According to a survey of 200 Subway customers:
- 64% of customers were between 26-40 years old. The most popular times to visit were between 2-4pm and the most frequent visits were 1-3 times per month.
- The best selling bread was Italian BMT at 67.5%. The best selling sauces were Honey Mustard at 77.5% and Parmesan Oregano at 69%.
- The average spending per visit was between RM11-15 and customers reported spending an average of 30 minutes to 1 hour in the store.