Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selection & Performance Strategies
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The document outlines the importance of integrating sentiment, popularity, and potentiality KPIs into location intelligence strategies. It emphasizes the role of online reviews and social media in influencing purchasing decisions and discusses how the Data Appeal Company uses AI to generate insights from vast amounts of online content. Potential applications of these insights include retail site selection, commercial real estate, and competitive market intelligence.
Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selection & Performance Strategies
- 1. Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selection & Performance Strategies Follow @CARTO on Twitter
- 2. CARTO — Unlock the power of spatial analysis Introductions Alejandra Aranzadi Data Partnerships Manager at CARTO Leonardo Piras Chief of International Business Development / CMO at The Data Appeal Company
- 3. CARTO — Unlock the power of spatial analysis Agenda ● About The Data Appeal Company ● Qualitative Data & Insights for smarter Location Intelligence ● 3 Key Insights: Sentiment, Popularity, Potentiality ● Demo ● Q&A
- 4. CARTO — Unlock the power of spatial analysis POLL 1 Option 1 • Data Scientist/Data Analyst Option 2 • Sales/Marketing Option 3 • Strategy/Business Development What option would describe best your actual role?
- 5. CARTO — Unlock the power of spatial analysis Online word of mouth content, from social posts to reviews, from pictures to videos, impacts 91% of all our purchasing decisions.
- 6. CARTO — Unlock the power of spatial analysis About The Data Appeal Company Our goal is democratizing and simplifying online data. We use Artificial intelligence to create unique insights from the combination of Location data, Customer Feedback and Market information. We crunch 5 million pieces of online content at every given hour, turning complex, unstructured, multi-language information from more than 130 different sources into applicable insights.
- 7. CARTO — Unlock the power of spatial analysis Places + Sentiment + Market Intelligence 25M
- 8. CARTO — Unlock the power of spatial analysis 4 Key Competitive Advantages
- 9. CARTO — Unlock the power of spatial analysis 3 Key Insights 1. Sentiment Score Monitor consumer satisfaction with the Sentiment Score – in real time and overtime. Available for individual Places and Locations. 2. Popularity Score Easily see whether the “traffic” of Places matches the footfall & popularity of any Location. 3. Potentiality Score This index measures the investment potential of any location over time.
- 10. CARTO — Unlock the power of spatial analysis It’s Demo Time!
- 11. CARTO — Unlock the power of spatial analysis POLL 2 Option 1 • Yes! Absolutely. I can clearly see how it could fit my needs Option 2 • It depends on the business need/decision, but I’d like to learn more Option 3 • Looks like “nice to have” data, not something I’d consider immediately applicable After this demo, do you think Places & Sentiment can leverage business decisions ?
- 12. CARTO — Unlock the power of spatial analysis Business Cases These insights are inherently versatile and can be applied to multiple industries and business cases. ● Retail Site Selection ● Commercial Real Estate ● Investment Planning ● B2B Lead Qualification ● Territorial Footprint Expansion ● Competitive Market Intelligence ● Customer & Visitor Profiling ● Financial Alternative Data for richer Smart Lending and Credit Scoring
- 13. Thanks for listening! Any questions? Request a demo at CARTO.COM Leonardo Piras Chief of International Business Development / CMO at The Data Appeal Company // leonardo.piras@datappeal.io Alejandra Aranzadi Data Partnerships Manager at CARTO // aaranzadi@cartodb.com