Evolution of Internet and Online Marketing (M1L2P1: Professional eMarketer)
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The document outlines the evolution of the Internet from ARPANET in 1969 to its current state, highlighting key developments such as the invention of email, the World Wide Web, and the rise of e-commerce. It explains how Internet Service Providers (ISPs) are essential for access by investing in infrastructure and ensuring connectivity, while also detailing various Internet access methods. The document illustrates the transformative impact of the Internet on business, marketing, and communication, emphasizing the integration of online marketing into the corporate landscape.
Evolution of Internet and Online Marketing (M1L2P1: Professional eMarketer)
- 1. Evolution of The Internet and Online Marketing Professional eMarketer www.professionalemarketer.com Presented by Susantha Herath PGD in Marketing (KLN), PGD in IT (UK) MODULE 01 : LESSON 02
- 2. Learning Objectives Understand what is internet and how it developed as a global network. Learn about ISPs and internet accessing methods Understand how internet works Learn about how internet and business world joined together and developed into E-Marketing as a subject Understand different technical terms commonly used and how they works Introduction
- 3. Internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. What is a Protocol? What is Internet?
- 4. Internet is a global network of computers and devices Internet is owned by “NO ONE” Small home and corporate networks connect each other and formed country level networks and country network connect to other countries. Countries are connected with under sea cables and satellites. There are protocols for these connections! What is Internet?
- 5. Evolution of the Internet Evolution of the internet is complex as itself.
- 6. 1969 ARPANET Created 1971 E-Mail invented at ARPANET (15 Computers) 1972 First public demonstrated of ARPANET 1982 Invention of word “Internet” and TCP/IP 1990 Invention of WWW by Tim Barnes Lee 1991 Invention of first web browser 1992 26 servers operational world wide. The term “Surfing the Internet” declared by Jean Armour Polly The Story in Brief
- 7. Tim Barnes Lee: The inventor of the World Wide Web (WWW) and Hyper Text Markup Language (HTML) The Story in Brief
- 8. Jean Armour Polly: Declared the name “Surfing the Internet” The Story in Brief Doug Engelbart prototypes an "oNLine System" (NLS) which does hypertext browsing and editing. He invents the mouse for this purpose.
- 9. 1993 The Turning Point: The year it all changed. January: about 50 HTTP servers and about 600 WWW sites on line; WWW traffic measures 0.1% of the National Science Foundation's (NSF) backbone traffic. April 30: Declaration that WWW technology would be freely usable by anyone, with no fees. September: Working versions of Mosaic browser for X, PC/Windows and Macintosh. The Story in Brief
- 10. 1994 – 10,000 websites 1195 – 100,000 websites. Main theme for G7 meeting. The Story in Brief
- 11. 1996 Over 500,000 WWW Sites. Microsoft enters. Internet phones arrive. 1997 Over 1,300,000 WWW Sites. Streaming media available. 1998 Over 3,300,000 WWW Sites. Web size estimated at about 300,000,000 pages. E-Commerce, E-Auctions, Portals; E-trading begins. 1999 Over 9,500,000 WWW Sites. E-Trade, Online Banking, MP3 popular. 2000 Over 22,000,000 WWW Sites. Estimated 6 billion people on line. Wireless technologies maturing. 2001 Over 575,000,000 WWW sites by January, estimated 1.4 billion pages. Broadband high speed access enters mainstream The Story in Brief
- 12. 168 Million Emails 694,445 Searches in Google 70+ New Websites 600+ New YouTube Videos 695,000+ Facebook Status Updates Today in 60 seconds…
- 13. Global View
- 15. Evolution of Internet Access If internet is owned by “no one” and it is a global network, why can’t we access it free just by connecting a cable? The reason is ISPs? ISP stand for Internet Service Provider Why need an ISP to connect to the internet? ISPs invest and create necessary infrastructures and facilities to connect with other countries. These investments are HUGE.
