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Support for European Cooperation in Education and Training (ECET)
Project n. 521415-LLP-2011-IT-KA1-KA1ECETB
CLEAR - Creativity and innovation:
pedagogical framework for the LEARning
chain www.clearcreativity.eu
This project has been funded with support from the European
Commission. This publication reflects the views only of the author, and
the Commission cannot be held responsible for any use which may be
made of the information contained therein.
LINQ 2013
Rome, 17th of May 2013

CLEAR - Creativity and innovation: pedagogical framework for the LEARning chain
GABRIELLA BETTIOL
Head of KNOWLEDGE&INNOVATION UNIT
Confindustria Veneto SIAV Spa
Service Agency of the Industrial Federation of the Veneto Region,
representing more than 12.000 enterprises
Via Torino 151/c, 30172 Mestre (Venezia) – Italy
Email: area.progetti@siav.net
Phone: +39 041.25.17.541
Websites: www.knowledgeandinnovation-siav.net / www.siav.net

www.knowledgeandinnovation-siav.net - www.siav.net
email: area.progetti@siav.net - tel +39 041/25.17.541

2009-2010: Creativity and Innovation for SMEs
www.leonardonext.eu
LLP Transfer of Innovation
Methodologies to generate ideas for innovative
products and services
The Netherlands, Italy, Romania, Hungary

2012-2013: Creativity and
Innovation in the PA
www.next4pa.at
LLP Transfer of Innovation
Methodologies to
generate ideas for
innovative services &
transnational cooperation
Italy, Austria, Slovenia

We can't solve problems by using the same kind of thinking we
used when we created them. A. Einstein
Imagine trying to cut a piece of paper with just one blade of a pair of
scissors. It’s near impossible. Yet that is what we try to do with
INNOVATION policy.
We rely on supply side measures to push technology. We neglect the
critical role that demand and markets play in pulling innovation
through. We need to use both blades of the scissors. L. Georghiou

Sweden, Finland, Denmark, Norway, the Netherlands, Belgium
and Ireland can be considered as “Creativity leaders”;
United Kingdom, Switzerland, France, Germany, Spain, Austria,
Greece, Slovenia and Hungary might be defined “Creativity
followers”;
Portugal, Italy, Czech Republic, Estonia, Latvia and Croatia
“Moderate creative countries”;
Lithuania, Bulgaria, Slovakia, Poland, Cyprus and Romania
“Modest creative countries”.
Global Innovation Index 2012 &
Global Creativity Index 2011

The project
The project CLEAR aims at improving lifelong learning strategies, by
designing a pedagogical framework so as to raise awareness on the
importance of creativity to empower individuals and to transfer and
develop innovation in organisations.
CLEAR will analyse policies and approaches to develop creativity in
partner countries and will collect good practices realised in the three
sectors of the learning chain: scientific and technology academic
education, post academic/ executive/non academic higher education,
continuous training, with the aim to share and transfer them: 8
Seminars for Practitioners & Policy makers, 4 National Conferences, 1
European Conference.
CLEAR will be realised by a consortium of 7 bodies, which are active in
the education and training sector.

7 Partners in
Higher Education
& Training
In IT, UK, BE, ES,
NO

Partners
P1: Confindustria Veneto SIAV Spa - Service Agency of the Industrial
Federation of the Veneto Region, representing more than 12.000 enterprises
,
P2: IPRASE - Istituto Provinciale per Ricerca e Sperimentazione
Educativa - Provincial Institute of Educational Research and Experimentation
in Trento
P3: GuildHe - representative organisation for 32 Universities and specialist
Higher Education institutions in the UK
P4: EVTA - The European Vocational Training Association -
Vocational Training Network representing 20 members from 18 EU countries
(2000 training centres, 50.000 trainers)
P5: FVEM - Federación Vízcaína de Empresas del Metal - the
largest Sector Business Association in Biscay (1060 companies – 40.000
workers)
P6: TKNIKA – Centro de Innovación para la Formación
Profesional - Innovation centre for the Basque Vocational Training System
P7: BUC - Bergen University College - Hogskole i Bergen - State
institution of Higher Education

Structure

Analysis: Issues & Findings
Innovation & creativity widely adopted as key economic policies in partner
countries but understanding and policymaking limited in concept, context
and funding. Gap between political rhetoric and practice?
Conceptual problems underestimate role of demand side in catalysing
innovation (from firms and consumers) - traditional assumptions of science,
technology and a ‘pipeline’ model of innovation.
Creativity also provides challenges - confusion over creative industries and
definition, policy and impact.
Key education institutions (in the ‘learning chain’) also experiencing
difficulties in understanding roles and impact - institutional understanding,
missions and resources.
Budgets and scale of activity problematic. The paradox of policymakers
focusing on innovation and creativity as a route out of recession whilst
reducing key budgets

Analysis: Issues & Findings / 2
Education about
creativity and
innovation*
Education for creativity
and innovation*
Education through
creativity and
innovation*
*A-E. Slinning, J.K. Fosse, A.O Våge, Bergen University College. Adapted from: Educating entrepreneurs in modernising
economies / edited by Peter Rosa , Heinz Klandt and Michael G. Scott 1996
About the role of creativity
and innovation, and how
creative and innovative
processes develops
About methods and
training that prepare
students for creative and
innovative activity
Learning from within (as
part of creative and
innovative activities)
Course in social
entrepreneurship + + ++
Technology management,
economy and innovation
(ING101)
++ + --
Master program in
innovation and
entrepreneurship
+++ + ++

Analysis: Issues & Findings / 3
1. Organisational
structures
a. Leadership and
Innovation
b. Teamwork and
Innovation
2. Individual
characteristics
a. Creativity and
entrepreneurship
b. Creativity and
opportunities
search strategies
3. Training methods
and pedagogical
practices
a. Creativity and
pedagogical
practices
b. Creativity and
assessment
4. Training content
a. Creativity and
Tertiary Education
b. Creativity and
Secondary
Education

CLEAR Case studies
Learning Chain – new courses for SMEs,
entrepreneurs and business leaders
(Lider21, Masters courses at University of
Padua, LUISS, University College Bergen,
Welfare Technology for Health)
Learning Chain – new buildings and
philosophies (Hive, Ravensbourne,
Plymouth)
Learning Chain – new partnerships
between supply and demand sides
(Innobasque, Applied Creativity Network)

Toward innovative
University, Higher Education & Continuous Training?
Creativity is important for innovation and
entrepreneurship – and education is important for
creativity
The role of creativity and innovation within education
The role of external relations and interdisciplinarity
The role of infrastructure and support

Workshop Creativity &
Innovation in Education –
April 2012
Policy makers &
Practitioners Seminars –
March / May 2013

WWW.CLEARCREATIVITY.EU
www.facebook.com/CLEARcreativity
twitter.com/CreativityCLEAR

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