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INNOVATION 101!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
why am i doing this ?




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
AN UNIMAGINATIVE CULTURE
                                        OF LOW-VALUE RECYCLING
                                             AND COPY-AND-PASTE




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                               http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
your	
  daily	
  fix	
  of	
  entrepreneurial	
  ideas	
  

LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                                 http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
$2,200
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
aravind eye-care




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                      http://ruizmark.com
I’m doing this because I believe
                       that innovative enterprises
                      can build a better Philippines

               INNOVATION  =  
 From  Copy-and-Paste  to  Invent-and-Create  
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                               http://ruizmark.com
INNOVATION,!
                                   A DEFINITION !




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                    http://ruizmark.com
a definition!
The term innovation means a new way of doing
something. It may refer to incremental, radical,
and revolutionary changes in thinking,
products, processes, or organizations.!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
innovation is!
 the process of creating and delivering
 new customer value in the marketplace!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
MY POINT-OF-VIEW!



 innovation is!
 realizing new, creative insights!
 that deliver revolutionary value!
 to customers!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
INNOVATION IS REALIZED!




                                           IDEAS IN THEMSELVES

                                       ARE NOT YET INNOVATIONS!

LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                     http://ruizmark.com
INNOVATION IS REALIZED!




                     UNCOMMERCIALIZED INVENTIONS

                         ARE NOT YET INNOVATIONS!

LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                        http://ruizmark.com
INNOVATION SEEKS THE NEW!




                                       SEEK BLUE OCEANS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                http://ruizmark.com
WHERE DO YOU WANT TO COMPETE?!




             •    a lot of competitors!   •  no competitors!
             •    low margins!            •  high margins!
             •    declining market!       •    rapidly increasing market!
             •    boring and stable!      •  undefined and exciting!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                              http://ruizmark.com
INNOVATION SEEKS THE NEW AND CREATIVE!


      NEW MARKETS!
      NEW PRODUCTS!
      NEW SOLUTIONS!
      NEW WAYS OF DOING THINGS!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
INCREMENTAL VS!
                                   BREAKTHROUGH!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                               http://ruizmark.com
INCREMENTAL!
                                    INNOVATION!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
BREAKTHROUGH!
                              (REVOLUTIONARY)!
                                 INNOVATION!


LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                            http://ruizmark.com
INNOVATION UNLEASHES REVOLUTIONARY VALUE!
        COMMODITY                    GOOD            SERVICE                      EXPERIENCE




         1 – 2cents                5 – 25cents   75cents to $1.50                   $2 to $5
             per cup                   per cup         per cup                        per cup



                                                          source : The Experience Economy, Pine and Gilmore




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                                              http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
INNOVATION UNLEASHES REVOLUTIONARY VALUE!
        COMMODITY                    GOOD            SERVICE                      EXPERIENCE




         1 – 2cents                5 – 25cents   75cents to $1.50                   $2 to $5
             per cup                   per cup         per cup                        per cup



                                                          source : The Experience Economy, Pine and Gilmore




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                                              http://ruizmark.com
INNOVATION PRODUCTS!)!
                           (ITʼS NOT JUST ABOUT
                                                360!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                               http://ruizmark.com
business model!                    manufacturing!




                                                             supply chain!
     experience!




                                   INNOVATION 360!
                                                                process!
         service!




                                                         product!
                marketing

                 & sales!

                                           packaging!

LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                          http://ruizmark.com
MANUFACTURING INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                    http://ruizmark.com
SUPPLY CHAIN INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                      http://ruizmark.com
PROCESS INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                         http://ruizmark.com
PACKAGING INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                           http://ruizmark.com
PRODUCT INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                         http://ruizmark.com
MARKETING & SALES INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                 http://ruizmark.com
SERVICE INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                         http://ruizmark.com
EXPERIENCE INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                            http://ruizmark.com
BUSINESS MODEL INNOVATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                   http://ruizmark.com
BUSINESS MODEL INNOVATION!




                        AMAZON STARTED OUT AS 

                   THE WORLDʼS BIGGEST BOOKSTORE …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                   http://ruizmark.com
BUSINESS MODEL INNOVATION!




         … AND RAPIDLY REDEFINED INTO NEW AREAS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                   http://ruizmark.com
INNOVATION! HERE!
                           WHAT HAPPENED | HOW WE GOT




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                    http://ruizmark.com
GLOBALIZATION HAS CHANGED EVERYTHING,!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… OPENING UP GLOBAL MARKETS …!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… FULFILLED BY GLOBAL SUPPLY CHAINS …!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… WITH GLOBALIZED RESEARCH & DEVELOPMENT.!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
BUSINESSES INCESSANTLY WANT TO GROW …!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY!




