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The document discusses the growth of social media and its benefits over traditional media. It notes that social media is expected to grow 34% in coming years, compared to 17% for traditional media. Social media offers lower costs, interactivity, targeted marketing and user-generated content. The document then describes solutions from Looppa to help businesses generate revenue from social media, including creating communities, tools for radio shows and TV producers, and products for publishers.
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- 2. Social Networks have flooded the market: Websites with user's generated content, like YouTube, Facebook or MySpace are some of the biggest online. Almost every website today have some social media tool. In the years to come, it's estimated that social networks will experience a 34% growth, while traditional media will lower to 17%.
- 3. Social Media benefits: Cost: Requires a far smaller monetary investment than traditional media usually does. Interactivity: Generates ongoing conversations between multiple individuals. Marketing: Social media leverages pull marketing while traditional media relies on push marketing strategies. Contents: Social media contents come directly from individual consumers. Market/Audience: Reaches and influences a highly targeted or niche market. Loyalty: Improve highly your audience loyalty.
- 4. know-how: Generate revenues with social media The commercial solution is the one that most of us are looking for and using the social media applications provided by Looppa we can help publishers and any corporate to increase or create new revenues. Our customers communicate more effectively with their client base, reduce marketing costs and generate measurable results that equate to revenue.
- 5. The results New areas of advertising thanks to the increase in content and pages visited as users interact with the community Increased profits via the sale of targeted banner ads and promotions within those areas Your users will spend more time on your website, increasing the number of page views. More viewed pages translate into online activity that increases income. Main Benefits of Using Social Media Marketing According to US Marketing Executives, October 2008 (% of respondents) Note: n=137 Source: Marketing Executives Networking Group (MENG) "Social media in Marketing" as cited in press relase, November 6, 2088
- 6. Our Solutions Newspapers Printed or online, we can help you enter the Social Media world. We know that every business has specific needs. And bearing that in mind, we try to help and find the right solution for each one of them. Radio shows You can improve your listeners fidelity and find new ways of revenue Tv Producers There is a lot of potential for you improving the presence of your show online. Big Media Groups Create a universe between all your social networks.
- 7. Our Products We provide you with the best tools in order to maintain customer loyalty and create sticky, attractive sites. We offer cutting-edge technology and a group of specialized people in order to implement the right solution for you in the least amount of time. Communities Custom Made: We create your community, just the way YOU want it Our Social Media Product exclusively focused in the needs of publishers and online newspapers. A unique Social Interactive Platform for radios, connecting your show with they listeneres.
- 8. In this custom made communities, there are a great number of modules that can be integrated: Recommend Facebook Connect Explore Moderation Ireport User Space Messages Videos,Photos,Blogs,Music Groups Comments and voting
- 9. Patito Feo Official Community for Patito Feo (Ideas del Sur) Featured video Videos of the cast Community promotion Special banner featuring tv characters.
- 10. Guarida Azul Community for Isa Tk+ (Mtv Networks) Featured video Most popular users Facebook Connect Recent photos. Special Promotion
- 11. Greenpeace Official Community for Greenpace User’s Reports Featured case Other case Log-in
- 12. This product offers publishers a social media solution that consists on a community attached to your online newspaper. Tootimes provides you with: Easy integration with your newspaper website. Parallel community website for your subscribers to submit their news, including photos and videos. Social networking tools, such as sharing, comments and voting Friend connectivity Interactive tools, such as polls, discussion topics and promos
- 13. User’s Reports Logged-in User Reports Categories
- 14. Is a unique Social Interactive Platform for Radios that creates communities centered on discussion, playback and sharing of recorded on air content. Producers have different & innovative tools for: Publish a variety of contents. Interact with the Radio show host. Relate between other listeners Comment and share content Discuss topics on air via skype
- 15. Poll of the day Recorded Audios User comments on Recorded Audios User Skype Icon
- 16. Our Services We don’t only provide you with the right tools, we also offer a full 360° solution, because the right platform is only the first step. We can help you with all the others aspects surrounding a Social Network Development: Defining the Communities Concepts Design & Creativity Production Promotions Content Moderation Monetization Facebook Connect
- 17. For more information, you can visit : http ://www. looppa.com