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LOGICAL DESIGN FOR DEVS
     Design isn’t a four letter word




                          Denver 2011
Dee Sadler
     Adobe Community Professional
            Adobe UG Manager
   Adobe Certified Expert / Instructor
       Adobe Influencer Program
    and... am a UI strategist for Sprint
Dreamweaver and Fireworks CS5 videos for
          Total Training presenter



     @DeeSadler
Don’t make design too hard

   It is important to understand the
 audience, who will consume the data.

        What do they expect?
Technical skill is mastery of complexity,
while creativity is mastery of simplicity.
— Christopher Zeeman
Design is just
a process
with rules,
patterns and
conventions
Design can be logical




Fibonacci Golden Ratio Spiral   Golden Rectangle
In Fact,
  Design has Acronyms too
              UI / UX
UI is what the user sees and controls
UX is what the user feels (wait times,
steps in a process, shifts in attention)
Logical design for developers
Logical design for developers
5 major areas of design
1.Typography
2.Color
3.Whitespace
4.Imagery
5.Grids
Good design is partially creativity and innovation,
but primarily knowledge and awareness.
— Chuck Green
Typography

to Serif or Sans Serif
Logical design for developers
Typography isn't just about the font.
        It reflects the tone.
Type
   and
Whitespace




  From alistapart.com
Know your audience
Color, contrast, spacing,
  line-height, weight
Logical design for developers
Having small touches of color makes it more
colorful than having the whole thing in color.
— Dieter Rams
Color
Logical design for developers
Fireworks   Photoshop   Illustrator
Kuler.adobe.com
Kuler.adobe.com
Logical design for developers
Design is intelligence made visible.
— Alina Wheeler
Whitespace
Logical design for developers
Logical design for developers
Logical design for developers
http://pttrns.com
Space draws the eye
How does you user use
 your site/application?
Logical design for developers
Logical design for developers
Logical design for developers
Imagery
Logical design for developers
Rule of 3rds
The rule states that an image should be imagined as
divided into nine equal parts by two equally-spaced
horizontal lines and two equally-spaced vertical lines,
and that important compositional elements should
be placed along these lines or their intersections
Suggestions
Avoid animation.
Choose images with a strong foreground element.
Compress your imagery but not too much!
Use faces, people are naturally drawn to them.
Avoid clipart illustrations
Cropping images
Logical design for developers
I believe that a good user interface is carefully targeted
towards its audience, with the right mixture of
simplicity, elegance and innovation.
— Robert Peloschek
Grids/wireframing/
   prototyping
Logical design for developers
Also a widget for OSX
http://goldenratiocalculator.com/
For Images
Logical design for developers
Logical design for developers
Grids
Logical design for developers
Logical design for developers
960.gs
      blueprint.com
http://designbygrid.com/
      Fireworks:
New FromTemplate>Grids
Wireframes
         Balsamiq
          Axure
        Fireworks
      Ommnigraffle
EightShapes for InDesign
    iMockups for iPad
   SketchyPad for iPad
Keynottopia for Keynote
     many, many more
Controls                                              V1.1


Date

       July 2010                                               Option 1
Sun Mon Tue Wed Thu Fri     Sat                   Search
              1    2   3    4                                     Option 1
 5   6    7   8    9   10   11
                                                                  Option 2
12   13   14 15 16 17       18

19   20   21 22 23 24 25                                       ✓ Option 3
26 27 28 30 31
                                                                  Option 4

       Label                 Label                                Option 5


✓      Label                 Label


123
                                                                      MenuLabel
TextBox                              * Required       List                   Option 1
                                                      Item 1
Text Area                                                                    Option 2
                                                      Item 2
                                                                          ✓ Option 3
                                                      Item 3
                                                      Item 4                 Option 4

                                                      Item 5                 Option 5
Logical design for developers
Fireworks Android template
Logical design for developers
Working in Fireworks


         Auto Shape




      Auto Shape altered
Logical design for developers
Logical design for developers
Pages/Master Pages
Logical design for developers
Logical design for developers
Logical design for developers
Logical design for developers
Annotations Extension




http://www.3revolutions.com/public/portfolio/fireworks/index.php?
           dir=00.Annotation%20Command%20Panel
"Everything is design. Everything!"
— Paul Rand
Rules are made
 to be broken
All links will be available
     if you email me.
dee@aboxofpixels.com
     360|Flex in title

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Logical design for developers

Editor's Notes