Logistic Route Rationalization and Optimization discusses rationalizing logistic routes through:
1) Surveying existing routes to collect distance, road, and timing data.
2) Scheduling routes based on average speed limits, branch times, and rest periods for drivers.
3) Planning routing between hubs while considering transshipment possibilities.
4) Determining vehicle needs based on loading patterns along routes.
It also introduces a visual decision support system to analyze and optimize 3PL operations through trade lane analysis, load consolidation, route optimization, and exception handling.