                                         ?
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                           http://ruizmark.com
HYPERCOMPETITION BECOMES THE NORM, !




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LEADING TO COMMODITIZATION …!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… AND OBSOLESCENCE VELOCITY.!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
TECHNOLOGY MOVES RAPIDLY …!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
… AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
THE ELEVATOR SPEECH!
                       GLOBALIZATION LEADING TO

                 GLOBAL MARKETS, R&D, & SUPPLY CHAINS!
                                   +!
                      THE PRESSURE FOR GROWTH

                   & THE INSUFFICIENCY OF EFFICIENCY!
                                   +!
                  HYPERCOMPETITION, COMMODITIZATION,!
                        OBSOLESENCE VELOCITY!
                                   +

                      TECHNOLOGY DEVELOPMENT

                         & ITS DEMOCRATIZATION!
                                   =!

                                   THE INNOVATION
                                     IMPERATIVE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                          http://ruizmark.com
THE INNOVATION!
                                   IMPERATIVE!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                 http://ruizmark.com
INNOVATE OR DIE!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
INNOVATE OR DIE!




                                         VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




                          VS!            VS!      VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




                                         VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




                                          VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!



                                           VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!


                                           VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




                                        VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




                                         VS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATE OR DIE!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                  http://ruizmark.com
INNOVATIONOMICS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                             http://ruizmark.com
“Innovation is the specific instrument of 

 entrepreneurship … the act that endows 

 resources with a new capacity to create wealth.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!




  LS145 Business Innovation Management
  Mark Joaquin Ruiz | Ateneo JGSOM
                                         http://ruizmark.com
… as much as 80% GDP growth comes through the
introduction of new technologies …!
                                                        Robert Solow

                                       Nobel Prize Winner, Economics!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                      http://ruizmark.com
“Innovation is the central issue e       

                                             in economic prosperity.”!
                                   ! ! ! ! ! ! ! ! ! Michael Porter!!
                                                           ! ! ! !




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                        http://ruizmark.com
“Just as energy is the basis of life itself, and ideas the source of 

  innovation, so is innovation the vital spark of all human change,!
  improvement and progress.”!
!    !  !   !   !    !  !   !   !   !    !    !   !  !   !   Ted Levitt!




  LS145 Business Innovation Management
  Mark Joaquin Ruiz | Ateneo JGSOM
                                                          http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
INNOVATION NATIONS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                         http://ruizmark.com
IN LEADING EDGE INDUSTRIES!

    Web 2.0                                          NANOTECHNOLOGY!
  ICT!
                                       BIOTECH!
                                                      LIFE SCIENCES!




                                   WEB 2.0!

                                                  RENEWABLE ENERGY!
   HEALTHCARE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                           http://ruizmark.com
FUELED BY INNOVATION ECOSYSTEMS!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                            http://ruizmark.com
HARNESSING TALENT THROUGH EDUCATION!




LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
“The key focus for the ministry of education …would be to nurture a
   spirit of innovation and enterprise [I&E] among our students and
   across our schools.”!
   !      !      !       !         !   !   !   !   !   !   Tharman Shanmugaratnam!
   !      !      !       !         !   !   !   !   !   !   Minister of Education, Singapore!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                                         http://ruizmark.com
THE WORLDʼS!
                                   MOST INNOVATIVE!
                                   COMPANIES!



LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                                http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
                                       http://ruizmark.com

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LS145 Module 1 : Innovation 101

