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  E	
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  C	
  L	
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  S	
  S	
  !
                                                               	
  
I	
  	
  ’	
  	
  M	
  	
  	
  M	
  A	
  R	
  K	
  
WELCOME	
  TO 	
  
A	
  DIFFERENT	
  WORLD  	
  
LS145	
  
BUSINESS	
  INNOVATION	
  MANAGEMENT	
  
A	
  LI’L	
  BIT	
  ABOUT	
  ME	
  …	
  
i	
  ’	
  m	
  	
  	
  a	
  n	
  	
  	
  A	
  t	
  e	
  n	
  e	
  o	
  h	
  o	
  l	
  i	
  c
                                                                                           	
  
                                         Ateneo	
  Grade	
  School	
  ’91	
  
                                         Ateneo	
  High	
  School	
  ‘95	
  
                                         Ateneo	
  College	
  ‘99	
  
                                         BS-­‐Management	
  Engineering	
  
                                         Ateneo	
  Part-­‐Nme	
  Faculty,	
  ’06	
  –	
  
                                         JG	
  School	
  of	
  Management	
  
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
CM	
  SUMMIT	
  TEAM	
  
LS145 Business Innovation Management Class Intro!
WHAT  DO  I    
  WANT  TO  DO  

WITH    MY  LIFE?  
Career Options




follow your head?           follow your heart?
Career Options




follow your head?                  follow your heart?



                   Option # 3 :
                “The Sweet Spot”
“I	
  no	
  longer	
  wanted	
  to	
  be	
  	
  
just	
  another	
  cog	
  in	
  the	
  machine.	
  

	
     	
     I	
  wanted	
  to	
  build	
  	
  
	
     	
     the	
  freaking	
  machine.”	
  
“ALL IN”
“Twenty years from now,
You will regret more the things that you DID NOT DO, rather than the things
                             that you DID DO.”
“You’ve got to dream up the world you want to live in.




       You’ve got to dream out loud.”

                                                U2, Zooropa
i dream of helping our country
   i dream of creating jobs
A vision without action
    is just a dream
     - Nelson Mandela
LS145 Business Innovation Management Class Intro!
... 10,000 members by Q1 2008
... 100,000 members by Q1 2009
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
innovation. design. purpose.!
Furniture Design : Concepts!
Vehicle Design : Jeepney 2020!
LS145 Business Innovation Management Class Intro!
Full	
  HD	
  
Wireless	
  Internet	
  Access	
  
Built-­‐in	
  Media	
  Center	
  
Blu-­‐Ray	
  Drive	
  
WebCam	
  
Integrated	
  1TB	
  Hard	
  Disk	
  
LS145 Business Innovation Management Class Intro!
LS145 Business Innovation Management Class Intro!
[   “INNOVATE OR DIE”   ]
LS145 Business Innovation Management Class Intro!
Course Overview
AFTER I’M DONE WITH YOU … !
[ a.k.a. “course objectives” ]
YOU WILL …

… Understand the theories, principles, and realities that are driving innovation
  and creativity in the global arena, across industries, and individuals

… Embed within yourself the competencies and qualities of innovation and
  creativity through experiential learning

… come up with breakthrough ideas that can become viable business
  innovations
AFTER I’M DONE WITH YOU … !
[ a.k.a. “course objectives” ]
YOU WILL …

… Understand the theories, principles, and realities that are driving innovation
  and creativity in the global arena, across industries, and individuals

… Embed within yourself the competencies and qualities of innovation and
  creativity through experiential learning

… come up with breakthrough ideas that can become viable business
  innovations
COURSE MODULES
    1   COURSE               1.   Course Overview
        INTRODUCTION         2.   Ground Rules
                             3.   Expectations Setting
                             4.   ”Getting to Know You” individual presentations
                             5.   Group Assignments
    2   GLOBALIZATION +      1. Globalization
        BUSINESS TRENDS      - The World is “flat”
        =                    - The shift of wealth and power to the “east”
        THE INNOVATION       - The Knowledge Revolution
        IMPERATIVE
                             2. Business Trends
                             - Hypercompetition
                             - Global Markets
                             - Global Supply Chains / Outsourcing
                             - The insufficiency of just efficiency
                             3. The Innovation Imperative
                             - Countries need to innovate in order to compete
                             - Businesses need to innovate in order to drive growth

