LRT Talks UCISA 20111206
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The document presents a case study on Manchester Metropolitan University (MMU), highlighting its efforts to understand and address students' mobile needs through surveys and interviews. Key findings indicate trends in smartphone ownership and preferences for mobile features that facilitate academic activities, leading to the development of personalized e-admin web services. The university aims to enhance its mobile strategy and improve service-oriented data delivery to better meet student demands.
LRT Talks UCISA 20111206
- 1. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence UCISA Future is Mobile | MMU Case Study Birmingham | December 2011 Professor Mark Stubbs Head of Learning & Research Technologies m.stubbs@mmu.ac.uk | http://twitter.com/thestubbs Case Study Context | Surveys | Interviews | Response Tuesday, December 06, 2011 1
- 2. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Case study: MMU • Large, popular, multi-campus university • 37,000+ students | 1,000+ courses | 7 sites • Links with over 70 professional bodies and associations
- 3. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Case study: MMU • Changing – New curriculum – New admin processes and systems – New learning and mobile technologies – New quality processes – New buildings • Partnering – With other Universities to understand students’ mobile needs – With the JISC to catalyze ambitious service-oriented e-admin – With shared service providers to deliver solutions at scale quickly 3
- 4. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Understanding students’ mobile needs • Multi-method approach triangulating surveys & interviews • Standard survey questions agreed with other universities – Device ownership & contract limitations – Device usage & previous experience – Preferences & priorities • Self-selecting survey sample – Followed a link from student portal • Responses – First term 2010: n=980 – First term 2011: n=240 (ongoing) • Find out more on our JISC Distributed VLE blog – http://lrt.mmu.ac.uk/w2c 4
- 5. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Survey results Q4 2010 (n = 980) Q4 2011 (n = 240 so far) Smartphone ownership Smartphone ownership #1 Blackberry 19% #1 Apple 30% #2 Apple 18% #2 Blackberry 24% #3 Android 8% #3 Android 19% Most useful mobile features Most useful mobile features #1 Course/info deadlines (79%) #1 Course/info deadlines (81%) #2 Course/exam timetables (76%) #2 Course/exam timetables (78%) #3 Accessing VLE (56%) #3 Accessing VLE (77%) #4 Library account (48%) #4 Library account (59%) #5 PC Availability (42%) #5 PC Availability (39%) IT used several times a day IT used several times a day #1 Websites (67%) #1 Websites (77%) #2 Email (51%) #2 Email (63%) #3 Facebook (49%) #3 Facebook (57%)
- 6. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Reported device ownership (Q4 2010) 100% 90% 80% 70% 60% iPod Touch 50% iPhone Blackberry 40% Android 30% 20% 10% 0% F < 20 M < 20 F 20-29 M 20-29 F 30-39 M 30-39 F 40+ M 40+
- 7. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Device-led interviews (Q1 2011)
- 8. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Mobile use when studying (Q4 2011) Checking deadlines/timetables Discussing/arranging coursework Listening to music/blocking noise Accessing learning materials Looking up references Taking notes Producing coursework Voting/interacting in class Commenting on learning 0 10 20 30 40 50 60 70 % of respondents
- 9. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 1 (in words) • Getting the data our students want – Developing personalized e-admin web services (deadlines, timetable, PC availability …) – Working with our Moodle partner ULCC to develop VLE web services (announcements, new resources …) • Giving access through multiple channels – Working with oMbiel to develop CampusM (Moodle and personalized RSS feeds) – Testing our new Moodle theme on a range of devices 9
- 10. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Taken with the blackberry I was testing! http://lrt.mmu.ac.uk/w2c/2011/07/27/our-new-moodle-theme/
- 11. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 1 (in a picture)
- 12. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 2 • Pulling varied initiatives into a coherent mobile strategy – so staff and students can see how they can contribute • Improving service-oriented data delivery – to ensure we can deliver what students want on varied platforms • Improving mechanisms to learn from our students – to ensure we can spot and respond to new patterns of use • Planning holistically – to ensure university provision complements students’ own technology 12