL




Tip: Use your personal URL,
www.linkedin.com/in/yourname on your resume,
email signature and business cards
Applications




Tip: Add content to your profile by integrating a blog, Twitter, e-books, etc.
Applications




Examples:
Share content though e-books,
Twitter feeds and blogs
Add contacts
Work it
!       Check your profile daily

!       Post and answer questions

!       Update your status

!       Keep tabs on who is looking
        at your profile

!       Join groups or start a group

!       Connect with people in your
        groups.
Rules of engagement

!     Don’t push yourself but engage
!     Be personal
!     LISTEN
!     Don’t swear, not even with asterisks
!     Always disclose who you are and your affiliations
!     Everything is public, even if your profile is blocked
Social Media Smarts

!     Just assume that everything you post online is public
!     Your online reputation can and will follow you
!     Be upbeat and positive
!     Don’t brag but do self-promote
!     Engage!!
!     Be active, you get what you give!

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Linkedin: A Guide To Getting Started

  • 1. A guide to getting started Red Shoes PR, Inc. 2011
  • 2. Social networking !   Online communities of like-minded people !   Purpose !   Social: stay in touch, build relationships !   Professional: network, build clientele, find jobs, post jobs, supply content !   Components: photos, profile, status, messaging, events, groups, network webs, e-books, blogging !   Platforms: Facebook.com, Plaxo.com, LinkedIn.com
  • 3. LinkedIn !  LinkedIn has over 36 million members in over 200 countries and territories around the world. !  A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S. !  Executives from all Fortune 500 companies are LinkedIn members.
  • 4. Open account !  You’ll need: !  Computer !  Email address !  Resume !  Photo !  30 minutes
  • 6. Look for jobs, people, answer questions Set up profile Photo Index Profile completeness Basic information Experience, connections, education Profile tasks to networks complete
  • 7. Personal URL Tip: Use your personal URL, www.linkedin.com/in/yourname on your resume, email signature and business cards
  • 8. Applications Tip: Add content to your profile by integrating a blog, Twitter, e-books, etc.
  • 9. Applications Examples: Share content though e-books, Twitter feeds and blogs
  • 11. Work it !   Check your profile daily !   Post and answer questions !   Update your status !   Keep tabs on who is looking at your profile !  Join groups or start a group !  Connect with people in your groups.
  • 12. Rules of engagement !   Don’t push yourself but engage !   Be personal !   LISTEN !   Don’t swear, not even with asterisks !   Always disclose who you are and your affiliations !   Everything is public, even if your profile is blocked
  • 13. Social Media Smarts !   Just assume that everything you post online is public !   Your online reputation can and will follow you !   Be upbeat and positive !   Don’t brag but do self-promote !   Engage!! !   Be active, you get what you give!