Location Data is a Must Have, But Do You Know How to Effectively Use it?
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Skyhook Wireless provides innovative hybrid location solutions that integrate Wi-Fi, GNSS, and cellular data to accurately track devices and support various Internet of Things (IoT) applications. They emphasize the importance of effective location data use in enhancing operational efficiencies, real-time tracking, and contextual understanding of locations in sectors like logistics and smart appliances. The company encourages iterative implementation of location technologies with a clear understanding of use cases and tolerance levels.
Location Data is a Must Have, But Do You Know How to Effectively Use it?
- 1. ©2017 Skyhook Wireless Inc. • Proprietary and Confidential Location Data is Becoming a Must Have Do You Know How to Effectively Use It?
- 2. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential2 Kipp Jones Chief Tech Evangelist Skyhook Nick Knellinger Director of Product Skyhook Eric Conn Senior Editor of IoT For All Today’s Speakers
- 3. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential3 About Skyhook ○ Founded in 2003 ○ Pioneered Wi-Fi and Hybrid location ○ Initially populated the Access Point database via “war driving” ○ Later developed and patented techniques to populate and refresh the database via crowd- sourcing ○ The original “blue dot” on the iPhone ○ Subsidiary of Liberty Broadband Co. ○ Consistent focus on mobile location has driven innovation and continuous advancement in capabilities ○ Strong intellectual property portfolio including: ○ Hundreds of customers representing millions of devices generating trillions of location transactions annually ○ IoT partnerships include: 650+ US Patents 56 Pending Patents HISTORY CUSTOMERSINNOVATION
- 4. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential4 Location and IoT ○ Personal Things ○ Home Things ○ Shipping Things ○ Play Things ○ Fit Things ○ Pet Things ○ Embedded Things ○ Factory Things ○ Industrial Things ○ Infrastructure Things ○ Healthcare Things ○ Sensor Things ○ City Things ○ Flying Things ○ Driving Things ○ Mining Things ○ Security Things IoT
- 5. ©2017 Skyhook Wireless Inc. • Proprietary and Confidential5 Events – the When and Where ○ Each event requires: ○ Time ○ Location ○ Each event is related to a specific device ○ Each event has attributes specific to the device and use case Space-Time Device:123-456 Lat:42.351994 Lon:-71.047663 Time:2017-08-16 12:09:59 HPE:17m Device:XYZ-789 Lat:50.833433 Lon:4.333533 Time:2017-08-16 12:17:39 HPE:23m
- 6. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential6 Why Isn’t Location Built-in? Power Small form factor Varying sensors Storage/processing capabilities Network technologies, interfaces, protocols Indoor / Outdoor Environmental factors Stationary / Mobile Smartphones typically use hybrid location IoT devices don’t have accurate native capabilities
- 7. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential7 Location Dimensions For Devices Mobile Semi-Mobile Stationary Mobility Small Battery Rechargeable Wired Power Cell Wired Other Carriage LPWAN Indoors Outdoors All Environment Urban Suburban Rural Morphology Wi-Fi Underground Personal Corporate National Security GSM/UMTS/LTE LPWAN Magnetometer Sensors GPS Wi-Fi Bluetooth1-3 m Building Room Accuracy >100m 20-100m 3-10 m Shelf
- 8. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential8 METHOD DEPLOYMENT POWER ENVIRONMENT FOOTPRINT ACCURACYRequires New Infrastructure Requires Survey High Medium Low Indoors Outdoor Global National Regional Local In-Venue Urban Suburban Rural UWB .1-1m GNSS 3-10m BLE 1-10m Magnetic 1-5m Wi-Fi 5-100m LPWAN 50-200m Cell 100-1000m Location Method Overview
- 9. ©2017 Skyhook Wireless Inc. • Proprietary and Confidential9 Full Location Stack Sensor(s) GNSS Radio(s) Location Service Location Service Filtering Environment Geofencing Triggers & Alerts BIGIS Alerting 3rd Party Data ETL/Validation Biz & Operational Data Machine Learning Predictive Analytics Contextualization Geo Data Store Contextual Data
