LinkedIn Tech Marketer's Event - Welcome & Intro
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The document discusses LinkedIn's growth and popularity in Australia. It states that LinkedIn now has over 8 million Australian members and has evolved into a professional publishing platform. LinkedIn sees 9 billion content impressions per week and has become the top destination for Australians versus other news platforms, receiving a monthly unique audience of over 7 million according to Nielsen Digital Ratings. The document promotes LinkedIn as an engaging platform for professional networking, news, thought leadership, and peer posts in Australia.
LinkedIn Tech Marketer's Event - Welcome & Intro
- 1. Earliest Adopter Most Connected Most Popular Most Endorsed IceBreakIn Mahesh Muralidhar People Operations Canva Lauren Mudge Marketing Manager Samsung Sheeda Cheng Marketing Manager Temando Mark Vozzo Digital Marketing Manager Google
- 2. HIRE MARKET SELL LEARN
- 6. News 2MM+ Publishers Brands 7MM+ Company Pages Thought Leaders 500+ Influencers Peers 130k/wk Member Posts Professional Publishing Platform 9 Billion impressions content impressions per week
- 7. Jennifer Lopez Relationship status Royal Commission American Music Awards Mali Dancing with the Stars #thanksgivingwithblackfamilies #neetamanishaa #bufvsne violence bruce #sydney Cloud Computing Venture Capital Management Social Media Marketing Financial Advisory Employee Engagement Time Management Lean Manufacturing Integrated Marketing Marketing Self-Esteem Security Mortgage lending Aspirational & Professional Mindset Source: Australia Region | LinkedIn Trending Content; Twitter trending; Facebook trending – November 2015
- 8. LinkedIn is the top destination for Australians versus other news platforms Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 LinkedIn news.com.au smh.com.au ABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun 7.1M Source: Nielsen Digital Ratings Monthly, March 2016.