    3   INNOVATION IN THE    1. Philippine Situationer
        PHILIPPINE SETTING   - Global Competitiveness Report
                             - What are our country’s competitive advantages
                             - Economic / Market / Industry trends
                             2. Target “New” new things (we don’t need more foodcarts)
                             3. Target Regional / Global Markets
                             - What new products / services can we export?
                             4. Target the “Bottom-of-the-Pyramid”
                             - What new products / services can cater to 90% of the population?
                             - What new products / services can have social impact?
COURSE MODULES
    4   INNOVATION          1. Defining Innovation
        DEFINED             2. Types of Innovation
                            - Business Concept Innovation
                            - Product Innovation
                            - Service Innovation
                            - Experience Innovation
    5   HOW TO INNOVATE :   PEOPLE
        PEOPLE AND          - The rise of the Creative Class
        SYSTEMS PART 1      - Types of Innovators
                            - Qualities of Innovators
    6   HOW TO INNOVATE :   SYSTEMS
        PEOPLE AND          - Innovation toolkits
        SYSTEMS PART 2      - Innovation processes
                            - Creative environments
                            - Developing a culture of innovation
    7   ROUNDTABLE :        Individual presentations and Roundtable discussion of 4 innovative
        INNOVATIVE AND      and creative people from different industries and backgrounds
        CREATIVE PEOPLE     (corporate, entrepreneur, social activist, media)
    8   IDENTIFYING         1. Trendspotting
        OPPORTUNITIES       2. Making sense of industry, market, and consumer trends
                            3. Framing the problem and defining the opportunities
COURSE MODULES
    9    IDEATION :            1. Developing personal creativity
         BREAKTHROUGH          2. Experiential insight-mining
         THINKING AND
         CREATIVITY PART 1

    10   IDEATION :            1. Brainstorming
         BREAKTHROUGH          2. Evaluating ideas
         THINKING AND
         CREATIVITY PART 2
         (FIELD WORK)

    11   REFINING THE IDEA /   1. Experiential Learning
         FIELD WORK            2. Consumer Observation
                               3. Ethnography
    12   PRODUCT/SERVICE       1. Designing features and benefits
         DEVELOPMENT :         2. Iterative prototyping
    13   FINALS                Business Groups to present their Big Idea to mock Panel of
                               “Venture Capitalists” focused only on new ideas.
LS145 Business Innovation Management Class Intro!
AFTER I’M DONE WITH YOU …


You will be a
World-Class  Innovator  
[ a.k.a. marketable to companies;
although i wish you’d rather become an entrepreneur   ]
you will break the rules
you will change the game
you will change the game
(or the world, for that matter)
you will Think   BIG
you will ThinkBIG
 and Think Different
you will come up with kickass ideas
 you never thought you had in you
you will understand people
you will understand systems
you will generate brilliant ideas
this class
IS NOT
a Sure “A”


   !  
THIS CLASS
this class
IS NOTIS 20% ME
a Sure AND 80% YOU
       “A”


                !  
FLASH ALERT!

this class
  I DON’T GIVE QUIZZES
IS NOT
a Sure “A” GIVE TESTS
   I DON’T



                 !  
FLASH ALERT!

this class
  I DON’T GIVE QUIZZES
IS NOT
a Sure “A” GIVE TESTS
   I DON’T

  [ I’M NOT LOOKING FOR ROBOTS
        WHO CAN MEMORIZE ]
HOW WILL I GRADE YOU ?
  FINAL GRADE COMPUTATION      COMPONENTS
  Raw Score     Letter Grade   20% - Class Participation
                               20% - Group Projects / Activities
  92 – 100      A              20% - Individual Projects / Papers
  87 – 91       B+             40% - Innovation Project
  83 – 86       B              -  .5% Consumer Observations /
                                7
  79 – 82       C+             Insights
                               -  .5% The Big Idea
                                7
  76 – 78       C              -  % Prototype
                                5
  70 – 75       D              -  0% Final Presentation / Defense
                                2
  Below 70      F              * Peer Grading will be incorporated
                               into the Innovation Project
this class
IS NOT WILL GET GRADED
    YOU
a SureTHE OUTPUT YOU CREATE
   BY “A”