- 10. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential10 A global logistics data company combines sensors and supply chain analytics to help businesses gain real-time asset intelligence and mobilize resources. In order for real-time asset tracking to become a reality, it needs accurate location and low-power geofencing with feeds into its core management systems Geofencing Applications ○ Switching between location sources and Frequency ○ Sleep and power conservations ○ Chain of custody and liability ○ Arrival and departure documentation automation Additional Detail ○ GNSS, Global Cellular Connectivity, Wi-Fi Optimized for Localization, BLE ○ Offline Location Geofencing Use Case: Supply Chain & Asset Tracking
- 11. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential11 Geofencing to Context: Signal Lock
- 12. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential12 Contextualization “Location” can mean more than just X,Y 100 Stuart Street Boston MA 02116 33rd Floor Alt: 347 ft AMSL Tufts Medical Center Lat: 42.355429 Lon: -71.065365 .2 miles from nearest hospital 27 m WNW from nearest fire extinguisher Civic Address Physical Relative Venue Relative
- 13. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential13 Contextualization For IoT In-Venue Endcaps Automatically detect/track which displays are on the floor instead of in the back of the house Predictive Maintenance Machinery failures due to routes, road grades, heat, cold, etc. Bike Sharing Docking station logistics, pickup, planning Photo/Video Asset Tagging Adding location with geotag and location context for investigation, organization, verification
- 14. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential14 Location Filtering The Problems ○ Location Source ○ Error ○ Missing / lack of attributes Solutions ○ Filter on attributes (e.g. source, HPE) ○ Apply physical models ○ Use dwell time ○ Clustering techniques ○ Map Matching / Smoothing
- 15. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential15 Direct Use • Routing • Staffing • Delivery, etc 2nd Order Data Leverage • Conditional Logic • Combining with other business data sources and/or sensors • Emergent answers from things like visual analytics Putting the Data to Work: Geospatial Analytics
- 16. ©2017 Skyhook Wireless Inc. • Proprietary and Confidential16 Natural Disaster Contingency Planning Example
- 17. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential17 The Problem Major, legacy appliance manufacturer recently jumping into “smart” appliances Ongoing reports of washing machines failing Unable to identify why part was failing, no definitive pattern Data Enrichment for Diagnostics What We Found Replayed Wi-Fi scan from cache of available faulty devices to determine approximate location Pattern identified part being faulty above ~6000 ft. in altitude Saved “millions” in operational, recall, and repair costs
- 18. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential18 1. There is not a one-size-fits-all solution 2. Implement your location applications iteratively, but have a long term vision 3. Know your use case and understand your tolerances 4. Invest in field TESTING in the prototype/POC stage, and analyze statistically if possible 5. While a lot of things are new (hardware specs, protocols, battery limitations) the problems are largely evolutionary vs revolutionary 6. You don’t have to do it alone – even if you plan on building the full stack, there are economic solutions to get started Final Takeaways
- 19. ©2013 Skyhook Wireless Inc. ©2018 Skyhook Inc. • Proprietary and Confidential19 Hybrid Indoor/Outdoor Positioning Skyhook’s hybrid Precision Location System accurately locates devices using Wi-Fi, GNSS and Cell signals. Includes optimized Wi-Fi scans for power and Mac Address selection Filtering Flexible Integration Options include: SDK (Android and Ubuntu), restful API, Android Location provider, and embedded client. Geospatial Insights On-device and post-processing geofencing support. Device movement and contextual data enhancement. Location behavior analytics and reporting. Skyhook Location Solutions Get Started at my.skyhook.com SDKs, documentation, support, projects Contact: Kipp.Jones@skyhook.com @KippQuips
- 20. ©2017 Skyhook Wireless Inc. • Proprietary and Confidential Thank You