The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
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The document discusses lessons learned from various interactive documentary projects by the National Film Board of Canada, highlighting the importance of telling a compelling story and understanding the audience. It reviews successful projects like 'Bear 71' and 'Digital Deadly Sins,' which utilized innovative formats and cross-platform storytelling to engage viewers. The document emphasizes that content and marketing should be conceived simultaneously, the value of flexibility, and the necessity of a strong team behind each project.
![“People have been discussing the
possibilities of interactive film for
decades, Bear 71 is one of the first
examples of someone[sic] getting it
right.”
- Corinna Falusi, Ogilvy & Mather](https://image.slidesharecdn.com/locdaoconnectthedots2015-150728101824-lva1-app6892/85/The-Pixel-Lab-2015-Loc-Dao-s-Lessons-Learned-in-Interactive-Documentary-45-320.jpg){kind=tracking}
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
- 2. LocDao’sLessons LearnedinInteractive Documentary Loc Dao National Film Board of Canada #PixelLab @powertothepixel
- 3. Looking Back
- 4. CBC Radio 3 Digital Magazine 2002 - 2005
- 10. Good stories transcend platform Users will read, listen and watch all at once We never play videos in little windows Lessons learned
- 13. Interactive Photo Essay for touch and gyroscope
- 16. The Last Hunt New workflow Webby Award FWA Mobile Site of the Day FWA Site of the Day Possible new format Linear written/audio story + semi-linear visual user experience
- 18. No pressure. 70 years(in 2009) of Documentary History
- 19. Welcome to Pine Point NFB’s first original Interactive Documentary
- 20. PINEPOINT
- 21. Critical Acclaim Only 120,000 unique visitors interactive marketing in its infancy
- 22. You need to have a good story (don’t get stuck on form or tech) Know your audience (and why they will care) The audience is the editor (you’re no longer in control) Lessons learned
- 23. Internet Content and Marketing need to be conceived at the same time. Different audiences use different platforms, it should have also been a tablet app Story and form need to be conceived before you start programming. Scripts still work. Linear written story + semi-linear visual user experience Lessons learned
- 24. Storyworlds
- 25. Bear 71 Story World Sundance January 19, 2012
- 26. Act I: Bear 71 is performed live. Full Band: Live music version. Acoustic version: Co-Creator Jeremy Mendes and Cellist Heather Macintosh.
- 29. Act III: Interactive Documentary
- 31. Epilogue: Social Narrative Lance Weiler’s Community Team + Microsite + Postcards with QR Story in Filmmaker Magazine @iambear71 iambear71.tumblr.com
- 44. Interactive Doc - 400,000 people Installation and Live - 35,000 people FWA Site of the Year Webby Award Cannes Cyber Lion
- 45. “People have been discussing the possibilities of interactive film for decades, Bear 71 is one of the first examples of someone[sic] getting it right.” - Corinna Falusi, Ogilvy & Mather
- 46. Sometimes your first idea is the best one Story and Script are still the foundation of the work. The right author JB McKinnon (100 mile diet) brought the project to another level. Have the right team. Do you trust your devs? Lessons learned
- 47. Telling the story on different platforms can work. The Storyworld was more than the sum of its parts Linear audio story + non-linear visual user experience Lessons learned
- 48. Gods Lake, The Last Hunt, Main Street, This Land Linear written/audio story + semi-linear visual user experience Circa 1948 Non-linear audio fragments + non-linear visual user experience Welcome to PinePoint Linear written story + semi-linear visual user experience Bear 71 Linear audio story + non-linear visual user experience A new form: Interactive Documentary
- 49. Circa 1948 Storyworld 2.0 Tribeca Film Festival April 22, 2014
- 51. Live Event
- 63. Circa 1948 StoryWorld Live artist talk Play: Helen Lawrence iPad/iPhone App VR Interactive Installation Circa website
- 64. Hybrid Agile between web and game is tricky but does work Things never go as planned - art delays, projectors disappearing. Non-Linear audio story + non-linear visual user experience Lessons learned We can’t stop learning. We learned how to make a 3D render engine for tablets and a VR physical environment.
