Logos, the Different Types and What It Is.
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A logo is a graphic symbol that identifies a company, product, or brand, with seven main types including monogram logos and wordmarks. It is essential to differentiate a logo from a brand, as the brand encompasses strategy, communication, and customer interaction, while the logo serves as the visual representation. Understanding logo design as a strategic tool can lead to stronger brand identities and a more meaningful connection with the audience.
Logos, the Different Types and What It Is.
- 1. lo·go /ˈlōgō/noun noun: logo; plural noun: logos Logos, the Different Types and What It Is.
- 2. What Is a Logo? A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. https://www.investopedia.com/terms/l/logo.asp
- 3. There are 7 Types of Logos 1. Monogram logos 2. Wordmarks 3. Pictorial marks 4. Abstract logo marks 5. Mascots 6. The combination mark 7. The emblem https://99designs.com/blog/tips/types-of-logos/
- 4. A Logo Is Not a Brand • Brand is your strategy • Brand is your calls to action • Brand is your customer service • Brand is the way you speak • Brand is the array of your communication tools • Brand is your people https://hbr.org/2011/06/a-logo-is-not-a-brand
- 5. BUT… Brand is your logo and visuals, too https://hbr.org/2011/06/a-logo-is-not-a-brand
- 6. When it Comes to Brand A logo acts as the face through which a brand represents itself to the audience www.invictusstudio.com/blog/purpose-logos-matter/
- 7. Logo design is a strategic tool – it’s not art. Too many people mistake them for art since logos are a visual object. https://webnoo.com/logos/whats-purpose-logos-matter
- 8. In Conclusion… By truly understanding the role of a logo design, you will be able to create stronger brand identities that will perform for the business, rather than just create a pretty picture.
- 9. Copy When I create a logo for a client, I walk them through their entire brand. What is it that they want to communicate to their audience? What emotion do you want to leave your audience with? What do you want your customer to know about you? Understand what your business represents and is your messaging clear to the customer? Work on branding first and then visualize that message in the design. If you hire me to do your logo, I'll give you a chance to learn more about your brand, your audience, and your direction. You get more than a vector file, full color image, and a pdf. You get to build an experience that will last your customer, a lifetime. Branding builds loyalty. Create that experience before you do what everyone else is doing. You want a logo to stand out so don't stop halfway, complete the process. #logo #logodesign #branding