How to Create a Galaxy of Content Through Repurposing
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The document discusses content strategy and productivity, emphasizing the importance of repurposing content across different formats like webinars, podcasts, and e-books. It suggests leveraging feedback and expertise to expand reach and improve content quality, while also exploring partnerships and syndication opportunities to grow an online presence. Additionally, it highlights the significance of prioritizing key tasks and using compelling statistics to engage audiences more effectively.
How to Create a Galaxy of Content Through Repurposing
- 1. @wonderwall7
- 2. ⢠Iâm the Executive Editor at Search Engine Journal ⢠Favorite Star Wars: Return of the Jedi ⢠I specialize in content strategy and SEO, but I know a lot about social, WordPress, and coding ⢠Worked with brands like: Credit: www.ShutterStock.com @wonderwall7
- 3. ⢠Exposure to more audiences ⢠The same ideas get used moreâ less development time ⢠Expand on topics youâre excited about Credit: www.ign.com @wonderwall7
- 4. What other types of content do you use besides text? Credit: Chris F. Bartlett , Flickr A. Webinars B. Podcasts C. Video D. None, but we want to!
- 6. The Hustle Life LETâS DO OUR OWN CASE STUDY @wonderwall7
- 7. @wonderwall7 LETâS DO OUR OWN CASE STUDY The idea of potato chip tasks come from The Productivity Project by Chris Bailey.
- 8. @wonderwall7 LETâS DO OUR OWN CASE STUDY How can we turn this 1,000 word blog post into moons and stars in our content universe?
- 9. @wonderwall7 Book cover via Amazon ACCESS OUTSIDE KNOWLEDGE ⢠Interview with inspiration source author on my podcast ⢠Roundup of experts on how they get their big tasks done first
- 10. @wonderwall7 ACCESS OUTSIDE KNOWLEDGE ⢠Roundup of popular books on related topic: productivity/tasks
- 11. @wonderwall7 GROW YOUR THEME Webinar on focusing on complete high level tasks first: ⢠Expand on key idea: That potato chip tasks are harmful ⢠Include compelling statistics ⢠Add more actionable advice ⢠Gather and answer attendee questions
- 12. @wonderwall7 EXPAND YOUR PRESENCE 1. Take feedback from what been done so far: interviews, roundup, and the webinar Q&A or feedback 2. Turn it into a long-form e-book on task prioritization 3. Create âquotablesâ from the ebook for HARO, PR, and social media
- 13. @wonderwall7 DISTILL INTO EASY-TO- UNDERSTAND GRAPHICS Create an infographic on productivity or task prioritization Credit: www.ShutterStock.com
- 14. @wonderwall7 TURN BLOG POSTS INTO SLIDESHARES Credit: screenshot April 2016
- 15. Credit: www.geeksandcleats.com When you're writing a piece of content, do you automatically think of ways you can repurpose it? ⢠No ⢠Yes ⢠No, but that's why I'm here!
- 17. @wonderwall7 LETâS GO INTO HYPERSPACE Are you exploring other galaxies? These are outside platforms or partnerships that go beyond your own online presence.
- 18. @wonderwall7 GALAXY: SYNDICATION Syndicate posts on Medium or LinkedIn Publisher
- 19. @wonderwall7 GALAXY: OTHER PUBLISHERS Pitch other platforms, like Marketing Nerds podcast and blogs. Follow industry blogs to see what they are publishingď
- 20. @wonderwall7 GALAXY: CONFERENCES ⢠Speaker pitch to business and marketing conferences ⢠Could I create a conference series on productivity?
- 21. @wonderwall7 May The 4th Be With You ⢠Access outside knowledge: get tips from experts ⢠Grow your theme: expand on the core idea ⢠Expand your presence: Take what you have and turn it into greater standalone content ⢠Think outside your own galaxy: what other platforms can I be on?
- 22. Credit: Millenium Falcon starwars.wikia.com @wonderwall7 /in/kelseychildress