  • 1. INNOVATION 101! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 2. why am i doing this ? LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 3. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 4. AN UNIMAGINATIVE CULTURE OF LOW-VALUE RECYCLING AND COPY-AND-PASTE LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
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  • 14. $2,200 LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 15. aravind eye-care LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 16. I’m doing this because I believe that innovative enterprises can build a better Philippines INNOVATION  =   From  Copy-and-Paste  to  Invent-and-Create   LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 17. INNOVATION,! A DEFINITION ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 18. a definition! The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 19. innovation is! the process of creating and delivering new customer value in the marketplace! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 20. MY POINT-OF-VIEW! innovation is! realizing new, creative insights! that deliver revolutionary value! to customers! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 21. INNOVATION IS REALIZED! IDEAS IN THEMSELVES
 ARE NOT YET INNOVATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 22. INNOVATION IS REALIZED! UNCOMMERCIALIZED INVENTIONS
 ARE NOT YET INNOVATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 23. INNOVATION SEEKS THE NEW! SEEK BLUE OCEANS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 24. WHERE DO YOU WANT TO COMPETE?! •  a lot of competitors! •  no competitors! •  low margins! •  high margins! •  declining market! •  rapidly increasing market! •  boring and stable! •  undefined and exciting! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 25. INNOVATION SEEKS THE NEW AND CREATIVE! NEW MARKETS! NEW PRODUCTS! NEW SOLUTIONS! NEW WAYS OF DOING THINGS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 26. INCREMENTAL VS! BREAKTHROUGH! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 27. INCREMENTAL! INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 28. BREAKTHROUGH! (REVOLUTIONARY)! INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 29. INNOVATION UNLEASHES REVOLUTIONARY VALUE! COMMODITY GOOD SERVICE EXPERIENCE 1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5 per cup per cup per cup per cup source : The Experience Economy, Pine and Gilmore LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 30. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 31. INNOVATION UNLEASHES REVOLUTIONARY VALUE! COMMODITY GOOD SERVICE EXPERIENCE 1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5 per cup per cup per cup per cup source : The Experience Economy, Pine and Gilmore LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 32. INNOVATION PRODUCTS!)! (ITʼS NOT JUST ABOUT 360! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 33. business model! manufacturing! supply chain! experience! INNOVATION 360! process! service! product! marketing
 & sales! packaging! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 34. MANUFACTURING INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 35. SUPPLY CHAIN INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 36. PROCESS INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 37. PACKAGING INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 38. PRODUCT INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 39. MARKETING & SALES INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 40. SERVICE INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 41. EXPERIENCE INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 42. BUSINESS MODEL INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 43. BUSINESS MODEL INNOVATION! AMAZON STARTED OUT AS 
 THE WORLDʼS BIGGEST BOOKSTORE …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 44. BUSINESS MODEL INNOVATION! … AND RAPIDLY REDEFINED INTO NEW AREAS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 45. INNOVATION! HERE! WHAT HAPPENED | HOW WE GOT LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 46. GLOBALIZATION HAS CHANGED EVERYTHING,! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 47. … OPENING UP GLOBAL MARKETS …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 48. … FULFILLED BY GLOBAL SUPPLY CHAINS …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 49. … WITH GLOBALIZED RESEARCH & DEVELOPMENT.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 50. BUSINESSES INCESSANTLY WANT TO GROW …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 51. … WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY! ? LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 52. HYPERCOMPETITION BECOMES THE NORM, ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 53. LEADING TO COMMODITIZATION …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 54. … AND OBSOLESCENCE VELOCITY.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 55. TECHNOLOGY MOVES RAPIDLY …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 56. … AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 57. THE ELEVATOR SPEECH! GLOBALIZATION LEADING TO
 GLOBAL MARKETS, R&D, & SUPPLY CHAINS! +! THE PRESSURE FOR GROWTH
 & THE INSUFFICIENCY OF EFFICIENCY! +! HYPERCOMPETITION, COMMODITIZATION,! OBSOLESENCE VELOCITY! +
 TECHNOLOGY DEVELOPMENT
 & ITS DEMOCRATIZATION! =! THE INNOVATION IMPERATIVE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 58. THE INNOVATION! IMPERATIVE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 59. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 60. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 61. INNOVATE OR DIE! VS! VS! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 62. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 63. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 64. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 65. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 66. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 67. INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 68. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 69. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 70. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 71. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 72. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 73. INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 74. INNOVATIONOMICS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 75. “Innovation is the specific instrument of 
 entrepreneurship … the act that endows 
 resources with a new capacity to create wealth.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 76. … as much as 80% GDP growth comes through the introduction of new technologies …! Robert Solow
 Nobel Prize Winner, Economics! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 77. “Innovation is the central issue e 
 in economic prosperity.”! ! ! ! ! ! ! ! ! ! Michael Porter!! ! ! ! ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 78. “Just as energy is the basis of life itself, and ideas the source of 
 innovation, so is innovation the vital spark of all human change,! improvement and progress.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 79. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 80. INNOVATION NATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 81. IN LEADING EDGE INDUSTRIES! Web 2.0 NANOTECHNOLOGY! ICT! BIOTECH! LIFE SCIENCES! WEB 2.0! RENEWABLE ENERGY! HEALTHCARE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 82. FUELED BY INNOVATION ECOSYSTEMS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 83. HARNESSING TALENT THROUGH EDUCATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 84. “The key focus for the ministry of education …would be to nurture a spirit of innovation and enterprise [I&E] among our students and across our schools.”! ! ! ! ! ! ! ! ! ! ! Tharman Shanmugaratnam! ! ! ! ! ! ! ! ! ! ! Minister of Education, Singapore! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 85. THE WORLDʼS! MOST INNOVATIVE! COMPANIES! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 86. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 87. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com
  • 88. LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com