LinkedInGuideFinalEdit
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Keys to Creating a Successful LinkedIn Profile outlines three aspects of optimizing your LinkedIn profile: optimizing your profile by including a headline, photo, summary and details about your experience, courses, projects and skills; consuming and sharing relevant content by following industry leaders and sharing useful articles; and telling your company's story by sharing company news and connecting with coworkers to strengthen relationships and brand advocacy.
LinkedInGuideFinalEdit
- 1. Keys to Creating a Successful LinkedIn Profile Purpose of Linkedin: “To connect the world’s professionals to make them more productive and successful”. 3 Aspects of Linkedin 1. Optimizing Your Profile: With over 300 million users worldwide and more than two new members joining every second, Linkedin is a casual way for business professionals to represent themselves and network with one another. a. Headline: Provide your full name, the company you currently work for and your position. This makes it easy for people in your network to find you and connect. b. Picture: Use an up to date, high resolution, portrait picture where you look professional but relaxed. c. Summary: Under your headline, you should have a brief summary of your professional career. In 3-5 sentences you can give a brief summary of your personal life, education, completed goals, future goals, and maybe share a personal interest.
- 2. d. Experience: This portion of your profile is similar to your resume. You should write a few sentences to summarize your role at each position. LinkedIn is your interactive online resume. e. Courses: List courses that show your exposure and knowledge in areas of relevance. Typically, these are higher level classes that specifically relate to your field. f. Projects: Have you managed a project? Do you write a blog? Has any of your work been published? Post links to your work published on third party sites.
- 3. g. Skills & Endorsements: Select relevant skills that you excel in to appear on your profile’s page. When viewing someone else’s profile, click the + button to give recognition for a skill they have demonstrated. Giving endorsements can help strengthen connections with old colleagues. h. Volunteer: Share charity events or activities you have volunteered for. It is always a bonus to include pictures of you participating at an event. If you have not participated in any volunteer work, share which causes you care about. i. Groups: Join groups for organizations you are a part of. This makes it easier to find, connect, and communicate with people you may know.
- 4. 2. Consuming & Sharing Content: a. Follow channels with news that is relevant to you. This will keep the articles that appear on your homepage relevant and useful. Also make sure to follow your company’s page and stay up-to-date with industry news. b. Gain insights from top industry leaders by “following” their profile. For example you can follow Bill Gates without him having to accept your request to connect. This is a good way to find effective leadership methods, read encouraging success stories, and find cutting edge business articles. c. Share useful articles to your network. If you find an article you find useful, you can share it with the public or a specific group of connections. Sharing articles shows what topics you are interested in and helps draw attention to your profile. Be sure to include a link to the article and maybe include a comment with your impression of the article.
- 5. 3. Telling Your Company’s Story: a. Share company news and repost articles posted from your company’s website or LinkedIn page. For example you may want to share job openings or a positive article about your company. Sharing company news will help drive views to the company page. b. Connect with your company: When LinkedIn members follow their company, they will automatically show up on the organization’s network. Adding co-workers to your LinkedIn network strengthen both your profile and your relationship with your fellow employees. Reveal your company culture to encourage brand advocacy. Let people know what Flowers Foods does and what the Flowers way is. Showing the human side of your company creates trust with your followers and your company.