Lo-Fi, Hi-Style
- 1. Lo-Fi, Hi-Style: Create compelling content faster, cheaper, and easier.
- 2. Sony VX2100
- 3. Canon XH-A1
- 4. RED Camera: $5,000-$17,000 2K-4K resolution Lens adapter, rails, focus wheels....
- 6. The paradox: 2008-2009: 52% increase mobile subscribers watching video *AC Nielsen
- 7. Gannet to make 900 publications mobile- ready In December of 2008, Gannett launched its USA TODAY app, which garnered one million downloads in only 53 days.
- 8. and yet... More expensive, more complex, complicated workflow
- 9. Do one thing well. Store music Shoot video
- 10. • Cheap • No stabilization • Simple • No external microphone • High Quality • No manual control
- 11. Perfect for Hyper-local News = =
- 12. STORY- BOARD
- 14. AUDIO
- 16. COMPOSITION
- 17. Shooting for a small screen
- 18. WORK- FLOW
- 19. Shoot > Edit > Ident > Tubemogul > Website
- 20. Editing Programs Final Cut Pro - MAC $1,299 Final Cut Express - MAC $199 Vegas Movie Studio Pro - PC $114 Windows Movie Maker - PC $Free!
- 21. Ident BRAND YOUR CONTENT = BRING PEOPLE BACK
- 22. The formula: • 50% Content & Production • 20% Thumbnail • 15% Meta Data • 15% Promotion *Tubemogul.com
- 23. How not to post video:
- 24. It’s a link economy
- 25. lofihistyle.com
- 26. Kodak Zi6 $132 Flip Video Mino HD $229 Sony T500 $273 Canon HF100 $599 Rode NTG 2 $269 Sennheiser G2 lav $459