LinkedIn CommsConnect Mumbai
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The document outlines an agenda for a professional development session focusing on shaping narratives and building personal brands within the PR industry, featuring insights from various leaders and experts. It emphasizes the importance of strategic content sharing on platforms like LinkedIn, the evolving skillsets required in the PR field, and the necessity of integrating communication with business strategies. Key discussions include earning leadership roles in organizations and the impact of digital evolution on communication practices.
LinkedIn CommsConnect Mumbai
- 2. TODAY’S AGENDA 1 Shaping the narrative Building your professional brand2 3 Panel: Earning a seat at the leadership table 4 Evolving skill sets of PR professionals
- 3. Ramya Venugopal Senior Editor, India LinkedIn Breaking Views: Shaping The Narrative
- 7. Dear Amazonians, If you haven’t already, I encourage you to give the (very long) New York Times a careful read. I also encourage you to read this very different take by a current Amazonian: Jeff Bezos
- 13. Building your personal brand Deepa Sapatnekar Head of Communications, India & HK Head of Consumer PR, APAC LinkedIn Rei Hasegawa Head of Communications, Japan Head of Social Media & LinkedIn for Corp Comms, APAC LinkedIn
- 14. Create a great profile
- 16. Amplify your company narrative
- 17. 3 Ways to Amplify Your Narrative
- 18. #1 Share content on LinkedIn
- 19. Include links, post photos and videos
- 20. SEO goodness Easily embeddable in status updates #2 Tell visual stories with SlideShare
- 22. #3 Publish on LinkedIn Getting started is easy…
- 23. Be known for what you know Strengthen your reputation and grow your reach
- 24. Gets shared with your network Reaches the largest group of professionals ever assembled Becomes part of your profile Publishing posts
- 25. Tips for creating powerful posts Be authentic, write about what you know Remember your audience, who you want to reach Add images that stand out Create a catchy headline
- 26. Share links, articles, images, quotes or anything else your followers might be interested in UPDATES Deeply explore topics that matter to you, then watch the comments to see your impact PUBLISHING Published posts are not the same as status updates
- 27. Earning a seat at the leadership table
- 28. Carson Dalton Head of Corp Comms Facebook Paroma Roy Chowdhury VP Public Affairs SoftBank International Shravani Dang VP Corp Comms Avantha Group Roger Pua Sr Director, Corp Comms LinkedIn Earning a seat at the leadership table
- 29. Evolving skill sets of PR professionals Roger Pua Senior Director, Corporate Communications, Asia Pacific LinkedIn
- 30. PR Financial Services Market Research Tech Finance Tech Sales Function Industry What I’ve done in the past 20 years
- 32. I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social Source: Angela Ahrendts when she was CEO, Burberry
- 33. #1 communications issue over the next 3 years Coping with the digital evolution and the social web
- 34. CEO sociability at all-time high Source: Socialising Your CEO: From Marginal to Mainstream – Weber Shandwick of CEOs engage online and via social 2015 80% 2010 36%
- 35. 78+M Members 2010 400+M Members 2015 Source: LinkedIn Surge of professionals on LinkedIn
- 37. ‘Letting go’ can win you an army of advocates Source: LinkedIn Current members Employees Connections Employees Viewed Unique 1st degree connections Monthly viewers of employee profiles
- 38. Leverage employees to humanise stories Source: LinkedIn
- 39. Proud employees can be your best defense Source: LinkedIn
- 41. #2 issue for communicators in APAC in the next 3 years Source: Asia Pacific Communication Monitor 2015/2016 – Asia Pacific Association of Communications Directors Linking business strategy with communications
- 42. Source: Airbnb
- 43. Source: Uber
- 44. Source: Alibaba
- 45. Socially-engaged companies tend to outperform Source: The Altimeter Group
- 46. The integrator
- 47. Unlocking the power of integrated marketing and communications Source: SmartCompany Australia >500K social interactions within 3 weeks
- 49. PR people can’t PR themselves Source: Chris Reed
- 50. Establish your professional brand Add Photo: 14X more likely to be viewed by others Add Summary: 10X more likely to be viewed by others Add Industry: 5X more likely to be viewed by others
Editor's Notes
- #17: Give a glimpse into who you are and get people excited to learn more about you. Of course, having a great LinkedIn profile is important for ALL members of LinkedIn, but there are a few audiences I am going to focus on today: As communication leaders, you are likely representing your company externally as a spokeperson, speaking to reporters, etc. We train reporters on a regular basis on how to use LinkedIn to find the right people in a =n organization – and you want to make sure you’re being found for the right thing. For your executives, or other thought leaders who are representing your company externally, it’s important for them to define and really “own” their professional brand online among the largest group of professionals assembled online. And lastly, the third audience I will focus on is all of your employees. People are looking at your employees’ profiles when they’re interviewing to join the company, they’re conference organizers, they’re people who want to learn more about your company. AND… (transition to next slide)
- #31: Thank you.