             !  
CONSULTATION?
ADD ME UP
this class
IS NOTFACEBOOK : MARKRUIZ
    YAHOO MESSENGER : mjr23z
a Sure “A”
       SKYPE : MARKRUIZ23

EMAIL : GAMECHANGER23@GMAIL.COM



                !  
is this the work you’d like to do?
IF NOT
THEN OPEN YOUR MIND
 GET CRAZY WITH ME
 AND LET’S INNOVATE
gamechanger23@gmail.com

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LS145 Business Innovation Management Class Intro!

  • 1. H  E  L  L  O  ,      C  L  A  S  S  !   I    ’    M      M  A  R  K  
  • 2. WELCOME  TO   A  DIFFERENT  WORLD  
  • 4. A  LI’L  BIT  ABOUT  ME  …  
  • 5. i  ’  m      a  n      A  t  e  n  e  o  h  o  l  i  c   Ateneo  Grade  School  ’91   Ateneo  High  School  ‘95   Ateneo  College  ‘99   BS-­‐Management  Engineering   Ateneo  Part-­‐Nme  Faculty,  ’06  –   JG  School  of  Management  
  • 10. WHAT  DO  I     WANT  TO  DO   WITH    MY  LIFE?  
  • 11. Career Options follow your head? follow your heart?
  • 12. Career Options follow your head? follow your heart? Option # 3 : “The Sweet Spot”
  • 13. “I  no  longer  wanted  to  be     just  another  cog  in  the  machine.       I  wanted  to  build         the  freaking  machine.”  
  • 15. “Twenty years from now, You will regret more the things that you DID NOT DO, rather than the things that you DID DO.”
  • 16. “You’ve got to dream up the world you want to live in. You’ve got to dream out loud.” U2, Zooropa
  • 17. i dream of helping our country i dream of creating jobs
  • 18. A vision without action is just a dream - Nelson Mandela
  • 20. ... 10,000 members by Q1 2008 ... 100,000 members by Q1 2009
  • 27. Furniture Design : Concepts!
  • 28. Vehicle Design : Jeepney 2020!
  • 30. Full  HD   Wireless  Internet  Access   Built-­‐in  Media  Center   Blu-­‐Ray  Drive   WebCam   Integrated  1TB  Hard  Disk  
  • 33. [ “INNOVATE OR DIE” ]
  • 36. AFTER I’M DONE WITH YOU … ! [ a.k.a. “course objectives” ] YOU WILL … … Understand the theories, principles, and realities that are driving innovation and creativity in the global arena, across industries, and individuals … Embed within yourself the competencies and qualities of innovation and creativity through experiential learning … come up with breakthrough ideas that can become viable business innovations
  • 37. AFTER I’M DONE WITH YOU … ! [ a.k.a. “course objectives” ] YOU WILL … … Understand the theories, principles, and realities that are driving innovation and creativity in the global arena, across industries, and individuals … Embed within yourself the competencies and qualities of innovation and creativity through experiential learning … come up with breakthrough ideas that can become viable business innovations
  • 38. COURSE MODULES 1 COURSE 1. Course Overview INTRODUCTION 2. Ground Rules 3. Expectations Setting 4. ”Getting to Know You” individual presentations 5. Group Assignments 2 GLOBALIZATION + 1. Globalization BUSINESS TRENDS - The World is “flat” = - The shift of wealth and power to the “east” THE INNOVATION - The Knowledge Revolution IMPERATIVE 2. Business Trends - Hypercompetition - Global Markets - Global Supply Chains / Outsourcing - The insufficiency of just efficiency 3. The Innovation Imperative - Countries need to innovate in order to compete - Businesses need to innovate in order to drive growth 3 INNOVATION IN THE 1. Philippine Situationer PHILIPPINE SETTING - Global Competitiveness Report - What are our country’s competitive advantages - Economic / Market / Industry trends 2. Target “New” new things (we don’t need more foodcarts) 3. Target Regional / Global Markets - What new products / services can we export? 4. Target the “Bottom-of-the-Pyramid” - What new products / services can cater to 90% of the population? - What new products / services can have social impact?
