Localizing Prestashop E-Commerce Site with Wordfast
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The document outlines the localization process of the Knax eCommerce site using Wordfast and PrestaShop, detailing the project's goals to translate the site into multiple languages and create glossaries. It describes the tools and processes employed, highlights challenges faced, and presents outcomes and client feedback. Recommendations for future improvements include enhancing training on translation tools and evaluating the CMS for localization suitability.
Localizing Prestashop E-Commerce Site with Wordfast
- 1. Localizing Prestashop eCommerce Site with Wordfast www.knax-shop.com
- 2. Outline 1. About 2. Goals 3. Processes & Tools 4. Challenges 5. Outcomes 6. Recommendations
- 3. About
- 5. Knax Founded in 1995 Wood or color wall hooks Danish design www.knaxshop.com
- 6. Prestashop Founded in 2007 Free ecommerce solution 3500 value-added modules 230,000 users
- 7. Wordfast Founded in 1999 Wordfast Anywhere Wordfast Pro Mission: To provide the most user-friendly and affordable TM solutions to fit any workflow
- 8. Goals
- 9. Goals Localize updated English version into: French Danish Dutch Japanese Chinese Create glossaries Create TMs Run ZH Ad words campaign
- 11. Project Management Zoho Project • Free • Cloud-based • Task assignment • Milestones • Gantt chart
- 12. Previous Content Extraction Site Sucker • Mac app • Cost $4.99
- 13. TM Alignment Wordfast Autoaligner • Free • Align up to 3 documents at a time
- 14. Glossary Creation Tilde Terminology • Free • Cloud-based • Powered by TAAS
- 15. Terminology Extraction Extracts terms from bilingual files, but the resulting glossary has too few terms
- 16. Terminology Extraction The best term extraction tool (monolingual docs only)
- 17. Terminology Extraction Do not speak the language? Use Google Translate for the back translation!
- 18. Terminology Extraction Process 1. Add a Stop Word List (from Trados) 2. Extract two monolingual glossaries
- 19. 3. Compare and match 4. Do not speak the language? Do the back translation with Google Translate and then match the terms! Terminology Extraction Process
- 20. Source Content Extraction Product Export Import Module • $69 • Product • Names • Descriptions • Meta tags
- 21. Translation Pre-Processing Wordfast Pro • €400 • Excel import wizard • Select content for translation • Capture regular expressions
- 22. Vendor Management Zoho CRM • $12 per month • Find vendors • EN>FR • Attended Wordfast training in the past
- 23. Translation Wordfast Anywhere • Free • Outsourced to EN>FR professional translator (paid) • Document management • Shared TM/glossary
- 24. Editing Wordfast Anywhere • Free • In-country review by French native speaker
- 25. Translation Post-Processing Wordfast Pro • Transcheck • Punctuation • Numerical check • Terminology consistency • Capitalization • Segment expansion
- 30. Target Content Update Product Export Import Module • Product • Names • Descriptions • Meta tags
- 31. Proofreading Online proofreading • Error screenshot • Corrective action • Changes • Prestashop back- office • Wordfast Anywhere
- 32. Challenges
- 33. Processes & Tools Project Management - Zoho Project TM Alignment - Site Sucker & ??? Glossary Creation – Tilde Source Content Extraction - PEIM Plug-in File Pre-Processing - Wordfast Pro Translation & Editing - Wordfast Anywhere File Post-Processing - Wordfast Pro Target Content Update– PEIM Review - Prestashop
- 34. Scope Client budget and priority changes Drop all but FR No Ad words campaign to measure success
- 35. Outcomes
- 37. Outcomes – Meta tags
- 38. Client Feedback Strengths Extract content, push to translator Feedback on e-shop functionality Corrective suggestions for source text errors Better conversion rates on French site (expected) Weaknesses Wordfast Anywhere difficult at first Lack of in-context preview of site during translation
- 39. Recommendations
- 40. Recommendations Better training on translation and editing tools Evaluate CMS (Prestashop) for localization-friendliness before committing Better use of PM tool to stay on schedule
Editor's Notes
- #23: Coordinate and assist with FR translator candidate hunting In country FR translator (CAT training, content familiarity, introduction to client, clarification of important point-in-time)
- #24: Glossary was edited Sometimes choose different words for SEO optimization Execution of PM role of updating and tracking progress Bridging between translators and client, eg. in case of questions from translators Provide technical support and assistance