How to tweet live
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This document provides guidance on live tweeting events to increase engagement and publicity. It recommends establishing a hashtag and promoting the live tweets in advance. During the event, tweet highlights and share links while engaging with others. After the event, thank participants and evaluate engagement metrics to improve future live tweets. An example exercise asks the reader to live tweet a teleconference using these best practices.
How to tweet live
- 1. Live tweeting Alexis Bailey Head of Digital Engagement @MsAlexisBailey
- 2. Why live tweet? o More people can take part in an event o To start a two-way conversation o Gives more people the opportunity to ask questions o People can access the tweets after the event o More publicity for the next event o To share what’s going on in the organisation o To increase Twitter followers
- 3. o Easy to share links
- 4. Before the event o What’s the #hashtag? What other relevant hashtags are there? Eg #LocalGov o Find out the @usernames of speakers. What if they’re not on Twitter? Do they have a website? o Who are the audience? What are their interests? o Get hold of the speech or presentation in advance. Draft some tweets o Promote it on other channels o Encourage others to tweet along
- 5. o Let your follows know you’ll be live tweeting. Give them the date, time and hashtag
- 6. o Shorten your links
- 7. During the event o Ask a colleague to make notes o Don’t try to tweet everything – only the highlights o Don’t tweet the questions, tweet the answers o Retweet other people o Check your notifications for comments and questions
- 8. o Introduce the speaker o Take pictures
- 9. o Use video and audio
- 10. o Keep talking to people
- 11. o Decide on a format for quoting people
- 12. o Make sure your tweets make sense
- 13. Mistakes will happen What will you do? o Delete o Ignore o Correct o Clarify o Apologise o Use humour ! o Think about your weaknesses, eg use a browser with a spell check, ask someone to note down numbers o Keep calm and carry on
- 16. After the event o Get other people to help answer questions o Don’t forget to thank people for taking part o Evaluate o Measure your engagement – retweets, replies, clicks on links, new followers o Which tweets generated the most engagement and why? o Use a free tool, eg Hashtracking, to measure the reach of your hashtag o Who responded to your tweets? Could they help promote future events?
- 17. o Use Storify to collate the best tweets
- 18. Exercise You are live tweeting during the local government finance settlement teleconference with @BrandonLewis ! oWhat’s your hashtag? oListen to the SoundCloud file. What would you tweet?
- 19. Examples
- 22. Alexis Bailey Head of Digital Engagement @MsAlexisBailey