  • 39. COURSE MODULES 4 INNOVATION 1. Defining Innovation DEFINED 2. Types of Innovation - Business Concept Innovation - Product Innovation - Service Innovation - Experience Innovation 5 HOW TO INNOVATE : PEOPLE PEOPLE AND - The rise of the Creative Class SYSTEMS PART 1 - Types of Innovators - Qualities of Innovators 6 HOW TO INNOVATE : SYSTEMS PEOPLE AND - Innovation toolkits SYSTEMS PART 2 - Innovation processes - Creative environments - Developing a culture of innovation 7 ROUNDTABLE : Individual presentations and Roundtable discussion of 4 innovative INNOVATIVE AND and creative people from different industries and backgrounds CREATIVE PEOPLE (corporate, entrepreneur, social activist, media) 8 IDENTIFYING 1. Trendspotting OPPORTUNITIES 2. Making sense of industry, market, and consumer trends 3. Framing the problem and defining the opportunities
  • 40. COURSE MODULES 9 IDEATION : 1. Developing personal creativity BREAKTHROUGH 2. Experiential insight-mining THINKING AND CREATIVITY PART 1 10 IDEATION : 1. Brainstorming BREAKTHROUGH 2. Evaluating ideas THINKING AND CREATIVITY PART 2 (FIELD WORK) 11 REFINING THE IDEA / 1. Experiential Learning FIELD WORK 2. Consumer Observation 3. Ethnography 12 PRODUCT/SERVICE 1. Designing features and benefits DEVELOPMENT : 2. Iterative prototyping 13 FINALS Business Groups to present their Big Idea to mock Panel of “Venture Capitalists” focused only on new ideas.
  • 42. AFTER I’M DONE WITH YOU … You will be a World-Class  Innovator   [ a.k.a. marketable to companies; although i wish you’d rather become an entrepreneur ]
  • 43. you will break the rules
  • 44. you will change the game
  • 45. you will change the game (or the world, for that matter)
  • 47. you will ThinkBIG and Think Different
  • 48. you will come up with kickass ideas you never thought you had in you
  • 51. you will generate brilliant ideas
  • 52. this class IS NOT a Sure “A” !  
  • 53. THIS CLASS this class IS NOTIS 20% ME a Sure AND 80% YOU “A” !  
  • 54. FLASH ALERT! this class I DON’T GIVE QUIZZES IS NOT a Sure “A” GIVE TESTS I DON’T !  
  • 55. FLASH ALERT! this class I DON’T GIVE QUIZZES IS NOT a Sure “A” GIVE TESTS I DON’T [ I’M NOT LOOKING FOR ROBOTS WHO CAN MEMORIZE ]
  • 56. HOW WILL I GRADE YOU ? FINAL GRADE COMPUTATION COMPONENTS Raw Score Letter Grade 20% - Class Participation 20% - Group Projects / Activities 92 – 100 A 20% - Individual Projects / Papers 87 – 91 B+ 40% - Innovation Project 83 – 86 B -  .5% Consumer Observations / 7 79 – 82 C+ Insights -  .5% The Big Idea 7 76 – 78 C -  % Prototype 5 70 – 75 D -  0% Final Presentation / Defense 2 Below 70 F * Peer Grading will be incorporated into the Innovation Project
  • 57. this class IS NOT WILL GET GRADED YOU a SureTHE OUTPUT YOU CREATE BY “A” !  
  • 59. ADD ME UP this class IS NOTFACEBOOK : MARKRUIZ YAHOO MESSENGER : mjr23z a Sure “A” SKYPE : MARKRUIZ23 EMAIL : GAMECHANGER23@GMAIL.COM !  
  • 60. is this the work you’d like to do?
  • 62. THEN OPEN YOUR MIND GET CRAZY WITH ME AND LET’S INNOVATE