LinkedIn - Charting Your Career
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The document provides a detailed guide on optimizing your LinkedIn profile to enhance career opportunities, focusing on personalized branding, headline optimization, and skill showcasing. It stresses the importance of maintaining an engaging summary and building a strong network through meaningful connections and group participation. Additional tips include utilizing privacy settings, customizing URLs for SEO, and actively engaging with job opportunities and group discussions on LinkedIn.
LinkedIn - Charting Your Career
- 1. Charting Your Career brought to you by Bruce A. Bennett Career Coach Corner December 11, 2017 1
- 2. Notes & Goals for session General Notes My Background Workshop is interactive Red Arrows Parking lot My contact info is on last slide Presentation available on line Goals Charting Your Course Your Brand Personalize
- 3. Your LinkedIn Profile Home or Landing Page 3
- 6. LinkedIn Profile Settings A 2nd email address insures continued access A phone number adds another layer of protection and security 6
- 7. LinkedIn Profile Settings Many privacy settings change what you show and what can be seen by others 7
- 8. LinkedIn Profile Settings Customize your URL All your profile settings should be viewable 8
- 9. YOUR LinkedIn Profile URL www.linkedin.com/in/bruceabennett Change the default URL for your profile http://www.linkedin.com/in/brucebennett/16v1g1a4 Change the URL to your name for LinkedIn & Google SEO 9
- 10. LinkedIn Profile Settings Simple settings can impact your profile 10
- 11. LinkedIn Profile Photo Use a professional photo Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg 11
- 12. LinkedIn Profile Photo Name your profile picture for SEO Locate photo on your device and rename it 12
- 13. LinkedIn Profile UVP UVP - Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem. You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert. 13
- 14. LinkedIn Profile UVP Multiple Choice Quiz Time A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! 14
- 15. LinkedIn Profile UVP Optimize Your Important SKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high in search results, then you won’t get the chance to convince someone to click through to your profile. 15
- 16. LinkedIn Profile Nuances Include Skills in your positions and headline Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, you want to be their solution. You must focus your skills on a certain company, industry, or particular level of profession. Zeroing in on an audience helps them say yes to you when the fit is there! Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified. Specialized, Leadership, Passionate, Strategic, Experienced, Focused, Expert, Certified, Creative, Excellent 16
- 17. LinkedIn Profile Summary Summary Section Composition • Your summary should start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, and description and use skills • Paragraph two should show how you have added value to a previous employer tell a story (STAR) skills • Paragraph three tell how you will solve a companies problems use a story (STAR) skills Add skills to your LinkedIn Summary Section 17
- 18. Important Activities / Elements All Star profile with photo and experience Headline – descriptive and accurate, not title Summary section Utilize Skills section Group – discussions & participation Companies – follow targets for changes Jobs – create search agent Recommendations Activity updates Who Viewed Your Profile? 18
- 19. Building Your LinkedIn Network LinkedIn will suggest connections 19
- 20. Building Your LinkedIn Network Click on blue Connect button 20
- 21. Building Your LinkedIn Network Dialogue box pops up with two options Add a customized note to person Send a generic spam like message 21
- 22. Building Your LinkedIn Network Make it personal and engaging There is a limit of 300 characters 22
- 23. Building Your LinkedIn Network Third Level - Click on 3 dots to connect 23
- 24. LinkedIn Skills Skills are an integral element & can moved You can have 50 skills in your profile Endorsements add value 24
- 25. LinkedIn Skills LinkedIn auto populates & defines key skills 25
- 26. LinkedIn Following Follow Influencers, Companies & Groups 26
- 27. LinkedIn Searching Searching has numerous filters 27
- 28. LinkedIn Searching Searching has numerous filters 28
- 29. LinkedIn Searching Follow Companies to stay informed 29
- 30. Searching LinkedIn Groups Use key words for searching 30
- 31. LinkedIn Groups Not all Groups are created equal Vary with members #s and activity 31
- 32. My LinkedIn Groups You can join up to 100 Groups 32
- 33. Discovering LinkedIn Groups LinkedIn recommends Groups to you 33
- 34. LinkedIn Groups Become a "SME” through group participation Post new topic or respond to existing posts 34
- 35. Jobs on LinkedIn LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies you worked, connections, etc. 35
- 36. Jobs on LinkedIn Update career interests to inform recruiters your areas of interest & expertise 36
- 37. Jobs on LinkedIn Update career interests to inform recruiters your areas of interest & expertise. 37
- 38. Jobs on LinkedIn Add industry to your career interest Company size is another area to specify 38
- 39. Jobs on LinkedIn Search for relevant jobs posted on LinkedIn 39
- 40. Jobs on LinkedIn Searches can be defined for an area Save the search for regular updates 40
- 41. Jobs on LinkedIn Opt in for Daily or Weekly updates 41
- 42. Jobs on LinkedIn Apply for job on company website 42
- 43. Jobs on LinkedIn Apply for job on LinkedIn 43
- 44. Jobs on LinkedIn Apply for job on LinkedIn 44
- 45. LinkedIn - MOBILE LinkedIn Mobile allows you to stay connected on the go. You do not need to be on your laptop or desktop for full functionality.
- 46. LinkedIn - MOBILE LinkedIn has made the profile has appear more like the mobile version. The current mobile version has more functionality then previous versions.
- 47. LinkedIn - MOBILE The Home screen displays recent activity from your network. It is easy to Like, Comment or Share with the mobile version.
- 48. LinkedIn - MOBILE Selecting the 3 vertical dots in upper right reveal these options. Share via provides several many options; Facebook, text, email, etc. Notice the option to Improve my feed.
- 49. LinkedIn - MOBILE Jobs tab makes it simple to review new jobs LinkedIn recommends for you or your alerts.
- 53. Questions? Feel free to connect on LinkedIn Bruce A. Bennett http://www.linkedin.com/in/bruceabennett BruceABennett@comcast.net https://bruce73.wordpress.com/ Phone: 815-302-9552 Career Coach Corner 53