Location analytics: A New Dimension for your Applications
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The document discusses the integration of location analytics into various applications, highlighting its significance in improving decision-making and efficiency across industries. It emphasizes the use of location data for advanced analytics, showcasing how organizations can optimize operations, marketing, and inventory management using spatial analysis. The concept of a location platform is introduced, which connects and enriches enterprise systems with mapping and analytics capabilities to enhance communication and collaboration.
Location analytics: A New Dimension for your Applications
- 1. Plenary Session: Convergence: Fostering Innovations in Applications Location Analytics A New Dimension for your Applications Agendra Kumar President, Esri India
- 3. Location Data is Pervasive
- 5. Why Is Location So Compelling Now? • Maps communicate • Spatial analysis is powerful • New technology is making location easier . ….Better and Faster Decision Making . . . Improved Communication . . . Increased Efficiency
- 6. Technology and engagement is evolving…
- 7. A New Set of Questions What’s the social sentiment for My brand or products How do I better predict demand and price? LIVE DATA FEEDS SOCIAL & Web ANALYTICS How do I optimize my store inventory based on weather & trends Advanced ANALYTICS
- 8. Agriculture True for All Industries Mining Government Manufacturing Finance Retail Insurance Real Estate Defence Utilities Oil & Gas Forestry Public Safety
- 10. Location as a Platform Location Platform
- 11. CRM ERP BI Office Other Location Platform GIS Simple Mapping Enterprise Systems Location Platform Analytics Content / Maps Open Open API Mobile Apps
- 12. A Location Platform Integrates and Connect Everyone Knowledge Workers Executive Access Public Engagement Work Anywhere Enterprise Integration Improving Communication and Collaboration Geospatial Professionals Making Mapping and Location Analysis Available Across Organizations
- 13. The Platform Geo-enriches Enterprise Systems Providing Mapping, Spatial Analysis, and Reporting Microsoft Office Business Systems Spreadsheets Esri Maps for . . . • • • • • • • Office IBM Cognos SharePoint MicroStrategy SAP Sales Force Dynamics
- 14. Enrich Your Analysis Your Data Location +
- 15. Energy and Location Operations Planning Production & Operations Risk Management Performance Management Distribution
- 17. Market Planning & Analytics • Customer & Demographic Analysis - • Research & Development Expanding International Markets Forecasting Category Localization
- 18. Network Planning • Network Performance • Site Performance • Market Penetration
- 19. Location Optimization • Where should we place our distribution centers to minimize costs and maximize our reach? - Service Areas - Proximity to customers - Suitable transportation
- 20. Supply Chain Resiliency & Risk • Risk Analysis • Situational Awareness • Mitigation
- 21. Performance Management • Sales Analysis and Reporting • Executive Dashboard Enablement • BI / ERP / CRM Integration • Sales Staff Optimization - Territory Alignment Field Applications
- 22. Operational Efficiency • Facility / Asset Management • Environmental Health & Safety • Logistics
- 23. Geographic Pattern Analysis Space – Time Hotspots
- 24. Geo-Enabled Business DISTRIBUTION PERFORMANCE MANAGEMENT RISK MANAGEMENT PRODUCTION & OPERATIONS OPERATIONS PLANNING LOCATION ANALYTICS PLATFORM
- 25. Apply Location Brand analysis Financial Services Customer Analytics Price Optimization Social Media Analytics Customer Survey Sales & Inventory Forecasting IT infrastructure Business Continuity Workforce Management Advertising Promotions Operations Product Mix
- 26. Thank you