Logistician Without Borders
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Prof Philbert Suresh has experience introducing logistics concepts into marketing curriculum in universities in North America and the UAE. He created a logistics certification program in Canada called TLC to teach basic logistics concepts to marketing students. Suresh believes he can build on this experience to create a new curriculum at the American University of Sharjah that enhances courses like marketing and international business by integrating logistics concepts and securing corporate sponsorship for related events. This will help develop the next generation of logistics and supply chain leaders in the Middle East.
Logistician Without Borders
- 1. Professional Logistician Without Borders – Prof Philbert Suresh As a faculty associate, in the School of Business, I believe that there would be an opportunity to teach traditional Marketing with Logistics focus that will transform the economy of Sharjah and influence the way global trade can take place between North America and Middle East- thus harmonizing customs, culture and people in these societies. Way back in 1998, I was involved in a project of Council of Management, USA that was aimed to introduce logistics through marketing discipline in all universities and colleges in North America. This was a huge corporate concern as the rapid transformation in values and strategy shaped the economic development of countries bound by the treaty of NAFTA (North America Free Trade Agreement) between 1985 and 1995. I had also introduced this marketing and logistics disciplines in the undergrad business program at University of Sharjah from January to June 2002 and also actively promoted this through the seminar arranged during the Career Fair Open Day at the university. This educational project was taken up by the Ministry of Higher Education, United Arab Emirates to support logistics the initiative of the Director General of the Department of Customs as a Diploma program in International Trade and Transportation program for the Higher Colleges of Technology in Dubai from 1996 to 2002. However, with this track record I believe that TLC (TransLogistique Canada) Certification for Essentials of Logistics and Supply Chain Management was created "to introduce the basic concepts of logistics to students enrolled in principles of marketing courses, with the intention of updating and expanding to other logistics-related disciplines in future." Students will learn: • to appreciate the value of logistics • to show interrelationship between logistics and marketing • to create an understanding of the role of logistics in enterprise's strategy • to map out future directions for the logistics discipline • to establish rewarding careers in logistics and supply chain management The students who are undergoing such academic immersions within the universities and colleges in UAE are the next-generation leaders of tomorrow's world of logistics and supply chain management in the Middle East. In 2005, the Federal Government Supply Chain Council Sector in Canada launched a yearlong research study that highlighted the acute shortage of www.translogistique.org
- 2. logistics skills (http://www.logistics-skills.org/CLSC_full_report.pdf). This supported the agenda of TLC earlier work in Middle East and now taking the steps to provide synergies that will have tremendous impact in the GCC region. Although Canada stands out in taking this study, the recommendations made therein on human resources will be useful to learning communities around the world including American University of Sharjah. I will be able to build on the experience of both in the industry and academic to creating new curriculum to enhance traditional courses like Marketing, International Business and also drum up support through corporate sponsorship for events that impact serious the motivation of learners in supply chain management. I had also articulated an agreement to make the global trade and logistics program in a Canadian community college reflect the vision of the institution as an out reach to the global community and promote good relationship with friendly countries in emerging markets of BRIC (Brazil, Russia, India and China) in international trade. www.translogistique.org