LinkedIn Sponsored Updates for Content Marketers
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The document discusses using LinkedIn for marketing and provides tips for getting started with sponsored updates on the platform. It notes that LinkedIn has over 400 million users, is the top referral source, and content can reach 20% of a user's followers. The document then recommends preparing by researching the target audience, setting up a mobile-optimized website and landing page, and creating content with headlines, calls to action, and formats suited for mobile consumption.
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LinkedIn Sponsored Updates for Content Marketers
- 1. Sponsored Updates Sean Jackson, Rainmaker Digital Pubcon Austin May 2016
- 4. @seanthinks
- 7. 400+ Million Users #1 Referral Source 20% Follower Reach High Income Demo
- 15. Too expensive?
- 17. How to start…
- 18. “ By failing to prepare, your are preparing to fail.”
- 19. Sponsored Updates Audience Research Site SetupContent Ideas
- 27. #1 Headlines #2 Call To Action #3 Mobile Consumable
- 32. And one more thing…
- 35. @seanthinks