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Logistics Excellence: 
Creating a harmonious performance 
Dr. Marco Tieman 
(CEO LBB International & Adjunct Professor Universiti Tun Abdul Razak) 
Kuala Lumpur, 26 August 2014
www.lbbinternational.com 
2 
Agenda 
Introduction 
Organising your supply chain 
How to get started 
Conclusion
www.lbbinternational.com 
Introduction
A harmonious performance ... 
www.lbbinternational.com
Logistics Excellence is the art of a 
conductor in front of the orchestra, 
recognising the specific qualities of the 
players in the orchestra (read: supply chain 
partners) and knowing how to weld these 
together into a harmonious performance. 
www.lbbinternational.com
Using the specific qualities of the various 
players, the conductor composes and 
implements best practice solutions to 
form a balanced symphony. 
www.lbbinternational.com
Logistics excellence is reached when the 
company has (1) short supply chain 
lead-times, (2) low variation in the 
supply chain, and (3) low waste in the 
supply chain. 
www.lbbinternational.com
How fit is your supply chain? 
www.lbbinternational.com
Organising your supply chain 
www.lbbinternational.com
www.lbbinternational.com 
© 2012 LBB International 
Supply chain model
Supply chain strategy 
Sourcing/Purchasing 
Strategy 
www.lbbinternational.com 
Brand 
Brand 
Production & Distribution 
Value/Commercial 
Value/Commercial 
Strategy 
Strategy 
Production & Distribution 
Strategy 
Strategy 
Sourcing/Purchasing 
Strategy
Supply chain objectives 
 Customer service objectives (order cycle 
time, inventory availability, order fill rate) 
 Logistics objectives (reduce lead-times, 
improve deliver reliability & flexibility, and 
reduce integral supply chain costs) 
www.lbbinternational.com
Product characteristics 
Inventory 
Transporta-tion 
& Storage 
1 10 100 
10,000 
1,000 
www.lbbinternational.com 
Handling 
Value density 
Packing density 
100 
Source: Goor et al. (1999)
Market requirements 
What value we offer in the eyes of the customer… 
 Taste 
 Preferences (flowers): stalk/stem (short, long), 
flower bud (open, closed) 
 Halal: Muslim vs. non-Muslim country 
 Packaging (colour, materials, portions) & labelling 
www.lbbinternational.com
Logistics control 
= Planning, coordinating and 
conducting processes and activities 
within a chain. 
www.lbbinternational.com
www.lbbinternational.com Where is my Customer Order 
Decoupling Point (CODP)? 
Logistics control
Logistics control 
 Customisation -> CODP upstream -> need for 
fast, frequent and order driven delivery 
 Floating stock -> CODP downstream -> pipeline 
becomes virtual distribution centre 
www.lbbinternational.com 
CODP
Supply chain resources 
 Culture 
 Organisation structure & 
interdependencies 
 ICT = qualifier! 
www.lbbinternational.com
Supply chain business processes 
www.lbbinternational.com 
Source: Lambert et al. (1998) 19
Supply chain network structure 
www.lbbinternational.com
Supply chain peformance 
 Efficiency (cost, profit, ROI) 
 Effectiveness (brand, complaints, 
waste) 
 Flexibility (mix flexibility, volume 
flexibility) 
 Responsiveness (lead-time) 
 Robust (rejects, availability 
of assets) 
www.lbbinternational.com
Organising your supply chain 
www.lbbinternational.com 
STRATEGIC 
FIT! 
© 2012 LBB International 
ALIGNMENT! ALIGNMENT!
www.lbbinternational.com 
How to get started
The FIRST STEP is to map the current 
supply chain (AS-IS) for the organisation 
and measure its performance, strategic 
fit and degree of alignment. 
www.lbbinternational.com
The SECOND STEP is to design the 
future supply chain (TO-BE) for the 
organisation with its targeted 
performance. 
www.lbbinternational.com
The THIRD STEP is to improve the 
‘fitness’ of the organisation: 
(1)identify quick wins -> motivation 
(2)training of staff -> capabilities 
(3)involve management -> endurance 
(4)establish project teams -> 
implementation power 
(5)establish a conductor -> 
coordination 
www.lbbinternational.com
The FOURTH STEP is to implement 
improvement programs, in order to (1) 
shorten its supply chain lead-times, reduce 
its variation and waste; (2) establish 
strategic fit; and (3) ensure alignment with 
its markets. 
www.lbbinternational.com
www.lbbinternational.com 
Conclusion
Logistics excellence is the art of a conductor 
in front of the orchestra, recognising the 
specific qualities of the players in the 
orchestra and knowing how to weld these 
together into a harmonious performance. 
Logistics excellence can be achieved by four 
steps: (1) AS-IS analysis, (2) TO-BE design, 
(3) improving the fitness of the organisation, 
and (4) effective implementation. 
For more information on logistics 
excellence, please contact us! 
www.lbbinternational.com
Thank you 
LBB International 
B-5-8 Plaza Mont Kiara 
Mont Kiara 
50480 Kuala Lumpur 
Malaysia 
Dr. Marco Tieman 
Chief Executive Officer 
marco@lbbinternational.com 
www.lbbinternational.com 
www.logisticsexcellence.blogspot.com

