Looppa is a social media platform designed for media companies to build communities around their content and engage audiences. It allows companies to regain ownership of audience data and relationships. The platform provides analytics, tools for audience engagement and cross-promotion across a company's properties. Looppa case studies found that communities like MTV's Guarida Azul drove significant increases in engagement metrics within the first 90 days, outperforming industry benchmarks. Looppa's value proposition includes directly owning customer relationships, leveraging existing content for new revenue, and amplifying brands through an owned social media presence.