LinkedIn: Expand your professional network
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This document compares how three individuals with different ages and backgrounds use LinkedIn, Facebook, and Twitter. Safak, age 18-34, spends seven hours a month on Facebook to keep up with friends and brands. Rachel, age 26-44, spends an hour and a half on Twitter to stay up-to-date on news and events. Ed, also age 26-44, spends 20 minutes on LinkedIn to network, join groups related to his work, and find career opportunities. The document then provides tips for using LinkedIn, including completing your profile, building your network, finding influencers, and customizing your news feed and daily routine.
LinkedIn: Expand your professional network
- 1. LinkedIn Expand your professional network Alexis Bailey Head of Digital Engagement @MsAlexisBailey
- 2. LinkedIn vs Facebook & Twitter 18–34 26–44 26–44
- 3. Safak 18–34 Rachel 26–44 Ed 26–44 Spends at least seven hours on Facebook a month Spends an hour and a half on Twitter a month Spends 20 minutes on LinkedIn a month • Likes to see what his friends are doing and get in touch with old school friends • Gets invited to social events • Likes to keep up with his favourite brands eg Coca-Cola, MTV, Converse, Redbull, Oreo • Like apps, games and quizzes, especially playing against friends • Joins lots of groups related to his personal interests • ‘Likes’ pages especially his favourite bands and TV shows eg Rihanna, Eminem, The Simpsons • Is never without her smartphone and tablet • Uses Twitter on her way to and from work • Likes to keep up to date with the latest news and real-time info • Live tweets from events she goes to • Uses her account for work-related and more personal tweets • Uses Twitter to break the ice with people before meeting them • Makes contact with influential people • Likes to network, join in debates and exchange ideas • Likes to keep in touch with old colleagues • Joins groups related to his work and personal interests • Gets invited to work-related events • Uses LinkedIn to follow up with new people he’s met at events • Gives and receives recommendations • Looks for career opportunities
- 6. LinkedIn basics • Fill in your profile and add a photo • Customise your public profile and URL • Search for groups
- 9. Build your network 1. 2. 3. 4. 5. 6. Connect with 2nd connections Search companies Get introduced Advanced search Import contacts Invite by email
- 10. 5 steps to finding key influencers 1. Use Topsy to find influential people and experts 2. Make a list 3. Search for them on other social media eg Twitter, blogs, Facebook 4. Engage: retweets, comments, sharing content 5. Connect on LinkedIn
- 12. Get the most out of LinkedIn • Make time for LinkedIn every day – 10 minutes each morning – 3x3 technique – spend 3 minutes finding 3 things to talk about • Customise your news tab • Look for good examples of profiles
- 14. Alexis Bailey Head of Digital Engagement @MsAlexisBailey
Editor's Notes
- #3: Now 200 million users 14 million users in the UK Male to female ratio: 55:45% 56% users 26-44 Over 10% 55+ (high for social media, usually around 3%)
- #4: Most popular brands on Facebook: music, TV shows. Most popular LinkedIn profiles are business people. Highlight 20 minutes – use other social media to highlight content, eg Twitter Use Twitter before a meeting and LinkedIn afterwards
- #6: Status and profile updates from Connections and ‘Pulse’.
- #7: Link profile to company Mention projects tab
- #8: Profile/edit profile/edit Decide what is publicly viewable see Customise URL
- #9: Filter by 1st connection See if an group already exists before starting your own
- #10: Can request an introduction – your contact can forward the request. If accepted you can connect with each other. Can see how you’re connected Click on settings to sync/import contacts Invite by email (if you don’t know the email address try Google) Tag connections
- #13: Customise news in Interests by following channels/publishers Can connect with people who comment on your posts Example of a detailed profile: http://www.linkedin.com/in/jeffhodgkinson LinkedIn Premium is the paid account (approx £12 a month): send inmail (send a message to anyone on LinkedIn), see everyone who’s viewed your profile (only five at a time with the free account), more search filters and results
- #15: Any questions?