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Logistics excellence: creating a harmonious performance

  • 1. Logistics Excellence: Creating a harmonious performance Dr. Marco Tieman (CEO LBB International & Adjunct Professor Universiti Tun Abdul Razak) Kuala Lumpur, 26 August 2014
  • 2. www.lbbinternational.com 2 Agenda Introduction Organising your supply chain How to get started Conclusion
  • 4. A harmonious performance ... www.lbbinternational.com
  • 5. Logistics Excellence is the art of a conductor in front of the orchestra, recognising the specific qualities of the players in the orchestra (read: supply chain partners) and knowing how to weld these together into a harmonious performance. www.lbbinternational.com
  • 6. Using the specific qualities of the various players, the conductor composes and implements best practice solutions to form a balanced symphony. www.lbbinternational.com
  • 7. Logistics excellence is reached when the company has (1) short supply chain lead-times, (2) low variation in the supply chain, and (3) low waste in the supply chain. www.lbbinternational.com
  • 8. How fit is your supply chain? www.lbbinternational.com
  • 9. Organising your supply chain www.lbbinternational.com
  • 10. www.lbbinternational.com © 2012 LBB International Supply chain model
  • 11. Supply chain strategy Sourcing/Purchasing Strategy www.lbbinternational.com Brand Brand Production & Distribution Value/Commercial Value/Commercial Strategy Strategy Production & Distribution Strategy Strategy Sourcing/Purchasing Strategy
  • 12. Supply chain objectives  Customer service objectives (order cycle time, inventory availability, order fill rate)  Logistics objectives (reduce lead-times, improve deliver reliability & flexibility, and reduce integral supply chain costs) www.lbbinternational.com
  • 13. Product characteristics Inventory Transporta-tion & Storage 1 10 100 10,000 1,000 www.lbbinternational.com Handling Value density Packing density 100 Source: Goor et al. (1999)
  • 14. Market requirements What value we offer in the eyes of the customer…  Taste  Preferences (flowers): stalk/stem (short, long), flower bud (open, closed)  Halal: Muslim vs. non-Muslim country  Packaging (colour, materials, portions) & labelling www.lbbinternational.com
  • 15. Logistics control = Planning, coordinating and conducting processes and activities within a chain. www.lbbinternational.com
  • 16. www.lbbinternational.com Where is my Customer Order Decoupling Point (CODP)? Logistics control
  • 17. Logistics control  Customisation -> CODP upstream -> need for fast, frequent and order driven delivery  Floating stock -> CODP downstream -> pipeline becomes virtual distribution centre www.lbbinternational.com CODP
  • 18. Supply chain resources  Culture  Organisation structure & interdependencies  ICT = qualifier! www.lbbinternational.com
  • 19. Supply chain business processes www.lbbinternational.com Source: Lambert et al. (1998) 19
  • 20. Supply chain network structure www.lbbinternational.com
  • 21. Supply chain peformance  Efficiency (cost, profit, ROI)  Effectiveness (brand, complaints, waste)  Flexibility (mix flexibility, volume flexibility)  Responsiveness (lead-time)  Robust (rejects, availability of assets) www.lbbinternational.com
  • 22. Organising your supply chain www.lbbinternational.com STRATEGIC FIT! © 2012 LBB International ALIGNMENT! ALIGNMENT!
  • 24. The FIRST STEP is to map the current supply chain (AS-IS) for the organisation and measure its performance, strategic fit and degree of alignment. www.lbbinternational.com
  • 25. The SECOND STEP is to design the future supply chain (TO-BE) for the organisation with its targeted performance. www.lbbinternational.com
  • 26. The THIRD STEP is to improve the ‘fitness’ of the organisation: (1)identify quick wins -> motivation (2)training of staff -> capabilities (3)involve management -> endurance (4)establish project teams -> implementation power (5)establish a conductor -> coordination www.lbbinternational.com
  • 27. The FOURTH STEP is to implement improvement programs, in order to (1) shorten its supply chain lead-times, reduce its variation and waste; (2) establish strategic fit; and (3) ensure alignment with its markets. www.lbbinternational.com
  • 29. Logistics excellence is the art of a conductor in front of the orchestra, recognising the specific qualities of the players in the orchestra and knowing how to weld these together into a harmonious performance. Logistics excellence can be achieved by four steps: (1) AS-IS analysis, (2) TO-BE design, (3) improving the fitness of the organisation, and (4) effective implementation. For more information on logistics excellence, please contact us! www.lbbinternational.com
  • 30. Thank you LBB International B-5-8 Plaza Mont Kiara Mont Kiara 50480 Kuala Lumpur Malaysia Dr. Marco Tieman Chief Executive Officer marco@lbbinternational.com www.lbbinternational.com www.logisticsexcellence.blogspot.com

Editor's Notes

  • #21: Managed process links: the focal company integrates and manages process links with first-tier customers and suppliers, although it may be actively involved in the management of other processes beyond the first tier. Monitored process links: the focal company monitors or audits as frequently as necessary how the process links are integrated and managed between other member companies. Not-managed process links: the focal company fully trusts other supply chain members to manage the process link appropriately or, because of limited resources, leaves it to them. Non-member process links: non-member process tasks are links between members of the focal company’s supply chain and non-members of the supply chain.