- 16. Evolution of Internet Access ISPs need to lay cables underneath the ocean and hire satellites So they charge from users to recover investments and earn profit. It is telecommunication business! Furthermore ISPs protects the internet and implement rules on users. ISPs plays major part in internet security
- 17. Evolution of Internet Access There are telecommu nication cables runs beneath oceans.
- 18. Dial-Up Connection: Connect over regular telephone voice line. Dial-up providers throw the term ’56k’ around a lot. In reality, you can expect 33 kbps on average. Internet Access Methods
- 19. Cable / Leased Lines: Used cable TV lines and special telephone lines. Speed between 10Mbps to 250Mbps. Internet Access Methods
- 20. DSL / Broadband Internet: DSL is an initialization of Digital Subscriber Line. The phone companies developed a way to send a second signal down the phone lines, and they did this by sending it at a higher frequency. It’s a pretty complex method. Internet Access Methods
- 21. The technologies that we’ve talked about so far use electricity and copper wires to transmit the signal. Then along comes fiber optics. In it’s simplest terms, the signal is light and the medium is a special type of flexible glass or clear plastic cable. This internet is so fast up to 1 Gbps. Internet Access Methods Fiber Optic Internet
- 22. Wireless Broadband / WiMAX: The ISP will connect to the Internet through a cabled connection and then broadcast that connection using radio waves. You, as the customer, would have some sort of antenna and modem set up that would let you communicate with the ISP. Maximum speed 1.5 Mbps Internet Access Methods
- 23. Mobile Internet (GPRS / 3G / 4G): This is how you get the Internet on your phone, USB stick, or PC cards that go in your computer. Service providers typically refer to it as Mobile Wireless Broadband, even though the term broadband isn’t technically being used correctly. Speed with LTE service, up to 150 Mbps, but more like 75 Mbps. Internet Access Methods
- 24. Satellite Internet: As the name suggests, this is a way to get Internet access via a satellite dish. Each transmission takes about a 45,000 mile trip between you, the satellite, and the ISP. Signal traveling that far will get pretty weak, and the result is slow internet. Maximum speed is about 10 Mbps. Internet Access Methods
- 25. The Internet enters into Business World. Game Changed…
- 26. Computers were already a business tool as a page processor and data processor. By the invention of email – business communication got faster and cheaper Internet enable businesses to network with each other. Internet grow faster and became a household facility. It is growing globally faster than anything. Net opportunities emerge. Computer as a Business Tool
- 27. The largest global market ever 24/7 access – Better customer support and more Flexible market targeting options Inexpensive advertising Lots of things are available free Online lifestyle – in future living online Fastest communication Everyone is there in the internet Internet: Many Opportunities for Businesses
- 28. In 1993, “Global Network Navigator” was the first commercial website to sell a clickable ad (banner ad). It was sold to the law firm “Heller Ehrman White & McAuliffe”. GNN was basically an online information portal that consisted of a news center and it also acted as a product catalog. Adverting on the Internet
- 29. Online is the fastest growing global market Products previously thought to be impossible to sell online is now selling Selling is not the only business opportunity. Lead generation too. Selling on the Internet
- 30. Skype / Viber Online Conference Email / Attachments Dropbox Google Docs (Drive) Microsoft One Drive Blackberry Service eFax Business Communication
- 31. Website FAQ Online Knowledge Bases (support.software.dell.com/kb-product-select) Community Discussion Forums (supportforums.cisco.com) Online Chat (Zopim, Olark) – Eg: Namecheap.com BPO / Call Centers – VoIP Lines Remote Assistance (Remote Desktop / Team Viewer) Customer Support
- 32. Online ERP software Cloud Applications / Services Recruitment and Training Work from Home Content Delivery / Downloads Order Processing Online Payment Gateways Online Recognition / Branding, etc. Internet for Operations
- 33. Internet and Business are inseparable now. In the future most businesses will be virtual. Business <> Internet
- 34. In the next lesson we are going to compare and discuss about traditional marketing and eMarketing. Next… More Lessons and Video Tutorials at www.professionalemarketer.com