- 65. Seven Digital Deadly Sins StoryWorld June 2014 - May 2015
- 66. Guardian Weekend Print Magazine
- 68. theguardian.com: desktop, smartphone, tablet + nfb.ca: desktop, smartphone, tablet
- 74. Media Campaign
- 76. digg.com Fast Co GeekSided Huffington Post France DesignTAXI Interac=ve Narra=ves Refinery 29 Playback Studio Masbo University of PiJsburgh IDG Now! Crea=ve Planet Network CretaDrive Patheos Wonderzine Gigamir NPR piece: http://www.nprberlin.de/post/digital-deadly-sins-morality-our-digital-obsessions https://www.wnyc.org/story/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wypr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kplu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.alaskapublic.org/NPRstory/?320321221 http://nwpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.capradio.org/news/npr/story?storyid=320321221 http://news.wfsu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wpr.org/digital-deadly-sins-morality-our-digital-obsessions http://www.ideastream.org/news/npr/320321221 http://wnku.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamu.org/news/14/06/09/digital_deadly_sins_the_morality_of_our_digital_obsessions http://ijpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://apr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.opb.org/news/article/npr-digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://ripr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wesa.fm/post/digital-deadly-sins-morality-our-digital-obsessions http://kccu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://tpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kclu.org/npr/?id=320321221 http://www.wvpe.org/index.php?id=320321221&type=story http://wgbhnews.org/post/digital-deadly-sins-morality-our-digital-obsessions http://peoriapublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wuwm.com/post/digital-deadly-sins-morality-our-digital-obsessions http://krwg.org/post/digital-deadly-sins-morality-our-digital-obsessions http://kuer.org/post/digital-deadly-sins-morality-our-digital-obsessions http://northernpublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wabe.drupal.publicbroadcasting.net/post/digital-deadly-sins-morality-our-digital-obsessions http://kwbu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://news.prairiepublic.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wkar.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.netnebraska.org/node/921306 http://kunm.org/post/digital-deadly-sins-morality-our-digital-obsessions http://indianatalks.com/site/2014/06/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wutc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wvpe.org/index.php?id=320321221&type=story http://www.gpb.org/news/2014/06/09/digital-deadly-sins-the-morality-of-our-digital-obsessions?utm_source=feed Canadian Press (Wire Service) pieces: http://www.winnipegfreepress.com/arts-and-life/entertainment/movies/does-googling-lead-to-gluttony--doc-links-
- 77. 15,000 facebook shares 100,000 people referred
- 78. Sins Live IDFA Doclab Nov 2014
- 79. Tribeca Film Fest, NYC April 18, 2015
- 80. DOXA: Vancouver May 4, 2015
- 81. Sins StoryWorld Guardian Weekend Print Magazine theguardian.com: desktop, smartphone, tablet nfb.ca: desktop, smartphone, tablet Sins Live Satire: Amsterdam, NYC, Vancouver
- 82. 400,000 unique visitors 130,000+ votes 218 countries Sins StoryWorld Metrics 40,000+ overall shares
- 83. Industries work differently Not Common Audiences and Demographics Merging two evolving but established processes CHALLENGES
- 84. Honesty - Be Frank Trust Play to your strengths Be Flexible OVERCOMING CHALLENGES
- 85. The Living Documentary = Guardian + NFB Project #2
- 86. Links: http://archive.cbcradio3.com http://godslake.nfb.ca http://thelasthunt.nfb.ca Please download the free tablet app http://pinepoint.nfb.ca http://bear71.nfb.ca http://circa1948.nfb.ca Free iPad/iPhone app is the main project - link on website Seven Digital Deadly Sins http://sins.nfb.ca
- 87. nfb.ca/interactive @locdao Apple and Google Play app stores: National Film Board of Canada